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REPRESENTING A$5000 000 A YEAR INDUSTRY ALCRANBERRY MAGAZINE :I zO"r0t y ::I:(:d~I~·:i'~~iji Q~~~~~~~~~~~~~~~~~~~~~~~~ljl~b8ii~ ·~:~~~:~~~liiHiia~CAPE ~i'iIiLi~ COD~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~i~::'::'::IllE!'i'i,-- ~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~*~~~~~~~~~~~Srn rotFow-Wae theaine NEW JERSEY WelUpI j~j··;·i8:i~~' SpringFrost Wel~ ·tei nes:i-:r::;:,:-::' Flow--Water lUpInt 0 cents) WASHINGTON Spring Frost Flow--Water Well Up Into the Vines May, 1938 s20 cents et CRANBERRY GROWERS ATTENTION! We are in a position to supply you with HIGH GRADE SPRAY AND DUSTING MATERIALS FERTILIZERS, SULPHATE OF IRON, ETC. AT REASONABLE PRICES BEATON'S DISTRIBUTING AGENCY WAREHAM, MASSACHUSETTS _U~~_ _ Manufacturers of Cranberry Equipment Separators -Conveyors -Belt Screens -Blowers -Elevators -Box Shakers -Box Presses -Gas Locomotives -Wheel Barrows -Vine Pruners -Vine Rakes with metal teeth -Pumps -Sand Screens -Turf Haulers -Turf Axes We Supply Motors -Gas Engines -Sprayers -Belting -Pulleys -Shafting -Axes -Picks Grub Hoes -Mattocks -Shovels, etc. H.R.BAILEY CO. SOUTH CARVER, MASS. ESTABLISHED 1895 TEL. CARVER 28-2 Your advertisement appearing in this magazine will be read by cranberry growers throughout the country. Ocean Spray Finds Ad Campaign Is Effective The New England advertising campaign on Ocean Spray Cran- berry Sauce showed its effective- ness in. March when sales jumped 76% higher than sales in March, 1937. That this gain is due entirely to the advertising seems certain when comparisons made in the west of the country showed no gains whatever.2. gn w e. e lSAVES $3 TO $4 AN ACRE j" WITH -_ -EACH APPLICATION! Extensive experiments on cranberries during 1937 show that Pyrocide Dust (impregnated dust) saved from $3 to $4 per acre on each application, when tested against certain other types of dust in secticides. Check the advantages of this entirely new product, made from Dry Pyrocide:* 1. DEADLY-One pound of Pyrocide Dust gives results at least equal to one pound of pyrethrum powder. Fireworms, Gypsy Moths and Blunt Nose Leaf Hoppers can be effectively controlled. Kills many other kinds of chewing and sucking insects. UN IFORM -The pyrethrin content does not vary in different batches. Killing power always remains high. 3. STABBILIZIED -Dry Pyrocide is protected from deterioration by a scientifically selected anti-oxidant. 4. NON-POISONOUS--when used as directed. Leaves no poisonous residue on berries. For price lists and complete details, write today to your nearest manufacturer of Pyrocide Dust: P. E. Lirio, Vineland, N. J. Cranberry Canners, Inc., Onset, Mass. John J. Beaton Co., Wareham, Mass. A. D. Makepeace Co., Wareham, Mass. Manufacturersof PyrocideDust operateunder licensefrom McLAUGHLIN GORMLEY KING COMPANY, Minneapolis, Minn. MANUFACTURING CHEMISTS *Protectedby U. S. Patent No. 2,092,308 These results are surprising when it is recalled that the New England campaign was begun with some misgivings: first, because New England was harder hit by the current recession than any other part of the country and it was believed by many that the buying power of the people would not be sufficient to warrant expend- itures for semi-luxuries such as cranberry sauce; and second, because sellers of other commodities were.of the opinion that no amount of advertising would stimulate buy- ing in a dead market. Even those grocers who in the past have bought cranberry sauce only at Thanksgiving and Christ- mas have felt a stimulated demand this spring and have continued to feature cranberry sauce, a prac- tice which probably will carry over into other years and make spring and summer selling of cranberry sauce easier. In addition to the new receiving warehouse being erected at Dennis, there will also be a Cape Cod cot- tage at which visitors may obtain information about the growing and canning of cranberries, and make purchases of cranberry sauce and cranberry juice cocktail. The cottage will follow in detail traditional Cape Cod architecture, and the interior will have a large sales room with fireplace and com- fortable lounge chairs where visi- tors may rest while they learn about the cranberry industry. The cottage will be operated in very much the same manner as the present stand and bottle at Onset, and will play an important part in the drive to popularize cranberries and Ocean Spray cranberry sauce with summer visitors. Each year millions of people come to Cape Cod, and it is felt by cranberry growers that if they can sell to these visitors the healthfulness and palatability of their products, they will have help- ed increase consumption in, many territories because each visitor will return home and talk about the things he saw and the food he was served during his vacation. C Buying oo erales for Maass. Growers _ The general movement by Massachusetts cranberry growers to purchase their supplies through a single agency has received special emphasis this spring. A directing committee com- posed of elected representatives from most of the grower organiza- tions has been formed. The groups represented are: The Cape Cod Cranberry Growers' Associa- tion; The Upper Cape Cranberry Club; The Lower Cape Cranberry Club; Cranberry Canners, Inc.; and The New England Cranberry Copperas Snow IN LAE) BAGS OR KEGS 112 lbs. each Prompt Shipment Irving . Sobin Co., Inc. 74 Granite St., BOSTON, MASS. Tel: So. Boston 3973-5 Co. Carl B. Urann is chairman and Leslie J. Cross the active manager The purpose of this committee is to purchase-collectively-supplies of any nature, for any cranberry grower. These supplies will be sold at an approximate "retail price". Once or twice a year, expenses will be deducted from the "gross profits" of these sales and the so-called "net profit" will be distributed back to the growers in proportion to their original purchases. There will be a 2% cash discount. Federal laws prohibit such re (Continued on Page 16) One BETTER -QUICKER -CHEAPER BOG .REPARATION When preparing new bogs, or when rebuilding to change the variety of berry, to stamp out False Blossom, or to replace vines that are not bearing properly-ROTOTILLER soon pays for itself, with its big saving of time and labor-cost. Its use is now considered "standard practice" by larger growers. ROTOTILLER can be driven to diseased areas, quickly, under its own power without damaging vines. It plows under diseased vines in one trip over the grounds, pulverizes top soil for replanting, and does a world of other necessary jobs. It gets in on damp ground earlier than other implements, and works well in peat soil. It will pay you to check up on -cuts costs for Blueberry Growers, too. Far and away the best implement for this work ROTOTILLER'S sharp, spring-mount- ed tines revolve through the soil like .. picks. Result: A. deep loose seedbed T Reg.g U S U.S. P M Pat. Off. of the finest type in ONE operation. Trade Mark WRITE FOR CATALOG All Ready To Plant! (Demonstration gladly arranged) RTOTILLER INC. TROY, N. Y. WAREHOUSES: NEW YORK -CHICAGO -SAN FRANCISCO -LOS ANGELES -TOLEDO EFFICIENCY STFIMTOX "A" DUST 'WHYSHOULD YOU USE IT? .. FIRST: Stimmtox "" Dust is cheaper per pound than finely ground Pyrethrum powder. SECOND: Stimtox "A" Dust is backed by extensive commercial use. Because of its economy and efficiency it has generally replaced Pyrethrum powder for the control of many ground crop insects throughout the country. THIRD: The killing power of Stimtox "A" Dust is standardized. Rou are assured of uniform cranberry insect control. Consult your local insecticide supplier *In our March ad in "Cranberries," it was stated that Stimtox "A" had been successfully tested by both the Massachusetts and New Jersey Experiment Stations. No tests of an official nature were conducted by the Massachusetts Station and therefore, the statement was due to a misunderstanding on our part and made without sanction of the Massachusetts Experiment Station. It is hereby withdrawn. "Killing Power-That's The Thing" PBRANDYSo AEC. V.& PAT,OFF JOHN POWELL & CO., INC. 114 East 32nd Street New York, N. Y. ~ ~ l~·~ur-1-- ·-..... ~-.... soR NALCRANBERRy MG4 FRESH FROM THE FIELDS ByC.J.H. April Varied The last half Much Activity There is prob-portation, Philadelphia was the Month in Mass. o f M a r c h In Mass. ably more bog center of the district, but now when growers use automobiles brought some activity in the wh engrowers use autobils warm weather to Massachusetts, state of Massachusetts than usual, much handier Thecompany has and then starting with April first although there is not a great deal muchased a building which it the temperature dropped. The of new bog being built. There is expectsto remodel to furnish first two weeks in April brought much rebuilding, however, with a expect remel oo fire- some very cold days and a few great deal of sanding, ditching, spac mee reco , and extremely cold nights, with the etc. Activity would seem to be at other storage space for asuch mercury as low as 18 above. There least as heavy as it was last year supples as re necessar for the was even a little snow, sleet and at this time. carrying on of all their business. skim ice, but the average was on irobably not ga reateae was In addition, the quarters will be probably not a great deal below much larger than were used in normal as a whole. The middle of May Frost On Tuesday evening, mchlaerha ee ei April brought back warmer weath-In Mass. May 3, the second Pla er with some abnormally warm frost warning of the days. April 14th was the warmest ear went out, Dr. Franklin pre-Air Oil Spray Th e airplane April 14th on record at Boston. dicting 24 degrees. While 24 may In Jersey concern t h a t ______ have been a general average on has been doingcertain bogs, the glass dropped a considerable part of the dusting Mass. Spring Many grow-much lower even to 18 and 19. in New Jersey has announced that Scum Very Thick ers report About every grower, although feel-it i offering an airplane oil spray- that sp ing it was still early in the season ing service this year in addition perhaps, used water and scum was extremey plenty of to the regular dusting service. scum was extremely thick this It wa ne those spotty the iit. It was one of those "spotty" ^year,a ^frostssaying it was the with the temperature vary- few worst they had ever experienced. orst had' ever ing greatly from bog to bog. Oregon Group T h e Coos Massachusettter bogreleased many Re-elects Cran was from Some growers had plenty of vapor, County nMassachusetts bogs early this while others could raise very little. Co-op- year, and by mid-April most bogs Officers berry were free of water. erative h e 1d Scum Thick Jersey growers its annual meeting at the Bandon In Jersey have been re-(Oregon) High school on April Mass.TheFrostfirst m * the 99th and this was followed by a ass.rotmoving tthe win-"Pot Luck" dinner. The same Warning Apr. 23 April frost ter flood and while they find more officers were re-elected for another warning in scum than usual at this time of year. Two new members 'were several years went out to Massa-year, they think that their bogs signed up and the Coos Countychusetts growers, Saturday night, have a very good appearance. The group is continuing to grow. April 23, with Dr. H. J. Franklin common opinion in New Jersey is predicting 20 degrees. He .had that the crop of last year cannot been watching the weather closely be repeated this year in all proba-Sleepy Crowd Because of the for quite a few nights as the bility. Last year the weather A Meeting all night job on weather turned colder again after conditions were very favorable and the middle of the month. A great all bogs bore some berries. Usual-the bogs it was majority of the growers put some ly many of the poor bogs do not rather sleepy crowd that asse water on and let it remain for bear at all when the usual frosts bled next day for the annual several days, as the weather occur. spring meeting of the Cape Cod stayed cold. Many growers felt -Cranberry Growers' association. Quite a few nodded now and then that their bogs had been injured by a few nodded now and the a very cold April night two years Pemberton New The Grow-during the day. ago, and played safe this time Headquarters ers Cranber- after Dr. Franklin had issued the ry Company d T Another w warning. Temperatures of lower is planning moving its office ine h than 20 were reported. It was 18 the near future from Philadelphia Warning went out the follow- at the state bog, and other grow-to Pemberton, New Jersey, in ing night, when 24 ers recorded 19, 18, 17, and even order to be nearer the center of to 25 was forecast, if the weather 13. Many growers felt, however, the New Jersey cranberry district. cleared. Most growers had held that little, if any, harm would This company is the New Jersey the water over, and there was no have resulted without flooding, as affiliate of the American Cranberry frost to speak of that night, the Massachusetts bogs were not Exchange. In the older days when temperatures remaining well up in very far advanced at the time. railroads were used for trans-most instances. Three SOME FACTS ABOUT THE NEW ENGLAND CRANBERRY SALES COMPANY An rnual Meetlng Held A ri l 21 A pripN 2 Large Attrendance at Carver DReelects Same Officers- Re-elects Offiecers- Growers Are Told Selling Season in Future May Extend More Than Single Season-May Adopt New "Pool" System. The annual meeting of the New England Sales Company was held at the Carver Town hall April 21, with a large attendance and the same officers as previously chosen. These are L. B. R. Barker, Buz- zards Bay, president; Ruel S. Gibbs, first vice president; Paul E. Thompson of Middleboro, second Thompson vice president; A. D. Benson, gen- eral manager; and Miss Sue A. Pitman, assistant secretary and treasurer. Directors were chosen as follows: district No. 1, George E. Short, Marcus L. Urann, Frank F. Wes- ton; district No. 2, L. B. R. Barker George H. Churchill, Harrison God- dard, C. D. Howland, Colburn C. Wood; district No. 3, John G. Howes, Albert S. Thomas; district No. 4, Ellis D. Atwood, Homer L. Gibbs, Samuel B. Gibbs, Ruel S. Gibbs, Bernard E. Shaw, Jesse A. Holmes, Kenneth E. Shaw and W. E. Trufant; district No. 5, A. E. Bullock, George A. Cowen, Her- bert F. Dustin; district No. 6, Henry J. Franklin, I. C. Ham- mond, J. C. Makepeace, Carl B. Urann; district No. 7, J. Foxcroft Carleton, Louis A. Crowell, Wil- liam Crowell, W. F. Makepeace, W. Nye. . EE. RR. .Nyc. Nominations for directors of the American Cranberry Exchange were: E. D. Atwood, J. C. Make- peace, George Cowen' I. C. Hammond, R. S. Gibbs, D,. L. M. Urann and L. B. R. Barker. Arthur D. Benson of Middleboro was re- elected clerk and treasurer. Perhaps an outstanding factfeaturethat Pof meetig the the was of the meeting was the fact that several speakers stressed the fact that cranberry growers should not be unduly alarmed by the surplus tcarriedorn r fmst fs n n the cranberry industry is now en (Continued on Page 5) Four 31, 1938 completes 31 years of operation by the New England Cranberry Sales Company. ]The original organization of this company occurred in the spring of 1907, being brought about because of the unfavorable marketing con- ditions which existed in the pre- vious season and the methods of "cash on the barrel top" buyers. The cranberry crop of the en- tire country for the season of 1906 was approximately 390,000 barrels and prices ranged from $4.00 to $5.00 per barrel The production of United States cranberries in the United States for 1907 amounted to 427,00 bar- rels, which was a record crop at that time. A financial panic also occurred during that marketing season but because of the improve- ment in selling methods, sales of the three associated cooperative companies averaged $6.35 per bar- rel. At the inauguration of the local company it had as its members, By A. D. BENSON, Gen. Mgr. American Cranberry Exchange, supervises and regulates the distribution and sale of berries produced by the three state companies. It is allowed to reserve for expenses in making these sales an amount sales price for ber of 5% of the on an FOB ship p-tablishe ries, established on an F.O.B. shipping station basis. Out of this money it pays all operating ex penses such as salaries, brokerage, rentals of stores and offices, and all cranberry selling expense; and then return each year to its members, who are also members of the state companies, such bal ance as is saved from the total 5% reserved. The New England Cranberry Sales Company is allowed 2% of the sales price with which to pay its operating costs. This company manages and regulates the ship ments from Massachusetts to fit the market demands as called for by the exchange; it distributes orders in an equitable manner; es- growers who produced about 35% of the cranberries in Massachu- setts, and was allied with similar organizations in New Jersey and Wisconsin, the three companies marketing the product through the medium of their own central or- ganization. In 911, consolidation with othernt selling organizations was con- sumated, and the American Cran- berry Exchange of New York as at present constituted, came into being. At the present time the New England Cranberry Sales Company has a membership pro- ducing approximately 65% of the Cape Cod crop of cranberries. Immediately prior to the close of 1918 season it was decided that the affiliated organizations should change from "capital stock" cor- porations to non-profit membership organizations, and the reorganiza- tion was effected early in the fall of 1919. company it had as its memberstablishes and supervises the rad tablishes andsupervises the rading and standards of the berries; secures various supplies for its members such as labels, etc., incidental to the proper packing and cdetal to te proper packing and handling of the fruit; it has established and now maintains four company packing houses advantageously located in different dis- districts of the growing territory; and performs general business activities for its members. It also returns each year to its members any balances saved from the any balances saved from the amount of expense reserved. Naturally the members of the Sales Companies are pleased with the amount of these savings, and, no doubt, other cranberry growers who are not familiar with the operations of these membership organizations will be interested in the following figures: For the term of 20 years that the New England Cranberry Sales Company and the American Cran berry Exchange have been operat- ing on this strictly non-profit basis, the members of the New England of the New Eng he members Cranberry Sales Company have re- ceived in refunds from the total 7% sales assessments the amount of $151,854.35, and have to their creditOeratingin an Fd (used creditOperatingin an Fund (used in place of capital), the amount of $177,176.03, which is invested in the assets of the company. Thus, in a period of 20 years, the savings (for the account) of the members of the New England Cranberry Sales Company out of the usual the surplus of cranberries which made a bad situation, as shown at the start of the season, but the lack of demand which devoloped with the general slump. Chester Chaney told the grow- ers not be too discouraged by the surplus. He said if it could not be disposed of this year, it could be the next. e said that in the law of records of production another bumper crop shouldnotbeexpect- ed this coming fall. He said neither should the growers feel thatinthere as a too bad sentiment the tradeascranberres were by no means the only crop the trade had difficulty in moving, and many value of advertising. He said there were times when advertising was extremely effective, and again times when people simply would not buy, as during the mood they were in last winter, when it seemed to be a waste of money. He saidhe considered newspaper advertising the most effective for the amount of money which could be spent. Charles L. Lewis, Jr., and Albert Hedler, visiting Wisconsin growers were both called upon and both spoke very interestingly upon cranberry growing in that state. Mr. Hedler told how "water rakig" is done and Mr. Lewis chief- of different methods and costs of building bo in the mid-west. FREDERICK R. BARBER Th Wisconsin cranberry indus- T son try lost one o its outstanding members on April 10th, in the death of Frederick R. Barber of Warrens Wisconsin. Mr. Barber hao fro passed away at Chcago rom complications following an opera tion of three weeks before. Mr. Barber had been engaged in cranberry culture for many years and was recognized as an author ity on cranberry growing. He was born at Westfield, Marquette county, Wisconsin, July 1, 1869. His parents came to what was then known as Warrens Mills, where he attended school, later going to Black River Falls High school, and was graduated from 7% reserved for selling expensefruits were much more of a failure show a total of $328,030.38, or over $16,000.00 per season. As a matter of fact in a number of sea- sons the selling expense amounted yover f te total F.O.B. sales, and for the sea- son of 19S6 amounted to 53/4%. National advertising by the rowersaers of the Ex- gowersmembrchange, was started in the season of 1918. There can be no doubt but what Cooperative Marketing and Nation p has been Advertlsing ex- hs bee ceedingly elective in increasing the fnancial returns to all cran- berry growers whether they are members of the associated organi- zations or not, and have enhanced the values of cranberry properties held by all growers. 1Pjroducers of other farm and or- chard commodities certainly have not prospered as well as have the cranberry growers through the or- derly distribution of their commo- dity as accomplished by these sell- ing agencies. Nd er g Annual Meeting -Held April 21 tering a phase in which it must be prepared to market its crop over two years or more instead of one through canning. A. U. Chaney of New York, General Manager of the American Cranberry Exchange said that the industry was ex- tremely fortunate that it had had the cooperation of the three ex- changes to remove a surplus from the market last winter and canning ready to absorb it. In explaining last year's market slump he said the season started off very well, but just before Thanksgiving, the business crash became general over the country, and people stopped buying, includ- ing cranberries. He said it was not than cranberries. Marcus L. Urann, head of Cranberry Canners, Inc., likened the Sales Company to a ship which had just made a particularly haz ardous voyage, one of the most difficult in many years and that it had proven its strength and that its crew had all proven their worth. He said each of the three companies in the three states had proven that they had the greatestconfidence in each other and had cooperated perfectly. This he said had resulted in a total income to date of $5,378,000 as nearly as could be figured, with the income still to be received from the sur- plus now in the freezer. Without this confidence and canning, the total income would have been not three million, he de- dared. A. D. Benson, general manager, read reports and told how greatly the crop had exceeded all early es timates, and had given the sales company a greatly increased crop to handle in the face of very poor general business conditions. He said that in September it appearedBeaver Dam there would be about bar-Wayland academy at Beaver Dam 195,000 rels for the exchange to dispose of and instead it had received 246,610. He said that in spite of conditions he servce cot han tt o lt a barrel or lower than that of last year. Sixteen new members had P said. CAn interesting proposal was put forward by President L. B. R. Barker. He suggested an "all-sea- son-all-variety" pool instead of different pools as at present. He said the present method was fre- quently unfair to a grower who raised mostly or all early blacks or mostly or all Howes. He said it injoinedf during the year, he was unfair to the grower of early blacks as the late market was often built up at his expense, or it was sometimes unfair to the grower of Howes, as a low late market left him with losses. It was later voted this matter be taken up by the directors. Russell Makepeace spoke of the cooperative buying plan. John C. Makepeace spoke, chiefly upon the in 1890. After that he remained in business with his father, and after his death took over not only the business but his father's religious . and philanthropic enterprises. He was one of the largest grow ers in his section of Wisconsin, and employment to many local eepl people JOSEPH W. APPLEGATE Joseph W. Applegate, New Jercane g e, ed s e sey cranberry grower, died sudden ly at Toms River, N. J., April 19. Mr. Applegate was 72, and a lifelong resident of Toms River, one of the cranberry centers of New Jersey. For some years in the latter part of his life he was a cranberry grower, owning many acres of bog in the Toms River acres of bogsection, caring for them himself. Five Mrs. Vose, has about three quarters of an acre of cultivated blue- Cranberry Growers Associa ton bThe Vose bog is divided about CraNewnPresidentrofCeerso equally today between Howes and _______.~~~~~ ~~~Early Blacks, although there are also Perry Reds and Prides. The Chester A. Vose of Marion Prides are one-of the native be-- Nio New-comer to Cran-ries, those which grew naturaiy berry Industry-Has Been where the Vose bog-is. Member for Many Yea il" -rMemboter for Maony Yearsi -aresi And in speaking of berry va --Chairman of Invaluable -—ChairmanInvaluatttblie crieties,of Mr. Vose feels that pos- Frost Warning Work. something should be done to soFrost Work. rsibly .darning ad make Cape Cod cranberries better Chester A. Vose of Marion, Mas-known to the consuming trade in sachusetts, who will lead the Cape geneial. Cape Cod cranberries have Cod Cranberry Growers' Associa-always been noted, wherever crantionwin its activities this year, is berries have been eaten. Yet today no newcomer to the cranberry many Cape Cod berries are merely business. In fact, he says he was placed on the market under trade told he often spent his time stored names and are sold undistinguished safely away in a cranberry box on from those. of other sections. the bog when he was an infant. He feels that here is a thought Later as a young man he for members of the Cape Cod worked with his father, Benjamin F. Cranberry association; .Growers' Vose on the latter's nine-acre that possibly even an advertising bog on County road near the boun-sum might be raised by which daries of the towns of Marion, cranberries grown on Cape Cod Wareham and Rochester. And CHESTER A. VOSE could be so known to the trade. after attending the Marion public _ Mr. Vose and his father former- schools and being graduated from ly marketed through the Growers' Tabor Academy he entered Massa-Vose's work for 'the organization Cranberry company of New Jerchusetts Institute of Technology at and of his keen interest in the sey, when the late "Ben" Sisson Cambridge. cranberry industry as a whole, and was a local agent. For many years He was graduated as a civil en-not in just his own cranberry busi-past he has sold through the J. J. gineer with the intention of seek-ness, there is no mystery. Particu-Beaton Distributing Agency. That ing a career in building in South larly has his work the past few is, Mr. Vose is an "independent"; America. Instead, somehow he gave years as chairman of the frost Although he considers himself up this more glamorous idea to warning committee been of great by no means one of the "biggest" pursue that of less exciting cran-value to cranberry growers. A growers, he believes the cranberry berry growing. That is, unexciting few years ago when the frost industry is a good business to be except for fighting insects, frosts, warnings to Massachusetts grow-in. Last year he produced his weeds and the usual battles of the ers were threatened to be ended, a largest crop, a little more than man who raises cranberries, committee was named and Mr. 1800, but he takes no special pride The nine-acre Vose bog has been Vose became chairman. Since then in that accomplishment as last increased to about 30, and Mr. he has worked very ably and hard year, as we all know, not to our Vose now makes his home in the to build up the present system of unmixed pleasure, that "everysame house in which he was born, warning distribution. Now those body" had a big crop. the home having been remodeled who want Dr. Franklin's forecasts Without discounting the difficul into one of the most attractive of on dangerous night, each pay on a ties in cranberry growing, as no- old Cape Cod houses, furnished per-acre basis of their ownings. body can after spending years in with antiques. The system seems to be .work-raising cranberries, Mr. Vose is of So Mr. Vose came up with the ing satisfactorily. At least there the same opinion as many others. cranberry industry and has been a do not seem to be any complaints. That is, that the future of the in- member of the Cape Cod Cranberry In former years, at first with his dustry is rather more in efficient Growers' association for more father, Mr. Vose engaged in more and profitable distribution rather years than he can remember. Yet general farming as well as cran-than in its production. he wonders why that body has berry growing; they sold produce, Cranberry growing is becoming named him its president, feeling kept cows and horses and the a science. It is now pretty well that "a better man could have been elder Mr. Vose was a successful known how to raise cranberries. chosen". strawberry grower. Eventually, Mr. The emphasis should perhaps turn However, to those who attend Vose dropped all except cranberry more to how to get these berries the meetings and know of Mr. growing, although he, or rather (Continued on Page 11) Six CAPE CLUBS CLOSE SEASON ... l.::.': .........~.'::::::..:.:~.... At lenghFinaluu Upperesome..te.. son of the Upper Cape Cod Cran-the Lower Cape Cod Cranberry berry club was held at Marstons club was held at Orleans Tuesday Mills Thursday evening, April 21, evening April 12 with an attend-| | | |!!,| /!!i with Bertram Ryder, presiding. A ance of 92 members and guests, good attendance and keen interest marking the end of a season which was shown in the meeting by mem-has brought out extremely good bers in the questions they asked crowds. President Elnathan E. the of program and President Ryder was summer, referring to lower the new 1938 pest control charts interest which had been shown by hr manage thein pool, explained some amoun f tft worm infestation about the new insect marsh aso nearWarrens zation. Leslie Cross who is mto He urged a study of the Growin Fami worm. the growers r nsin exhibition of bog apparatus was bad enough. er n beThe charts and of the new Russell Makepeace explained control further the new held outside the told more of the new plan forc-aed cooperative buying dusts and sprays available this LLOYD REZIN programand President Ryder was summer, referring tor company was to the lower of Derris and Rotenone prod-in r asthe p representative ma-price buying, urged ry t that group for the buying organi-S chosenhall and several of ther dust of operative and the 21 ucts in comparison with Pyre- machine were shown in operation sent the lower Cape club in this r c manage the pool, explained some amount of fruit worm infestation of the details.Agent, the pany applicationbeen named of insecticidesmanageif son Richard. County was final and had as buyin, and declared and introduced Mr.rTheCross. e h ao r by the Hayden Cranberry Separa- Russell Makepeace like e cranberryrry that marketing for the farmrol tera thech new a a hs bog ofad cooperative of Wareham sons the cran busnssbusiness really the newwithkerosene spray electionbuyingoneof suppliese to sucrepre-nneas Incidentally, all five so like which inludes the buying of sup-rubber wheels, boxes, insectdes, cranberry grow- purchasing pool. He announced subscribe to CRANBERRIES chines andbegins production tive of member and during the meeting, Mr. St.twolumber etc.He sad that since the Crossdat plies. Lelie that least some of these. that Leslie Cross of the Onset Richard Rezin is the senior mem- Jacques explained a half acres of field meetings will be heandduring cranberry o of isdtwenty-two and Spray corm-le ande Warrens, and with he ofexhibitionbog apparatus as manager Bertram Tomlinson, Barnstable plant of the Ocean com t he also cultivated iurgedwholesale should buy marsh near Port Ed- the final pany had been namedCounty Agent, was of the cooperative buying group, him works his son, Richard. speaker, and he urgedt value of and'he urged the year false blossom campa ign anhed othat he believed such a soet-up a 290 are holding. He raises cooperative buying, and declared and introduced Mr. Cross. The that marketing for the farmer, lA repre-Farlins third, Daniel, also has a bog of and the electionwaspray chingram. new kerosenEldredgeesident of one member to such as really begins with production tive buying of supplies, in represent Capeclub in ethis The growersexpressedoperation,theirown the lower which includes the buying of sup-rubber wheels, boxes, insecticides, and dur ing this nominated, He withdrawnSt. Univerrchasingty summemeber Mr.had announcedof Wisconsin,ol. this Jacquesmeetingsexpaing will be held ofcranberryLeslieDi Cross soldthezi prod-is of is the has field endsome-during thatthese. grower ogenerationhis Onset er Lloyd, 44, who ownera the coming summer. He urged uct wholesale, he should also buy growers to enlist in the three- his sluppliessupplies at a wholesale rate, wards. issoberries are raised on year false blossom campaign and and that he believed such a set-up had now been accomplished, chiefly native Wisconsins, Howes to enroll in thQ conservation pro- now accomplished. chiefly native Wisconsins, Howes gram. President Eldredge was elected and McFarlins. two He saidetc.thatHe atsaidleastthat since theSeven Sevenplies. lumber, The growers expressed their in-to represent the club, after I. enrolled at the Howes, the only other College of Agriculture at the terest in the annual cranberry bog Grafton the other of Agriculture at the tour this summer. member nominated, had withdrawn. University of Wisconsin, and this cessful winter series with interest of the Cape Cod mosquito control leaning toward becoming a cran constantly increasing. (Continued on Page ii) berry grower. $evexz! Four sizes to meet all requirements FOR WEED CONTROL, OUR PORTABLE KEROSENE SPRAYER Bog Tools --Fertilizer Spreaders --Pumps ° .. HAYDEN CRANBERRY SEPARATOR MFG. CO. 367 Main Street WAREHAM, MASS. Tel. 497-W &0 L.s or which Dr. explainedOIIt voted to make permanent new weed control and in- Q " ° r books could be obtained. Henry J. Franklin was a the 1938 library committee. sect control charts. ^ fkA ^ A 4°Bertram Tomlinson, Barnstable In the afternoon Prof. Gunness fvnuaS llS n gO eetinn County Agent told of the progress of the Massachusetts State College on the false blossom campaign and at Amherst was the first speaker said that about 40 percent of Mas-and he told of the experiments The annual spring meeting of sachusetts' 13.644 acres had been which have now been conducted for the Cape Cod Cranberry Growers' enrolled so far. He also referred two years in the keeping of berassociation was held at Odd Fel-to the motion picture of the cran-ries in cold storage and which will lows hall, Wareham, Wednesday, berry industry which is to be pre-be continued this fall. He said that May 4. The new president, Chester pared by the Mass. Extention serv-it now seems a determined fact A. Vose of Marion presided and a ice. It was voted that a committee that berries keep with least shrink- number of speakers were heard for the false blossom campaign be age at 35 degrees, and that that during the day. There was a rather apnointed by the chair. may be considered an ideal temp- smaller attendance than usual, The new plan of cooperative erature for cold storage. He said, perhaps due to the fact that a buying by Massachusetts' growers however, that green berries placed frost warning had gone out the was explained by Harrison 1. in storage colored up best at 45 night before and growers had lost Goddard and Russell Makepeace. to 50 degrees. sleep. It was voted that the chair appoint Dr. F. J. Sievers, head of the The business part of the pro-a committee of two to represent college said it was always a pleasceedings took up much of the the association on the general com-ure to cooperate with the cranberry morning. Paul E. Thompson of mittee. growers and asked that.growers be Middleboro reported for the cor-President Vose brought up the critical of the works of the remittee on the social security laws subject of a permanent legislative search workers and that, honest, and said it was the opinion of the committee for the association and frank and constructive criticism committee that perhaps no action it was voted that such a committee would be very helpful, both to the had better be taken at the present be appointed by the chair. Mr. workers and to the growers them- time, and it was voted to continue Vose also brought up the matter selves. the committee. Russell Makepeace of membership and dues, upon re-Dr. Franklin concluded the pro- reported for the library committee, cuest of the treasurer, Miss Annie gram with a lantern slide lecture a new venture for the association. Jenkins of Barnstable. The treas-upon a new cranberry pest. This It is hoped to obtain a library of urer's report showed that some concerned what he said he has documents and old records of the members had not paid dues in six been calling the "Fire Beetle", be- cranberry industry in Massachu-years. The matter was left to a (Continued on Page 11) Eight C o? ^3^4* ISSUE OF MAY, 1938 1 ~d~t ~ 3~ ·oALBERRY p B/sS. ~a~g~No. 1gVol. EVERY GROWER'S PROBLEM P PUBLISHED MONTHLY TIHAT twenty-five percent of the total at the cranberry crop has been going to the WAREHIAM COURIER OFFICE, Thanksgiving market was a statement made the other day which interested us. WAREHIAM, MASSACHUSETTS, U. S.A. This being true it certainly bears out the Editor and Publisher growing belief that the cranberry industry CLARENCE J. HALL :s not over-producing, but that the difi ^ilty -to sustained good prices lies in LEMUEL C. HALL distribution. If a quarter of the crop is con-Associate Editor suimed over a, single holiday, even though that is a traditional day for cranberry Subscription $2.00 per year sauce, what is the matter with consump-Advertising rates upon application tion on other holidays and "ordinary" days? ' C4-CORRESPONDENTS-ADVISORS With no criticism directed at any of the marketing organizations, the answer w Je to the cranberry growers' hopes must lie CHARLES S. BECKWITH in increased distribution and consumption. State Cranberry Specialist That thought should be among the fore-Pemberton, N. J. most in every cranberry growers' mind. As a producer it is perhaps his major Wisconsin problem. It is being approached from a VERNON GOLDSWORTHY number of angles at the present time. If Wisconsin Rapids, Wisconsin it could be solved, much of the growers' worry would be eliminated. Wa to-re We recently talked with a man who J. D. CROWLEY has a number of new uses for cranberries Cranberry Specialist well worked out in his mind. We know Pullman, Wash. of a firm which is producing cranberry ETHEL M. KRANICK "flakes," a product useful the year around. Bandon, Oregon We hear a Florida hotel has been advertising on its menu "cranberry-fed" turkeys. Massachusetts A traveler in India reported seeing Ocean DR. HENRY J. FRANKLIN Spray cranberry sauce for sale. It has Director Mass. State Cranberry Experiment Station been seen for sale in China. East Wareham, Mass. There should be new markets and new BERTRAM TOMLINSON uses for cranberries the world over, thegriculturl Barnstable County Agricultural Agent year around. The combined mind of all Mass. growers keeping this idea ever present, Barnstable, Mass. should eventually make any idea of a Ne York City Representativecranberry surplus, at present or even increased acreage, ridiculous. Increased KENT LIGHTY markets is every cranberry man's problem. 280 adison Ave. Tel.Lexington 2-3595 COOPERATIVE BUYING be able to buy at wholesale and not at retail. The idea has its obvious goodTHE idea of cooperative buying for the features if conducted for the good of the Massachusetts cranberry growers has industry, but we do not believe it should aroused a good deal of interest in that be so developed as to work hardship upon state. Many farm groups do buy co-local suppliers of cranberry materials, operatively and make substantial savings many of whom are also cranberry growersin so doing, and cooperative buying has themselves, or to stifle competition for the been in progress by the Wisconsin grow-growers' business by various individual ers for a number of years, apparently with firms. Competition is good in any line. success. It is pointed out that cranberry It is an experiment which will be watched growers sell at wholesale and so should with interest. Nine MICHIGAN NOTES by H. L. WILLIS Buds of blueberry plants of all varieties are about ten days earlier than usual in the South Haven area. The Jones Brothers of Dowagiac, are adding to their plantings near Grand Junction, Mich. The blueberry growers of Michi- gan have a "top-notch" secretary- treasurer in one John F. Strong, who has a plantation near Grand Junction, Mich. He has done a lot of good work this spring in getting prices on supplies which will save members of our association some membersof some our association money this year. If pep makes for success, he is a "winner". sTcshere are many newr.ORTH There are many new propogators in Michigan this year. n R Selano Cert s John R. Spelman of Covert is trying a Lath Propogating house this year for the first time, I be- lieve, in Michigan. Usually a spe- cial coldframe with sash and bur- lap shades are used in Michigan. The natural habitat of the High Bush Huckleberry in Michigan is in the low marshy areas, which us- ually are peat bogs. Experience to- date here indicates that sand is most successful as a growing and producing medium. There are some "doubting Thomases" who like the peat. Some plantings are going on the peat soils, and while there is a possibility that these soils will be "sweetened" in time because of the water which carries lime, this phase of the blueberry industry will be interesting to watch. Some Rubels apparently are hardy as far north in Michigan as Traverse City, Michigan. This is believed to be possible, because of the moderating effect of Lake Michigan, and Grand Traverse Bay. Ten Other plantings further south, and inland have not done so well. The fertilizer formula being used in most Michigan soils is by weight: 1 part Nitrate of Soda; 2 parts Phosphate; 1 part Sulfate of Potash. Some believe that doubling the Nitrate would help on the poorer soils. The past winter has been good to blueberry plants in Michigan. There has been no appreciable win- ter killing reported. Plants in nursery rows, which sometimes heave badly, came through the winter in good shape. A NOTES NOTES FROM N O TIH CARI\LIA CAROLINA by HAROLD G. HUNTINGTON North Carolina blueberries win- tered over in good shape and the crop is well set. Conditions at present indicate a better than aver- age crop and an earlier season by a week to ten days than last year. Rains up to now have been ade- quate; a late frost on April 8 did no more damage than touch up the leaves a bit. A fungus of the genus Exobasisium is particularly troublesome on all varieties this year cutting the crop perhaps two percent. Growers in the Atkinson area will be glad to know that an ar- rangement has been made with the express company to bill shipments from Atkinson. Berries will be loaded at the farms on express company trucks and hauled to Bur- gaw to connect with regular train No. 42. This will save the growers considerable expense as well as re- lieve them of the 30 mile haul to Burgaw. Continued Interest On Cape In Beach p Plum Culture by BERTRAM TOMLINSON County Agent The wide publicity given during the past two years relative to the idea of developing the beach plum on a commercial scale has resulted in numerous inquiries to the Cape Cod Extension Service. These inquirieshave come from allparts of Cape Cod and from the Vineyard. exresed r teest evep expressed their interest in develop ing the beach plum and have asked publications c their for publications concerningter culture. Unfortunately, no literature is now available to assist these pioneers in their task of developing this fruit, which now occupies the same relative position in our the same relative in our nique agriculture a the native cranberry did over a hundred years go. At that early time it is doubt fulifthosewho ereengagedin experimentingwith the stting out cranberry vines realized that the cranberry crop would become so important a cash crop in the coun t _ Whitesbog Conservation Nursery Blueberry Plants Holly -Franklinia Pine Barren Plants Write for catalogue JOSEPH J. WHITE, Inc. Whitesbog, N. J. One does not need a great deal cf imagination to visualize a sim- ilar development of the Cape Cod beach plum. Already many Cape people have made a beginning by transplanting wild bushes to suit- able locations on their own prem- ises where they can be given care, and indications are that many more people will set out bushes this year. It has been learned that the young bushes may be easily transplanted during April. The young bushes are very hardy and are able to withstand wide ex- tremes of moisture and drought, as was observed last year in one case where all bushes survived in spite of a seven-week period without rain. Prof. W. H. Thies, fruit expert from the Mass. State College, has volunteered to spend some time this year in trying out several methods of propagation, and from this modest beginning it is hoped that eventually a research worker will be assigned to do a thorough job at selecting the superior Va- rieties, the easiest methods of propagation, and the proper sprays to be used in controlling the va- rious insect and disease pests that ari i prestenta ade *are present. 92 at Final Meeting of Lower Cape Club (Continued from Page 7) project, said that he believed that today 60 percent of the fresh water mosquitos on the lower Cape came from cranberry bogs. He asked the co-operation of cranberry growers in further elimination declaring that mosquito work did not injure the bogs at all, but in most in- stances was of help to the grower. Emile St. Jacques of the Hayden Cranberry Separator Manufactur- ing Company of Wareham had a very interesting display of dusters, a new kerosene spray machine, fertilizer spreader, and other ap- paratus. He explained the various pieces of apparatus. County Agent Bertram Tomlin- son told further of this year's soil conservation and of its benefits to the grower. The meeting was held in the Town hall with a dinner in the Masonic building preceeding. r rs' Ass Cape Growers Has Annual Meeting (Continued from age 8) cause of its work was similiar in destruction to that of the fireworm in that it "browned" up the bog. / This pest he explained has broken out on a few reported Massachusetts bogs the past two years and in New Jersey. He said there was no common name for the insect so far, but that it ate the foliage and sometimes the next year's terminal buds. It could be killed by an WHY arsenate of lead, or arsenate zinc o spray, he said, but these poisonsOU should be used with care as they SHOULD are injurious, and the produce laws OWN do rot permit a high tolerance of either arsenate or lead on a food A product. He showed by slides how Sprathe berries could be washed.araayer The meeting ended about 3:30. ITI TI STINCTIVE engneering and mechanical fea- New President of tures are built into every PARAGON sprayer. They Cape Cod Cranberry make it easy to operate, Growers' Association flexible and efficient in serv( Continued from Page 6)e, economical of spraying materials and very durable. in the hands of consumers at a Pressure is twice that of reasonably profitable price to the ordinary equipment. A cranberry grower. The cranberry PARAGON cannot clog men can raise cranberries, but while being used. Critical can't sell them every year at suffi-comparison will show that cient profit. He believes the indiv-the PARAGON Sprayer is idual grower, and members of the in a class by itself. Its more Cape association as a group, might substantial construction, to- profitably put more thought in the gether with the generous selling end of the game. After all equipment of spray hose, the berries are raised with the spray pipes and nozzles, primary purpose of selling them make it the most inexpensive at a reasonable profit. of all hand operated spray- So for the next year or two the ing devices. Also power Cape Cod Cranberry Growers' As-sprayers. sociation will at least have at its head a man who has always ODEL shown is the No. thought of the cranberry industry 3, called the world's in its broader aspects,efficient conomi-and tinue the fine work of his predeces- cal spraying equipment. sors.ODELS suitable for the ___ose pratie new kerosene practices OUR COVER DESIGN for weed control. The cover design this month is Write for Catalogues o t All sales subject to ten days' trial typical of the month of May, a frost flow left on a Massachusetts cranberry bog. The water is well The Pnmnho1 l uiifoid Pn up into, the vines, although the UUIIlllpUII-naUU uU vines are not all under the flood as Hason, Ohio is plainly shown. Eleven AMONG THE CRANBERRY MEN J. Foxcroft Carleton of East Sandwich, Massachusetts, the only cranberry grower who is a mara- thon runner finished 36th in a field of 180 in the Patriot's Day classic run, the Boston A. A. Mara- thon, April 19. This was the 16tih time that Mr. Carleton has been over this course and he is now 40 years old. Mr. Carleton has never failed to finish the 26 mile course and this year crossed the finish line in the time of three hours, thirteen and a fraction minutes. Although Mr. Carleton was not a winner there wvere only 88 who finished the famous course, and this magazine extends to the only cranberry-blueberry grower and marathoner its congratulations A..T. Morrisson, for.A.several . Ti. years president of the Coos County Cooperative, Oregon, urged all members at the annual meeting of that group to become subscribers to the Cranberry Magazine, saying it was one of the finest aids to the cranberry grower. Quite naturally this magazine concurs with that thought and extends thanks to him for his unsolicited effort to help us in our endeavor. . .. . Arthur Griffin of Wareham, Mass., cranberry grower will apparently put in his time off from cranberry growing and his work in cranberry growing and his work a Wareham bank, in playing golf this summer. He has just joined a Marion golf club. The members of the New Eng- land Cranberry Sales Company certainly enjoyed those talks by the visiting Wisconsin growers, Charles L. Lewis and Albert Hed- lar. They, too, had a good time shaking hands with old acquaint- ances as it was not their first visit East. Guy Nash o Wisconsin Rapids was also with Morrissonifor the party, including wives, but dide not speak, and this magazine, al- though never having met him pre- viously, has enjoyed correspond- ence with him, and is pleased to learn that he has recovered suffi- J. FOXCROFT CARLETON ciently from his very severe illness of the past winter to make the trip . The party visited New Jersey before coming to Massachusetts. . . The next time Russell Makepeace visits a Cape cranberry club he will be careful of his hat. At te mof the unit, when it was time to go, he to hi accused others of stealing" his hat. But after examining the only hat left, with extreme care he found that the badly dented object was really his and hadn't been stolen, but only very thoroughly sat upon by someone. Jeremiah Murphy of Wareham, |VIcCormM ick Insecticides for CONTROL OF CRANBERRY INSECTS (Red A PyrethrumPyrethrum. Powder) The finest-ground Pyrethrum Powder on the market. It gives more effective penetration of heavy vines under which insects frequently gather. Has more killing particles per pound, insuring greater efficiency. Kills quicker because it reaches more vital parts of the insect's body. E1 MC;CORMICK'S DERRIS AND CUBE POWDERS Either 4%5 or 5% rotenone. Compare the texture of these powders with any other brand and note the particularly fine grind of McCormick's. MC CORMICK'S PYRETHROL 20 IN ALCOHOL A uniform, standardized pyrethrum concentrate, with a guaranteed minimum content of 2.0 grams of pyrethriner, perW. 100 cc-equivalent to 2.4% pyrethrins. MCCORMICK C COMPANY, INC. Baltimore, Md. Standardized Liquid and Dust Pyethrum and Derris Insecticides IMass., is putting in another little piece of swamp near his bog at Crooked river, Wareham . Agent Bertram Tomlinson of Barnstable County says that interest in beach plum culture continues to grow r rapidly. During a recent grow week he received more inquiries regarding the cultivation of this, than for any other crop or farm enterprise. e esti es conserva genterprise. He estimates conservatively that at least 50 persons have actually made a start in cultivating th beach plum. . . Walter E. R. Nye of Sagamore has received a postcard from a round- the-world cranberry grower travelames Freeman of Sandwich. Mr. Freeman writes from Agra, India, "A long way from Cape Cod but saw some cans of Ocean Spray in a store here. Having a fine trip, weather mild, ocean like a mill pond since leaving New York". Twelve DERRIS RO"TENONE Derris resins and rotenone resins in their pure state are impregnated into this paste, therefore all the rotenone and other toxic elements are released to give a better kill. EFFECTIVELY CONTROLS: Fruit Worms -Spittle Insects -Fire Worms -Span Worms -y ors -Leaf Hoppers -Young Armyms and Adult Gypsy Moth Caterpillars, etc. A properly balanced semi-liquid paste containing rotenone, derris resins, fumigant, non-alkaline vegetable oil spreader and wetting agents, ready for instant use. Mixes with hard or soft water. Saves time, labor, and money. Costs less than derris powder and soap, and is stronger and better than hand-mixed paste. "High Power" ladle machine smooths out all derris powder lumps, and gives finer particle division of the toxic elements. Better distribution and coverage on foliage of these toxic, miniature particles, of derris extractives, results in better kill of insects. 12 years of research as Manufacturers of DERRIS-ROTENONECONCENTRATES have proven to us, that DERRIS requires the RIGHT PRESERVATIVES, TO hold the killing power to the Highest Point, and the right ACTIVATORS to make it do its best work. We use the CORRECT PRESERVATIVES and ACTIVATORS, therefore our PRODUCT can do BETTER WORK, as its TOXIC STRENGTH is UNIFORM and ALWAYS the same. When sprayings are correctly timed as instructed on 1938 insect control chart and solution applied thoroughly to cranberry vines, this insecticide will control fruit worm 90 to 95 %. Also many other insects. Remarkable Repellent-Repells certain insects from 5 to 15 days Directions for using for fruit worm control-Use good power sprayer with 'minimum 200-lb. pressure. Follow instructions for timing on your 1938 chart; 5 lbs. Paste to each 100 gallons of water for heavy infestation; 3 lbs. Paste to each 100 gallons of water for light infestation; 300 to 400 gallons of water per acre. Apply when vines are dry and wind velocity is low. ORDER FROM Your Jobber-Write us for further information H. B. Beattie, Harwichport, Mass. -Eastern States Sales Manager for $B NIDE CHEMICAL CO., Inc., Utica, N. Y. i MESSINGER I HAND DUSTER DUST MIXERS ELECTRIC CARPENTER -DUSTERS CORN SHELLERS -THRESHERS 2 Models Woodworking Machine 8 Sizes 80 Models 3 Sizes 4 Sizes MESSINGER MANUFACTURING COMPANY, TATAMY, PA. ESTABLISHED 1857 Grower Believs labels. He believes the buyer should awakening with a vision of turkeyGrower. Believes be educated to know an Early and cranberry sauce, and the words \ *•*e Ic IJdIh Black from a Howe, the two Stand-"Early Blacks" appear in disard Cape Cod varieties. tinctive type. Mr. Wheeler shipsBe Better Labelled Believing that Early Blacks under the general brand of "Har- Ce Better aLabeled make the best sauce he writes that vest Queen". he feels, "If the Early Blacks were This name, which certainly has Wm. R. Wheeler, Cape Cod more widely advertised they could a flavor of Cape Cod is taken from Grower, Labels Blacks meet better demand on the early the name of a ship which his "Piccaninnies," and Ships market and clear the way for the grandfather sailed. Under Name of "Harvest later Howes. Since Early Blacks The story of this wreck of the Queen" -Took N a m e and Howes are the choice of the Harvest Queen as told in the Bosfrom Lost Barque of majority of the Massachusetts ton Advertiser of March 20, 1861 Grandfather. growers why not center on these makes an interesting story. It fol brands? Pears have their Bartletts, lows: The label on the package! It is apples their Baldwins, cranberries "Barque Harvest Queen, Captain becoming of increasing importance ? James R. Wheeler, from Buenos these days, and one grower writes In carrying out this plan, this Ayres via New York, with a cargo that he has found that the general grower, William R. Wheeler of of wool for Boston was discovered public know little about the dif-Harwichport and Boston, has a this morning (Tuesday) by Captain ferent kinds of cranberries and so "Piccaninnies" brand for his Early Tilden, wreckmaster, riding in the has been marking his with special Blacks, showing three piccaninnies surf between Third and Fourth Cliffs at Scituate, and in such a situation that at low water she would be ashore. Captain Wheeler, Mate and Second Mate and one I N SUlU R E 11passenger were saved through the exertions of people from the shore, in an almost exhausted condition,IYour Cranberrvy rop || but six of the crew in attemptingYour erry Iran to land, were drowned by the cap- with sizing of their boat. "The wind was blowing a terrific gale and with a thick snow storm. I v T' r T t T >ror Y T X7 1 At low water the Barque struck very heavily and drove up at the south end of the Fourth Cliff. At sunset she had dragged well The Best Insurance Available ashore, on a small sandy beach, no rocks near her, she lay well broad- ForEngineering Advice on side on, heading to the southward For Engineering Advice on and her spars were standing. At Light-Heat-Power low water she will be high and dry and it is thought she will receive Call no further damage from the storm. An interesting feature of what PLYMOUTH COUNTY ELECTRIC COMPANY caused the wreck was later ex- WAREHAM OR PLYMOUTH -MASSACHUSETTS plained by Captain Wheeler who was quoted as saying: "At 11 p. _______________________________________________________ m., Monday it shut in with heavy Fourteen IT IS NEVER TOO EARLY TO THINK OF FERTILIZER FOR CRANBERRIES ALWAYS is the right time to think of |A. A. CRANBERRY FERTILIZER 5=6=4 YOUR NEIGHBORS USE IT MANUFACTURED BY THE AMERICAN AGRICULTURAL CHEMICAL COMPANY, NORTH WEYMOUTH, MASS. NE snow storm. At 2 a. m., Tues- day, made a large light right ahead which I took to be Boston light. Hauled to get the light to beam, WNW. Soon found water shoalingwith hard bottom. Lost sight of with hard bottom. Lost sight of light, took in all sail and let go both anchors in four fathams. both anchors in four fathams. Found it impossible to keep from "1~ ~ going ashore and prepared to leave prepare t with the boats. with the saysboats. on inqui ater, he says, that on inqu ashore, he found the light by which he had steered to be a large fire built on shore by watchmen. So. Mr. Wheeler calls his cran- berries, Harvest Queen of the * ________his Communication Editor's Note-The following communi- cation is from A. T. Morrison, who organized, and is president of the Coos Cranberry Cooperative of Oregon. That he is a firm believer in cooperation is attested to by the letter which he addressed to his members and to some others. Bandon, Oregon To all members of Coos Cranberry Cooperative and others: The year 1937 has come and gone. We are looking forward to 1938 and no doubt speculating as to what cranberry growers will do this year. The past year made history for cranberry growers as to amount o berries produced. The best figures available at present is that the crop was not less than 775,000 bbls., the largest on record. One does not have to think twice to know that the only thing that •. saved the industry was organized saved the industry was organized cooperation on the part of approxi- mately 75% of the cranberry mately 75% of the cranberry growers. ~~~~~ ~~." fa^^vv Every membprice. member of every cran- ** berry cooperative marketing or- ganization can get a lot of satis- faction out of the fact that he was a factor in preventing financial disaster to the industry in 1937. Every cooperative grower not only saved himself, but helped save C's.'neighbor on the outside of the organizations, as well. Personally I am not begging anyone to get on the inside of his local cooperative marketing or- ganization, but as for me I do not want my neighbor to carry my part of responsibility or any partof my load in the industry, that's my privilege and duty. So again I say to you as I did in 1933, which was a large crop year, only for cooperative market- ing, it is not likely that we would have had the price of harvesting and boxes for our fruit. We of the Pacific northwest produce a very small part of the total crop of berries; however we owe a debt of gratitude at least, t the larger n off to organizationsn Massachusetts, New Jersey and Wisconsin, who took about 25% of Hauck Kerosene Flame Gun 2000° F. controlled heat-quickly, easily and economically destroys weeds .(seeds and all). Keeps irrigation ditches free from weeds and other objectionable growth, Inex pensive-Safe-Easy to use. Save labor, time and money. 10 day Free Trial. Write for Free booklet and special introductory _ price. Deliveries from New Deliveries from New York, Chicago or San Francisco. HAUCK MFG. CO. 12 Tenth St., Brooklyn, N. Y. CranberryWe HaveBogs Large of Listingsand Small FOR SALE A G LD.A. Ag C HANEY IWILDA Decas Block Wareham, Massachusetts the total crop of berries and either put them in cans or freezers to keep from demoralizing the fresh fruit market. Cranberry Canners, Inc., says that if this had not been done, cranberries would have been $3 a barrel, and that many berries would have never gone to market. Berries cannot be harvested and marketed for 75 cents a box. This cannery is a growers' cooperative concern, and is putting on a huge advertising campaign, by radio, newspapers and magazines to get the public to use up the three quarters of a million Fifteen Cooperative Buying members of 1111~ for Mass. Growers from Page 1) bates unless the purchasers are a co-operative organization. The committee decided that it would be unwise to establish a separate corporation to do the purchasing but rather they should seek the aid of some existing co-operative. Cranberry Canners, Inc., offered their facilities for this purpose. They were gladly accepted. The organization will do business as the "Cooperative Purchasing Department" and under the name of Cranberry Canners Inc. Cranberry growers wishing to purchase directly through this department and share in the rebate must of necessity take out a membership in Cranberry Can- Inc.~ners, with All affiliated New England Cranberry Sales Company are eligible automatically; as well as those already under contract General information may be had from Canners' offices or from the members of the com mittee. The true desire of the Acommittee is to "service" cran- EL~W^sea b^ n aNVh~ ll~A~ ban UlllJk -(Continued .I.Js, 1 AO.. aLCCet iS lepOSIts -it enters into human relationships that make it unique in business life. TT assumes toward its depositors an obliga- tion to safeguard the funds placed in its keeping, with all humanly possible diligence. It assumes toward its community the obligation to employ those funds, through good business loans and advances for sound public financial requirements, to serve the vital needs and broadest welfare of the community. It assumes toward its stockholders the obligation to pro- tect their capital and earn a fair return. Sound, honest management offers the only way to meet these three obligations. There are no substitutes for them in banking laws or financial practices. L U,~~.B~ I-f RT |The Na1tio'nal Bank oT WAareham Waroham, Mass. E•'~~ .........„i ma aJiii iiii ~ .. _individually. CRANBtsR~RYF BOG CEAN SPRA — SPO NSOR NER /S r^^ A r BR OADCAST a^-le F on^r S^01^ For S0 0e 1,000 ft. of portable railroad, dump and plat- form bodies. ISLAND) FARM SOUTH CARV1ER MASS. ToL 32 boxes that were put in cans, in orer t cr, all pwery for thi year's crop, all power to them. As to our selling arrangements As to our selling arrangements the past year, Mr. E. R. Ivie ad- the year, Mr. E. R. Ivie ad- visedus right every move we made. usright everydc movehad made. Triway Produce Co. had a place for the berries, took the whole crop. They had to sell some to some berries at 25 los. cents loss per box, to move them, but I hope that they came out more&than evaen on the We had the best selling set up that was possible, results prove that. Faithfully yours, A. T. MORRISON President Coos Cranberry Cooperative Sixteen berry growers with supplies, as completely as possible. There are to be small inventories carried at the various warehouses South Hanson, Onset, North Harwich and Dennis. Other warehouse facilities will be provided for as the need arises. The policies and future development are in the hands of this growers' committee. They will welcome any suggestion or criticism, whatever, t o aid in establishing a permanent purchas ranzan fr h ranrr ing organzaton for the cranberry industry T^ committee serving with Mr. The committee with Mr. Urann are: Herbert E. Dustin, Elnathan E. Eldredge, Homer L. E a E. Eldredge, Hmer Gibbs, Russell Makepeace, and Bertram F Rvder erram . y er. Cod Cranberry Growers' Associa ion are tberry any m chosen inute tion are to be chosen any minute. Extensive Experience in Extense ELECTRICAL WORK AtA Screenhouses, Bogs and Pumps Means Satisfaction ALFRED PAPPI WAREHAM, MASS. Tel. 626 "The Voice of New England", will be a new news commentato: broadcast, sponsored by the Ocean Spray company, starting May 2. The purpose will be of course to stimulate the sale of Ocean Spray cranberry sauce and cranberry cocktail. The commentator is to be John Stanley, a real New Englander and a descendant of Gov. John Win- .nrlnQ+-r throp. Each broadcast will be con- cerned only with New England news, or outside news as it affects 1^ adproe. New England lives and purposes. This new and interesting feature will be heard every evening be- ginning at 6:30 p. m., lasting for a 15 minute period, except Saturday. The stations from which it will be broadcast are WNAC, Boston; WLLH, Lowell, WNBH, New Bed- ford; WSAR, Fall River; WMAS, Springfield, and WTAG, Worcester. This is part of a program to still further extend the use of cranberries. Saving By Cooperating Apart from the fundamental principles upon which the growers' cooperative selling organizations are based and which make the support of these organizations a duty for the grower who appreciates what they stand for, there are many ways in which they serve his profit and convenience through opportunities unattainable by less experienced or important agencies. For the term of twenty years that the New England Cranberry Sales Company and the American Cranberry Exchange have been operating since their reorganization as a strictly non-profit membership association, the members have received in cash refunds from the total 7% sales assessments the amount of $151,854.35, and have to their credit in an Operating Fund-(used in place of capital)-the amount of $177,176.03, which is invested in the assets of their Company. In a period of twenty years, the savings of the members of the New England Cranberry Sales Company out of the usual 7 % reserved for selling expense show a total of $328,030.38, or over $16,000.00 per season. In a number of seasons the selling expense amounted to but slightly over 6 % of the total F. O. B. sales, and for the season of 1936 amounted to 53/4 o. NEW ENGLAND CRANBERRY SALES COMPANY 9 STATION STREET, MIDDLEBORO, MASS. HERE'S WHAT RETAILERS ARE SAYING ABOUT SPRING AND SUMMER SALES OF Ocean Spray Cranberry Sauce and Cranberry Juice Cocktail , , The following excerpts are taken from comments made by retailers during a survey made among New England stores this spring. Names of all retailers will be gladly furnished on request. Arlington "Ocean Spray sales increasing all the time. Moving much better this year. Washington St. Boston-"Am selling about 2 cs. Sauce each week." Burlington, Vt.-"Sales this year are keeping up better than usual." Jamaica Plain-"Will be glad to devote an entire window to Ocean Spray in May if manufacturer will make display." Cambridge- "Has had several customers buy Cranberry Sauce with fish. Say they heard announcements on radio suggesting it." Mattapan- "You will be interested to know I ran a special sale on Ocean Spray Cranberry Sauce last week and sold 38 cases!" Compare these statements with what these same retailers would have said about selling Cranberry Sauce in spring and summer 10 years ago! The all-year demand for Cranberry Sauce and Cranberry Juice Cocktail is steadily growing, and will be stimulated still further this year by the extensive advertising campaign being put over by your company. All-year sales are important, especially in years such as this when it is necessary to move a crop much larger than the regular fall trade will take. And selling Cranberry Sauce in spring and summer prepares the way for selling fresh cranberries in the fall. Let's join together to boost this spring and summer demand by talking Ocean Spray Cranberry Sauce and Cranberry Juice Cocktail to Cape Cod visitors this summer. CRANBERRY CANNERS, Inc. The growers' cooperative canning company South Hanson and Onset Massachusetts New Egypt, New Jersey Cranberries -The National Cranberry Magazine -link page Cranberries -The National Cranberry Magazine -link page PREVIOUS................Cranberries -The National Cranberry Magazine April, 1938 NEXT....................Cranberries -The National Cranberry Magazine June, 1938 GO TO INDEX
Object Description
Title | Cranberries - The National Cranberry Magazine, 1938-05 |
Subject | Cranberries - The Magazine; |
Type | Text |
Format | image/pdf; |
Identifier | 3805CRAN.pdf |
Rights | 2008 Wetherby Cranberry Library; |
Submitting Institution | Wetherby Cranberry Library; |
Date Digitized | 2000-11-10 |
Coverage-Spatial | Cape Cod; New Jersey; Wisconsin; Oregon; Washington |
Coverage-Temporal | 1930-1939; |
Creator | Bob Taylor; Carolyn Gilmore; Carolyn Laban; Irving Demoranville; Phillip E. Marucci; Elizabeth G. Carpenter; I. V. Hall; Arthur Poole; Azmi Y. Shawa, Tod D. Planer; Dan Brockman; Joan E. Humphrey |
Date | 1938-05 |
Date Last Updated | 2008-07-31 |
Language | English |
Relation | Cranberries - The National Cranberry Magazine |
Description | The magazine entitled, “Cranberries – The National Cranberry Magazine,” describes grower information, regional news, and developments in the cranberry industry in the United States and Canada. |
Format-Medium | Magazine; |
Publisher | Wareham Courier Office |
Digitizer | Stosh Jonjak |
Description
Subject | Cranfest; Recipes |
Type | Image |
Format | Image/jpeg |
Rights | 2008 Wetherby Cranberry Library |
Submitting Institution | Wetherby Cranberry Library |
Date Digitized | 2008-07-22 |
Coverage-Spatial | Warrens, Wisconsin |
Creator | Cranfest; Warrens Cranberry Festival |
Date Last Updated | 2008-10-15 |
Language | English |
Relation | cranfest recipe brochures |
Description | For more photographs like this one, visit the Cranberry Library Photostream on Flickr at: http://www.flickr.com/photos/cranberrylibrary/sets/ |
Format-Medium | brochure |
Publisher | Cranfest; Warrens Cranberry Festival |
Transcript | REPRESENTING A$5000 000 A YEAR INDUSTRY ALCRANBERRY MAGAZINE :I zO"r0t y ::I:(:d~I~·:i'~~iji Q~~~~~~~~~~~~~~~~~~~~~~~~ljl~b8ii~ ·~:~~~:~~~liiHiia~CAPE ~i'iIiLi~ COD~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~i~::'::'::IllE!'i'i,-- ~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~*~~~~~~~~~~~Srn rotFow-Wae theaine NEW JERSEY WelUpI j~j··;·i8:i~~' SpringFrost Wel~ ·tei nes:i-:r::;:,:-::' Flow--Water lUpInt 0 cents) WASHINGTON Spring Frost Flow--Water Well Up Into the Vines May, 1938 s20 cents et CRANBERRY GROWERS ATTENTION! We are in a position to supply you with HIGH GRADE SPRAY AND DUSTING MATERIALS FERTILIZERS, SULPHATE OF IRON, ETC. AT REASONABLE PRICES BEATON'S DISTRIBUTING AGENCY WAREHAM, MASSACHUSETTS _U~~_ _ Manufacturers of Cranberry Equipment Separators -Conveyors -Belt Screens -Blowers -Elevators -Box Shakers -Box Presses -Gas Locomotives -Wheel Barrows -Vine Pruners -Vine Rakes with metal teeth -Pumps -Sand Screens -Turf Haulers -Turf Axes We Supply Motors -Gas Engines -Sprayers -Belting -Pulleys -Shafting -Axes -Picks Grub Hoes -Mattocks -Shovels, etc. H.R.BAILEY CO. SOUTH CARVER, MASS. ESTABLISHED 1895 TEL. CARVER 28-2 Your advertisement appearing in this magazine will be read by cranberry growers throughout the country. Ocean Spray Finds Ad Campaign Is Effective The New England advertising campaign on Ocean Spray Cran- berry Sauce showed its effective- ness in. March when sales jumped 76% higher than sales in March, 1937. That this gain is due entirely to the advertising seems certain when comparisons made in the west of the country showed no gains whatever.2. gn w e. e lSAVES $3 TO $4 AN ACRE j" WITH -_ -EACH APPLICATION! Extensive experiments on cranberries during 1937 show that Pyrocide Dust (impregnated dust) saved from $3 to $4 per acre on each application, when tested against certain other types of dust in secticides. Check the advantages of this entirely new product, made from Dry Pyrocide:* 1. DEADLY-One pound of Pyrocide Dust gives results at least equal to one pound of pyrethrum powder. Fireworms, Gypsy Moths and Blunt Nose Leaf Hoppers can be effectively controlled. Kills many other kinds of chewing and sucking insects. UN IFORM -The pyrethrin content does not vary in different batches. Killing power always remains high. 3. STABBILIZIED -Dry Pyrocide is protected from deterioration by a scientifically selected anti-oxidant. 4. NON-POISONOUS--when used as directed. Leaves no poisonous residue on berries. For price lists and complete details, write today to your nearest manufacturer of Pyrocide Dust: P. E. Lirio, Vineland, N. J. Cranberry Canners, Inc., Onset, Mass. John J. Beaton Co., Wareham, Mass. A. D. Makepeace Co., Wareham, Mass. Manufacturersof PyrocideDust operateunder licensefrom McLAUGHLIN GORMLEY KING COMPANY, Minneapolis, Minn. MANUFACTURING CHEMISTS *Protectedby U. S. Patent No. 2,092,308 These results are surprising when it is recalled that the New England campaign was begun with some misgivings: first, because New England was harder hit by the current recession than any other part of the country and it was believed by many that the buying power of the people would not be sufficient to warrant expend- itures for semi-luxuries such as cranberry sauce; and second, because sellers of other commodities were.of the opinion that no amount of advertising would stimulate buy- ing in a dead market. Even those grocers who in the past have bought cranberry sauce only at Thanksgiving and Christ- mas have felt a stimulated demand this spring and have continued to feature cranberry sauce, a prac- tice which probably will carry over into other years and make spring and summer selling of cranberry sauce easier. In addition to the new receiving warehouse being erected at Dennis, there will also be a Cape Cod cot- tage at which visitors may obtain information about the growing and canning of cranberries, and make purchases of cranberry sauce and cranberry juice cocktail. The cottage will follow in detail traditional Cape Cod architecture, and the interior will have a large sales room with fireplace and com- fortable lounge chairs where visi- tors may rest while they learn about the cranberry industry. The cottage will be operated in very much the same manner as the present stand and bottle at Onset, and will play an important part in the drive to popularize cranberries and Ocean Spray cranberry sauce with summer visitors. Each year millions of people come to Cape Cod, and it is felt by cranberry growers that if they can sell to these visitors the healthfulness and palatability of their products, they will have help- ed increase consumption in, many territories because each visitor will return home and talk about the things he saw and the food he was served during his vacation. C Buying oo erales for Maass. Growers _ The general movement by Massachusetts cranberry growers to purchase their supplies through a single agency has received special emphasis this spring. A directing committee com- posed of elected representatives from most of the grower organiza- tions has been formed. The groups represented are: The Cape Cod Cranberry Growers' Associa- tion; The Upper Cape Cranberry Club; The Lower Cape Cranberry Club; Cranberry Canners, Inc.; and The New England Cranberry Copperas Snow IN LAE) BAGS OR KEGS 112 lbs. each Prompt Shipment Irving . Sobin Co., Inc. 74 Granite St., BOSTON, MASS. Tel: So. Boston 3973-5 Co. Carl B. Urann is chairman and Leslie J. Cross the active manager The purpose of this committee is to purchase-collectively-supplies of any nature, for any cranberry grower. These supplies will be sold at an approximate "retail price". Once or twice a year, expenses will be deducted from the "gross profits" of these sales and the so-called "net profit" will be distributed back to the growers in proportion to their original purchases. There will be a 2% cash discount. Federal laws prohibit such re (Continued on Page 16) One BETTER -QUICKER -CHEAPER BOG .REPARATION When preparing new bogs, or when rebuilding to change the variety of berry, to stamp out False Blossom, or to replace vines that are not bearing properly-ROTOTILLER soon pays for itself, with its big saving of time and labor-cost. Its use is now considered "standard practice" by larger growers. ROTOTILLER can be driven to diseased areas, quickly, under its own power without damaging vines. It plows under diseased vines in one trip over the grounds, pulverizes top soil for replanting, and does a world of other necessary jobs. It gets in on damp ground earlier than other implements, and works well in peat soil. It will pay you to check up on -cuts costs for Blueberry Growers, too. Far and away the best implement for this work ROTOTILLER'S sharp, spring-mount- ed tines revolve through the soil like .. picks. Result: A. deep loose seedbed T Reg.g U S U.S. P M Pat. Off. of the finest type in ONE operation. Trade Mark WRITE FOR CATALOG All Ready To Plant! (Demonstration gladly arranged) RTOTILLER INC. TROY, N. Y. WAREHOUSES: NEW YORK -CHICAGO -SAN FRANCISCO -LOS ANGELES -TOLEDO EFFICIENCY STFIMTOX "A" DUST 'WHYSHOULD YOU USE IT? .. FIRST: Stimmtox "" Dust is cheaper per pound than finely ground Pyrethrum powder. SECOND: Stimtox "A" Dust is backed by extensive commercial use. Because of its economy and efficiency it has generally replaced Pyrethrum powder for the control of many ground crop insects throughout the country. THIRD: The killing power of Stimtox "A" Dust is standardized. Rou are assured of uniform cranberry insect control. Consult your local insecticide supplier *In our March ad in "Cranberries" it was stated that Stimtox "A" had been successfully tested by both the Massachusetts and New Jersey Experiment Stations. No tests of an official nature were conducted by the Massachusetts Station and therefore, the statement was due to a misunderstanding on our part and made without sanction of the Massachusetts Experiment Station. It is hereby withdrawn. "Killing Power-That's The Thing" PBRANDYSo AEC. V.& PAT,OFF JOHN POWELL & CO., INC. 114 East 32nd Street New York, N. Y. ~ ~ l~·~ur-1-- ·-..... ~-.... soR NALCRANBERRy MG4 FRESH FROM THE FIELDS ByC.J.H. April Varied The last half Much Activity There is prob-portation, Philadelphia was the Month in Mass. o f M a r c h In Mass. ably more bog center of the district, but now when growers use automobiles brought some activity in the wh engrowers use autobils warm weather to Massachusetts, state of Massachusetts than usual, much handier Thecompany has and then starting with April first although there is not a great deal muchased a building which it the temperature dropped. The of new bog being built. There is expectsto remodel to furnish first two weeks in April brought much rebuilding, however, with a expect remel oo fire- some very cold days and a few great deal of sanding, ditching, spac mee reco , and extremely cold nights, with the etc. Activity would seem to be at other storage space for asuch mercury as low as 18 above. There least as heavy as it was last year supples as re necessar for the was even a little snow, sleet and at this time. carrying on of all their business. skim ice, but the average was on irobably not ga reateae was In addition, the quarters will be probably not a great deal below much larger than were used in normal as a whole. The middle of May Frost On Tuesday evening, mchlaerha ee ei April brought back warmer weath-In Mass. May 3, the second Pla er with some abnormally warm frost warning of the days. April 14th was the warmest ear went out, Dr. Franklin pre-Air Oil Spray Th e airplane April 14th on record at Boston. dicting 24 degrees. While 24 may In Jersey concern t h a t ______ have been a general average on has been doingcertain bogs, the glass dropped a considerable part of the dusting Mass. Spring Many grow-much lower even to 18 and 19. in New Jersey has announced that Scum Very Thick ers report About every grower, although feel-it i offering an airplane oil spray- that sp ing it was still early in the season ing service this year in addition perhaps, used water and scum was extremey plenty of to the regular dusting service. scum was extremely thick this It wa ne those spotty the iit. It was one of those "spotty" ^year,a ^frostssaying it was the with the temperature vary- few worst they had ever experienced. orst had' ever ing greatly from bog to bog. Oregon Group T h e Coos Massachusettter bogreleased many Re-elects Cran was from Some growers had plenty of vapor, County nMassachusetts bogs early this while others could raise very little. Co-op- year, and by mid-April most bogs Officers berry were free of water. erative h e 1d Scum Thick Jersey growers its annual meeting at the Bandon In Jersey have been re-(Oregon) High school on April Mass.TheFrostfirst m * the 99th and this was followed by a ass.rotmoving tthe win-"Pot Luck" dinner. The same Warning Apr. 23 April frost ter flood and while they find more officers were re-elected for another warning in scum than usual at this time of year. Two new members 'were several years went out to Massa-year, they think that their bogs signed up and the Coos Countychusetts growers, Saturday night, have a very good appearance. The group is continuing to grow. April 23, with Dr. H. J. Franklin common opinion in New Jersey is predicting 20 degrees. He .had that the crop of last year cannot been watching the weather closely be repeated this year in all proba-Sleepy Crowd Because of the for quite a few nights as the bility. Last year the weather A Meeting all night job on weather turned colder again after conditions were very favorable and the middle of the month. A great all bogs bore some berries. Usual-the bogs it was majority of the growers put some ly many of the poor bogs do not rather sleepy crowd that asse water on and let it remain for bear at all when the usual frosts bled next day for the annual several days, as the weather occur. spring meeting of the Cape Cod stayed cold. Many growers felt -Cranberry Growers' association. Quite a few nodded now and then that their bogs had been injured by a few nodded now and the a very cold April night two years Pemberton New The Grow-during the day. ago, and played safe this time Headquarters ers Cranber- after Dr. Franklin had issued the ry Company d T Another w warning. Temperatures of lower is planning moving its office ine h than 20 were reported. It was 18 the near future from Philadelphia Warning went out the follow- at the state bog, and other grow-to Pemberton, New Jersey, in ing night, when 24 ers recorded 19, 18, 17, and even order to be nearer the center of to 25 was forecast, if the weather 13. Many growers felt, however, the New Jersey cranberry district. cleared. Most growers had held that little, if any, harm would This company is the New Jersey the water over, and there was no have resulted without flooding, as affiliate of the American Cranberry frost to speak of that night, the Massachusetts bogs were not Exchange. In the older days when temperatures remaining well up in very far advanced at the time. railroads were used for trans-most instances. Three SOME FACTS ABOUT THE NEW ENGLAND CRANBERRY SALES COMPANY An rnual Meetlng Held A ri l 21 A pripN 2 Large Attrendance at Carver DReelects Same Officers- Re-elects Offiecers- Growers Are Told Selling Season in Future May Extend More Than Single Season-May Adopt New "Pool" System. The annual meeting of the New England Sales Company was held at the Carver Town hall April 21, with a large attendance and the same officers as previously chosen. These are L. B. R. Barker, Buz- zards Bay, president; Ruel S. Gibbs, first vice president; Paul E. Thompson of Middleboro, second Thompson vice president; A. D. Benson, gen- eral manager; and Miss Sue A. Pitman, assistant secretary and treasurer. Directors were chosen as follows: district No. 1, George E. Short, Marcus L. Urann, Frank F. Wes- ton; district No. 2, L. B. R. Barker George H. Churchill, Harrison God- dard, C. D. Howland, Colburn C. Wood; district No. 3, John G. Howes, Albert S. Thomas; district No. 4, Ellis D. Atwood, Homer L. Gibbs, Samuel B. Gibbs, Ruel S. Gibbs, Bernard E. Shaw, Jesse A. Holmes, Kenneth E. Shaw and W. E. Trufant; district No. 5, A. E. Bullock, George A. Cowen, Her- bert F. Dustin; district No. 6, Henry J. Franklin, I. C. Ham- mond, J. C. Makepeace, Carl B. Urann; district No. 7, J. Foxcroft Carleton, Louis A. Crowell, Wil- liam Crowell, W. F. Makepeace, W. Nye. . EE. RR. .Nyc. Nominations for directors of the American Cranberry Exchange were: E. D. Atwood, J. C. Make- peace, George Cowen' I. C. Hammond, R. S. Gibbs, D,. L. M. Urann and L. B. R. Barker. Arthur D. Benson of Middleboro was re- elected clerk and treasurer. Perhaps an outstanding factfeaturethat Pof meetig the the was of the meeting was the fact that several speakers stressed the fact that cranberry growers should not be unduly alarmed by the surplus tcarriedorn r fmst fs n n the cranberry industry is now en (Continued on Page 5) Four 31, 1938 completes 31 years of operation by the New England Cranberry Sales Company. ]The original organization of this company occurred in the spring of 1907, being brought about because of the unfavorable marketing con- ditions which existed in the pre- vious season and the methods of "cash on the barrel top" buyers. The cranberry crop of the en- tire country for the season of 1906 was approximately 390,000 barrels and prices ranged from $4.00 to $5.00 per barrel The production of United States cranberries in the United States for 1907 amounted to 427,00 bar- rels, which was a record crop at that time. A financial panic also occurred during that marketing season but because of the improve- ment in selling methods, sales of the three associated cooperative companies averaged $6.35 per bar- rel. At the inauguration of the local company it had as its members, By A. D. BENSON, Gen. Mgr. American Cranberry Exchange, supervises and regulates the distribution and sale of berries produced by the three state companies. It is allowed to reserve for expenses in making these sales an amount sales price for ber of 5% of the on an FOB ship p-tablishe ries, established on an F.O.B. shipping station basis. Out of this money it pays all operating ex penses such as salaries, brokerage, rentals of stores and offices, and all cranberry selling expense; and then return each year to its members, who are also members of the state companies, such bal ance as is saved from the total 5% reserved. The New England Cranberry Sales Company is allowed 2% of the sales price with which to pay its operating costs. This company manages and regulates the ship ments from Massachusetts to fit the market demands as called for by the exchange; it distributes orders in an equitable manner; es- growers who produced about 35% of the cranberries in Massachu- setts, and was allied with similar organizations in New Jersey and Wisconsin, the three companies marketing the product through the medium of their own central or- ganization. In 911, consolidation with othernt selling organizations was con- sumated, and the American Cran- berry Exchange of New York as at present constituted, came into being. At the present time the New England Cranberry Sales Company has a membership pro- ducing approximately 65% of the Cape Cod crop of cranberries. Immediately prior to the close of 1918 season it was decided that the affiliated organizations should change from "capital stock" cor- porations to non-profit membership organizations, and the reorganiza- tion was effected early in the fall of 1919. company it had as its memberstablishes and supervises the rad tablishes andsupervises the rading and standards of the berries; secures various supplies for its members such as labels, etc., incidental to the proper packing and cdetal to te proper packing and handling of the fruit; it has established and now maintains four company packing houses advantageously located in different dis- districts of the growing territory; and performs general business activities for its members. It also returns each year to its members any balances saved from the any balances saved from the amount of expense reserved. Naturally the members of the Sales Companies are pleased with the amount of these savings, and, no doubt, other cranberry growers who are not familiar with the operations of these membership organizations will be interested in the following figures: For the term of 20 years that the New England Cranberry Sales Company and the American Cran berry Exchange have been operat- ing on this strictly non-profit basis, the members of the New England of the New Eng he members Cranberry Sales Company have re- ceived in refunds from the total 7% sales assessments the amount of $151,854.35, and have to their creditOeratingin an Fd (used creditOperatingin an Fund (used in place of capital), the amount of $177,176.03, which is invested in the assets of the company. Thus, in a period of 20 years, the savings (for the account) of the members of the New England Cranberry Sales Company out of the usual the surplus of cranberries which made a bad situation, as shown at the start of the season, but the lack of demand which devoloped with the general slump. Chester Chaney told the grow- ers not be too discouraged by the surplus. He said if it could not be disposed of this year, it could be the next. e said that in the law of records of production another bumper crop shouldnotbeexpect- ed this coming fall. He said neither should the growers feel thatinthere as a too bad sentiment the tradeascranberres were by no means the only crop the trade had difficulty in moving, and many value of advertising. He said there were times when advertising was extremely effective, and again times when people simply would not buy, as during the mood they were in last winter, when it seemed to be a waste of money. He saidhe considered newspaper advertising the most effective for the amount of money which could be spent. Charles L. Lewis, Jr., and Albert Hedler, visiting Wisconsin growers were both called upon and both spoke very interestingly upon cranberry growing in that state. Mr. Hedler told how "water rakig" is done and Mr. Lewis chief- of different methods and costs of building bo in the mid-west. FREDERICK R. BARBER Th Wisconsin cranberry indus- T son try lost one o its outstanding members on April 10th, in the death of Frederick R. Barber of Warrens Wisconsin. Mr. Barber hao fro passed away at Chcago rom complications following an opera tion of three weeks before. Mr. Barber had been engaged in cranberry culture for many years and was recognized as an author ity on cranberry growing. He was born at Westfield, Marquette county, Wisconsin, July 1, 1869. His parents came to what was then known as Warrens Mills, where he attended school, later going to Black River Falls High school, and was graduated from 7% reserved for selling expensefruits were much more of a failure show a total of $328,030.38, or over $16,000.00 per season. As a matter of fact in a number of sea- sons the selling expense amounted yover f te total F.O.B. sales, and for the sea- son of 19S6 amounted to 53/4%. National advertising by the rowersaers of the Ex- gowersmembrchange, was started in the season of 1918. There can be no doubt but what Cooperative Marketing and Nation p has been Advertlsing ex- hs bee ceedingly elective in increasing the fnancial returns to all cran- berry growers whether they are members of the associated organi- zations or not, and have enhanced the values of cranberry properties held by all growers. 1Pjroducers of other farm and or- chard commodities certainly have not prospered as well as have the cranberry growers through the or- derly distribution of their commo- dity as accomplished by these sell- ing agencies. Nd er g Annual Meeting -Held April 21 tering a phase in which it must be prepared to market its crop over two years or more instead of one through canning. A. U. Chaney of New York, General Manager of the American Cranberry Exchange said that the industry was ex- tremely fortunate that it had had the cooperation of the three ex- changes to remove a surplus from the market last winter and canning ready to absorb it. In explaining last year's market slump he said the season started off very well, but just before Thanksgiving, the business crash became general over the country, and people stopped buying, includ- ing cranberries. He said it was not than cranberries. Marcus L. Urann, head of Cranberry Canners, Inc., likened the Sales Company to a ship which had just made a particularly haz ardous voyage, one of the most difficult in many years and that it had proven its strength and that its crew had all proven their worth. He said each of the three companies in the three states had proven that they had the greatestconfidence in each other and had cooperated perfectly. This he said had resulted in a total income to date of $5,378,000 as nearly as could be figured, with the income still to be received from the sur- plus now in the freezer. Without this confidence and canning, the total income would have been not three million, he de- dared. A. D. Benson, general manager, read reports and told how greatly the crop had exceeded all early es timates, and had given the sales company a greatly increased crop to handle in the face of very poor general business conditions. He said that in September it appearedBeaver Dam there would be about bar-Wayland academy at Beaver Dam 195,000 rels for the exchange to dispose of and instead it had received 246,610. He said that in spite of conditions he servce cot han tt o lt a barrel or lower than that of last year. Sixteen new members had P said. CAn interesting proposal was put forward by President L. B. R. Barker. He suggested an "all-sea- son-all-variety" pool instead of different pools as at present. He said the present method was fre- quently unfair to a grower who raised mostly or all early blacks or mostly or all Howes. He said it injoinedf during the year, he was unfair to the grower of early blacks as the late market was often built up at his expense, or it was sometimes unfair to the grower of Howes, as a low late market left him with losses. It was later voted this matter be taken up by the directors. Russell Makepeace spoke of the cooperative buying plan. John C. Makepeace spoke, chiefly upon the in 1890. After that he remained in business with his father, and after his death took over not only the business but his father's religious . and philanthropic enterprises. He was one of the largest grow ers in his section of Wisconsin, and employment to many local eepl people JOSEPH W. APPLEGATE Joseph W. Applegate, New Jercane g e, ed s e sey cranberry grower, died sudden ly at Toms River, N. J., April 19. Mr. Applegate was 72, and a lifelong resident of Toms River, one of the cranberry centers of New Jersey. For some years in the latter part of his life he was a cranberry grower, owning many acres of bog in the Toms River acres of bogsection, caring for them himself. Five Mrs. Vose, has about three quarters of an acre of cultivated blue- Cranberry Growers Associa ton bThe Vose bog is divided about CraNewnPresidentrofCeerso equally today between Howes and _______.~~~~~ ~~~Early Blacks, although there are also Perry Reds and Prides. The Chester A. Vose of Marion Prides are one-of the native be-- Nio New-comer to Cran-ries, those which grew naturaiy berry Industry-Has Been where the Vose bog-is. Member for Many Yea il" -rMemboter for Maony Yearsi -aresi And in speaking of berry va --Chairman of Invaluable -—ChairmanInvaluatttblie crieties,of Mr. Vose feels that pos- Frost Warning Work. something should be done to soFrost Work. rsibly .darning ad make Cape Cod cranberries better Chester A. Vose of Marion, Mas-known to the consuming trade in sachusetts, who will lead the Cape geneial. Cape Cod cranberries have Cod Cranberry Growers' Associa-always been noted, wherever crantionwin its activities this year, is berries have been eaten. Yet today no newcomer to the cranberry many Cape Cod berries are merely business. In fact, he says he was placed on the market under trade told he often spent his time stored names and are sold undistinguished safely away in a cranberry box on from those. of other sections. the bog when he was an infant. He feels that here is a thought Later as a young man he for members of the Cape Cod worked with his father, Benjamin F. Cranberry association; .Growers' Vose on the latter's nine-acre that possibly even an advertising bog on County road near the boun-sum might be raised by which daries of the towns of Marion, cranberries grown on Cape Cod Wareham and Rochester. And CHESTER A. VOSE could be so known to the trade. after attending the Marion public _ Mr. Vose and his father former- schools and being graduated from ly marketed through the Growers' Tabor Academy he entered Massa-Vose's work for 'the organization Cranberry company of New Jerchusetts Institute of Technology at and of his keen interest in the sey, when the late "Ben" Sisson Cambridge. cranberry industry as a whole, and was a local agent. For many years He was graduated as a civil en-not in just his own cranberry busi-past he has sold through the J. J. gineer with the intention of seek-ness, there is no mystery. Particu-Beaton Distributing Agency. That ing a career in building in South larly has his work the past few is, Mr. Vose is an "independent"; America. Instead, somehow he gave years as chairman of the frost Although he considers himself up this more glamorous idea to warning committee been of great by no means one of the "biggest" pursue that of less exciting cran-value to cranberry growers. A growers, he believes the cranberry berry growing. That is, unexciting few years ago when the frost industry is a good business to be except for fighting insects, frosts, warnings to Massachusetts grow-in. Last year he produced his weeds and the usual battles of the ers were threatened to be ended, a largest crop, a little more than man who raises cranberries, committee was named and Mr. 1800, but he takes no special pride The nine-acre Vose bog has been Vose became chairman. Since then in that accomplishment as last increased to about 30, and Mr. he has worked very ably and hard year, as we all know, not to our Vose now makes his home in the to build up the present system of unmixed pleasure, that "everysame house in which he was born, warning distribution. Now those body" had a big crop. the home having been remodeled who want Dr. Franklin's forecasts Without discounting the difficul into one of the most attractive of on dangerous night, each pay on a ties in cranberry growing, as no- old Cape Cod houses, furnished per-acre basis of their ownings. body can after spending years in with antiques. The system seems to be .work-raising cranberries, Mr. Vose is of So Mr. Vose came up with the ing satisfactorily. At least there the same opinion as many others. cranberry industry and has been a do not seem to be any complaints. That is, that the future of the in- member of the Cape Cod Cranberry In former years, at first with his dustry is rather more in efficient Growers' association for more father, Mr. Vose engaged in more and profitable distribution rather years than he can remember. Yet general farming as well as cran-than in its production. he wonders why that body has berry growing; they sold produce, Cranberry growing is becoming named him its president, feeling kept cows and horses and the a science. It is now pretty well that "a better man could have been elder Mr. Vose was a successful known how to raise cranberries. chosen". strawberry grower. Eventually, Mr. The emphasis should perhaps turn However, to those who attend Vose dropped all except cranberry more to how to get these berries the meetings and know of Mr. growing, although he, or rather (Continued on Page 11) Six CAPE CLUBS CLOSE SEASON ... l.::.': .........~.'::::::..:.:~.... At lenghFinaluu Upperesome..te.. son of the Upper Cape Cod Cran-the Lower Cape Cod Cranberry berry club was held at Marstons club was held at Orleans Tuesday Mills Thursday evening, April 21, evening April 12 with an attend-| | | |!!,| /!!i with Bertram Ryder, presiding. A ance of 92 members and guests, good attendance and keen interest marking the end of a season which was shown in the meeting by mem-has brought out extremely good bers in the questions they asked crowds. President Elnathan E. the of program and President Ryder was summer, referring to lower the new 1938 pest control charts interest which had been shown by hr manage thein pool, explained some amoun f tft worm infestation about the new insect marsh aso nearWarrens zation. Leslie Cross who is mto He urged a study of the Growin Fami worm. the growers r nsin exhibition of bog apparatus was bad enough. er n beThe charts and of the new Russell Makepeace explained control further the new held outside the told more of the new plan forc-aed cooperative buying dusts and sprays available this LLOYD REZIN programand President Ryder was summer, referring tor company was to the lower of Derris and Rotenone prod-in r asthe p representative ma-price buying, urged ry t that group for the buying organi-S chosenhall and several of ther dust of operative and the 21 ucts in comparison with Pyre- machine were shown in operation sent the lower Cape club in this r c manage the pool, explained some amount of fruit worm infestation of the details.Agent, the pany applicationbeen named of insecticidesmanageif son Richard. County was final and had as buyin, and declared and introduced Mr.rTheCross. e h ao r by the Hayden Cranberry Separa- Russell Makepeace like e cranberryrry that marketing for the farmrol tera thech new a a hs bog ofad cooperative of Wareham sons the cran busnssbusiness really the newwithkerosene spray electionbuyingoneof suppliese to sucrepre-nneas Incidentally, all five so like which inludes the buying of sup-rubber wheels, boxes, insectdes, cranberry grow- purchasing pool. He announced subscribe to CRANBERRIES chines andbegins production tive of member and during the meeting, Mr. St.twolumber etc.He sad that since the Crossdat plies. Lelie that least some of these. that Leslie Cross of the Onset Richard Rezin is the senior mem- Jacques explained a half acres of field meetings will be heandduring cranberry o of isdtwenty-two and Spray corm-le ande Warrens, and with he ofexhibitionbog apparatus as manager Bertram Tomlinson, Barnstable plant of the Ocean com t he also cultivated iurgedwholesale should buy marsh near Port Ed- the final pany had been namedCounty Agent, was of the cooperative buying group, him works his son, Richard. speaker, and he urgedt value of and'he urged the year false blossom campa ign anhed othat he believed such a soet-up a 290 are holding. He raises cooperative buying, and declared and introduced Mr. Cross. The that marketing for the farmer, lA repre-Farlins third, Daniel, also has a bog of and the electionwaspray chingram. new kerosenEldredgeesident of one member to such as really begins with production tive buying of supplies, in represent Capeclub in ethis The growersexpressedoperation,theirown the lower which includes the buying of sup-rubber wheels, boxes, insecticides, and dur ing this nominated, He withdrawnSt. Univerrchasingty summemeber Mr.had announcedof Wisconsin,ol. this Jacquesmeetingsexpaing will be held ofcranberryLeslieDi Cross soldthezi prod-is of is the has field endsome-during thatthese. grower ogenerationhis Onset er Lloyd, 44, who ownera the coming summer. He urged uct wholesale, he should also buy growers to enlist in the three- his sluppliessupplies at a wholesale rate, wards. issoberries are raised on year false blossom campaign and and that he believed such a set-up had now been accomplished, chiefly native Wisconsins, Howes to enroll in thQ conservation pro- now accomplished. chiefly native Wisconsins, Howes gram. President Eldredge was elected and McFarlins. two He saidetc.thatHe atsaidleastthat since theSeven Sevenplies. lumber, The growers expressed their in-to represent the club, after I. enrolled at the Howes, the only other College of Agriculture at the terest in the annual cranberry bog Grafton the other of Agriculture at the tour this summer. member nominated, had withdrawn. University of Wisconsin, and this cessful winter series with interest of the Cape Cod mosquito control leaning toward becoming a cran constantly increasing. (Continued on Page ii) berry grower. $evexz! Four sizes to meet all requirements FOR WEED CONTROL, OUR PORTABLE KEROSENE SPRAYER Bog Tools --Fertilizer Spreaders --Pumps ° .. HAYDEN CRANBERRY SEPARATOR MFG. CO. 367 Main Street WAREHAM, MASS. Tel. 497-W &0 L.s or which Dr. explainedOIIt voted to make permanent new weed control and in- Q " ° r books could be obtained. Henry J. Franklin was a the 1938 library committee. sect control charts. ^ fkA ^ A 4°Bertram Tomlinson, Barnstable In the afternoon Prof. Gunness fvnuaS llS n gO eetinn County Agent told of the progress of the Massachusetts State College on the false blossom campaign and at Amherst was the first speaker said that about 40 percent of Mas-and he told of the experiments The annual spring meeting of sachusetts' 13.644 acres had been which have now been conducted for the Cape Cod Cranberry Growers' enrolled so far. He also referred two years in the keeping of berassociation was held at Odd Fel-to the motion picture of the cran-ries in cold storage and which will lows hall, Wareham, Wednesday, berry industry which is to be pre-be continued this fall. He said that May 4. The new president, Chester pared by the Mass. Extention serv-it now seems a determined fact A. Vose of Marion presided and a ice. It was voted that a committee that berries keep with least shrink- number of speakers were heard for the false blossom campaign be age at 35 degrees, and that that during the day. There was a rather apnointed by the chair. may be considered an ideal temp- smaller attendance than usual, The new plan of cooperative erature for cold storage. He said, perhaps due to the fact that a buying by Massachusetts' growers however, that green berries placed frost warning had gone out the was explained by Harrison 1. in storage colored up best at 45 night before and growers had lost Goddard and Russell Makepeace. to 50 degrees. sleep. It was voted that the chair appoint Dr. F. J. Sievers, head of the The business part of the pro-a committee of two to represent college said it was always a pleasceedings took up much of the the association on the general com-ure to cooperate with the cranberry morning. Paul E. Thompson of mittee. growers and asked that.growers be Middleboro reported for the cor-President Vose brought up the critical of the works of the remittee on the social security laws subject of a permanent legislative search workers and that, honest, and said it was the opinion of the committee for the association and frank and constructive criticism committee that perhaps no action it was voted that such a committee would be very helpful, both to the had better be taken at the present be appointed by the chair. Mr. workers and to the growers them- time, and it was voted to continue Vose also brought up the matter selves. the committee. Russell Makepeace of membership and dues, upon re-Dr. Franklin concluded the pro- reported for the library committee, cuest of the treasurer, Miss Annie gram with a lantern slide lecture a new venture for the association. Jenkins of Barnstable. The treas-upon a new cranberry pest. This It is hoped to obtain a library of urer's report showed that some concerned what he said he has documents and old records of the members had not paid dues in six been calling the "Fire Beetle", be- cranberry industry in Massachu-years. The matter was left to a (Continued on Page 11) Eight C o? ^3^4* ISSUE OF MAY, 1938 1 ~d~t ~ 3~ ·oALBERRY p B/sS. ~a~g~No. 1gVol. EVERY GROWER'S PROBLEM P PUBLISHED MONTHLY TIHAT twenty-five percent of the total at the cranberry crop has been going to the WAREHIAM COURIER OFFICE, Thanksgiving market was a statement made the other day which interested us. WAREHIAM, MASSACHUSETTS, U. S.A. This being true it certainly bears out the Editor and Publisher growing belief that the cranberry industry CLARENCE J. HALL :s not over-producing, but that the difi ^ilty -to sustained good prices lies in LEMUEL C. HALL distribution. If a quarter of the crop is con-Associate Editor suimed over a, single holiday, even though that is a traditional day for cranberry Subscription $2.00 per year sauce, what is the matter with consump-Advertising rates upon application tion on other holidays and "ordinary" days? ' C4-CORRESPONDENTS-ADVISORS With no criticism directed at any of the marketing organizations, the answer w Je to the cranberry growers' hopes must lie CHARLES S. BECKWITH in increased distribution and consumption. State Cranberry Specialist That thought should be among the fore-Pemberton, N. J. most in every cranberry growers' mind. As a producer it is perhaps his major Wisconsin problem. It is being approached from a VERNON GOLDSWORTHY number of angles at the present time. If Wisconsin Rapids, Wisconsin it could be solved, much of the growers' worry would be eliminated. Wa to-re We recently talked with a man who J. D. CROWLEY has a number of new uses for cranberries Cranberry Specialist well worked out in his mind. We know Pullman, Wash. of a firm which is producing cranberry ETHEL M. KRANICK "flakes" a product useful the year around. Bandon, Oregon We hear a Florida hotel has been advertising on its menu "cranberry-fed" turkeys. Massachusetts A traveler in India reported seeing Ocean DR. HENRY J. FRANKLIN Spray cranberry sauce for sale. It has Director Mass. State Cranberry Experiment Station been seen for sale in China. East Wareham, Mass. There should be new markets and new BERTRAM TOMLINSON uses for cranberries the world over, thegriculturl Barnstable County Agricultural Agent year around. The combined mind of all Mass. growers keeping this idea ever present, Barnstable, Mass. should eventually make any idea of a Ne York City Representativecranberry surplus, at present or even increased acreage, ridiculous. Increased KENT LIGHTY markets is every cranberry man's problem. 280 adison Ave. Tel.Lexington 2-3595 COOPERATIVE BUYING be able to buy at wholesale and not at retail. The idea has its obvious goodTHE idea of cooperative buying for the features if conducted for the good of the Massachusetts cranberry growers has industry, but we do not believe it should aroused a good deal of interest in that be so developed as to work hardship upon state. Many farm groups do buy co-local suppliers of cranberry materials, operatively and make substantial savings many of whom are also cranberry growersin so doing, and cooperative buying has themselves, or to stifle competition for the been in progress by the Wisconsin grow-growers' business by various individual ers for a number of years, apparently with firms. Competition is good in any line. success. It is pointed out that cranberry It is an experiment which will be watched growers sell at wholesale and so should with interest. Nine MICHIGAN NOTES by H. L. WILLIS Buds of blueberry plants of all varieties are about ten days earlier than usual in the South Haven area. The Jones Brothers of Dowagiac, are adding to their plantings near Grand Junction, Mich. The blueberry growers of Michi- gan have a "top-notch" secretary- treasurer in one John F. Strong, who has a plantation near Grand Junction, Mich. He has done a lot of good work this spring in getting prices on supplies which will save members of our association some membersof some our association money this year. If pep makes for success, he is a "winner". sTcshere are many newr.ORTH There are many new propogators in Michigan this year. n R Selano Cert s John R. Spelman of Covert is trying a Lath Propogating house this year for the first time, I be- lieve, in Michigan. Usually a spe- cial coldframe with sash and bur- lap shades are used in Michigan. The natural habitat of the High Bush Huckleberry in Michigan is in the low marshy areas, which us- ually are peat bogs. Experience to- date here indicates that sand is most successful as a growing and producing medium. There are some "doubting Thomases" who like the peat. Some plantings are going on the peat soils, and while there is a possibility that these soils will be "sweetened" in time because of the water which carries lime, this phase of the blueberry industry will be interesting to watch. Some Rubels apparently are hardy as far north in Michigan as Traverse City, Michigan. This is believed to be possible, because of the moderating effect of Lake Michigan, and Grand Traverse Bay. Ten Other plantings further south, and inland have not done so well. The fertilizer formula being used in most Michigan soils is by weight: 1 part Nitrate of Soda; 2 parts Phosphate; 1 part Sulfate of Potash. Some believe that doubling the Nitrate would help on the poorer soils. The past winter has been good to blueberry plants in Michigan. There has been no appreciable win- ter killing reported. Plants in nursery rows, which sometimes heave badly, came through the winter in good shape. A NOTES NOTES FROM N O TIH CARI\LIA CAROLINA by HAROLD G. HUNTINGTON North Carolina blueberries win- tered over in good shape and the crop is well set. Conditions at present indicate a better than aver- age crop and an earlier season by a week to ten days than last year. Rains up to now have been ade- quate; a late frost on April 8 did no more damage than touch up the leaves a bit. A fungus of the genus Exobasisium is particularly troublesome on all varieties this year cutting the crop perhaps two percent. Growers in the Atkinson area will be glad to know that an ar- rangement has been made with the express company to bill shipments from Atkinson. Berries will be loaded at the farms on express company trucks and hauled to Bur- gaw to connect with regular train No. 42. This will save the growers considerable expense as well as re- lieve them of the 30 mile haul to Burgaw. Continued Interest On Cape In Beach p Plum Culture by BERTRAM TOMLINSON County Agent The wide publicity given during the past two years relative to the idea of developing the beach plum on a commercial scale has resulted in numerous inquiries to the Cape Cod Extension Service. These inquirieshave come from allparts of Cape Cod and from the Vineyard. exresed r teest evep expressed their interest in develop ing the beach plum and have asked publications c their for publications concerningter culture. Unfortunately, no literature is now available to assist these pioneers in their task of developing this fruit, which now occupies the same relative position in our the same relative in our nique agriculture a the native cranberry did over a hundred years go. At that early time it is doubt fulifthosewho ereengagedin experimentingwith the stting out cranberry vines realized that the cranberry crop would become so important a cash crop in the coun t _ Whitesbog Conservation Nursery Blueberry Plants Holly -Franklinia Pine Barren Plants Write for catalogue JOSEPH J. WHITE, Inc. Whitesbog, N. J. One does not need a great deal cf imagination to visualize a sim- ilar development of the Cape Cod beach plum. Already many Cape people have made a beginning by transplanting wild bushes to suit- able locations on their own prem- ises where they can be given care, and indications are that many more people will set out bushes this year. It has been learned that the young bushes may be easily transplanted during April. The young bushes are very hardy and are able to withstand wide ex- tremes of moisture and drought, as was observed last year in one case where all bushes survived in spite of a seven-week period without rain. Prof. W. H. Thies, fruit expert from the Mass. State College, has volunteered to spend some time this year in trying out several methods of propagation, and from this modest beginning it is hoped that eventually a research worker will be assigned to do a thorough job at selecting the superior Va- rieties, the easiest methods of propagation, and the proper sprays to be used in controlling the va- rious insect and disease pests that ari i prestenta ade *are present. 92 at Final Meeting of Lower Cape Club (Continued from Page 7) project, said that he believed that today 60 percent of the fresh water mosquitos on the lower Cape came from cranberry bogs. He asked the co-operation of cranberry growers in further elimination declaring that mosquito work did not injure the bogs at all, but in most in- stances was of help to the grower. Emile St. Jacques of the Hayden Cranberry Separator Manufactur- ing Company of Wareham had a very interesting display of dusters, a new kerosene spray machine, fertilizer spreader, and other ap- paratus. He explained the various pieces of apparatus. County Agent Bertram Tomlin- son told further of this year's soil conservation and of its benefits to the grower. The meeting was held in the Town hall with a dinner in the Masonic building preceeding. r rs' Ass Cape Growers Has Annual Meeting (Continued from age 8) cause of its work was similiar in destruction to that of the fireworm in that it "browned" up the bog. / This pest he explained has broken out on a few reported Massachusetts bogs the past two years and in New Jersey. He said there was no common name for the insect so far, but that it ate the foliage and sometimes the next year's terminal buds. It could be killed by an WHY arsenate of lead, or arsenate zinc o spray, he said, but these poisonsOU should be used with care as they SHOULD are injurious, and the produce laws OWN do rot permit a high tolerance of either arsenate or lead on a food A product. He showed by slides how Sprathe berries could be washed.araayer The meeting ended about 3:30. ITI TI STINCTIVE engneering and mechanical fea- New President of tures are built into every PARAGON sprayer. They Cape Cod Cranberry make it easy to operate, Growers' Association flexible and efficient in serv( Continued from Page 6)e, economical of spraying materials and very durable. in the hands of consumers at a Pressure is twice that of reasonably profitable price to the ordinary equipment. A cranberry grower. The cranberry PARAGON cannot clog men can raise cranberries, but while being used. Critical can't sell them every year at suffi-comparison will show that cient profit. He believes the indiv-the PARAGON Sprayer is idual grower, and members of the in a class by itself. Its more Cape association as a group, might substantial construction, to- profitably put more thought in the gether with the generous selling end of the game. After all equipment of spray hose, the berries are raised with the spray pipes and nozzles, primary purpose of selling them make it the most inexpensive at a reasonable profit. of all hand operated spray- So for the next year or two the ing devices. Also power Cape Cod Cranberry Growers' As-sprayers. sociation will at least have at its head a man who has always ODEL shown is the No. thought of the cranberry industry 3, called the world's in its broader aspects,efficient conomi-and tinue the fine work of his predeces- cal spraying equipment. sors.ODELS suitable for the ___ose pratie new kerosene practices OUR COVER DESIGN for weed control. The cover design this month is Write for Catalogues o t All sales subject to ten days' trial typical of the month of May, a frost flow left on a Massachusetts cranberry bog. The water is well The Pnmnho1 l uiifoid Pn up into, the vines, although the UUIIlllpUII-naUU uU vines are not all under the flood as Hason, Ohio is plainly shown. Eleven AMONG THE CRANBERRY MEN J. Foxcroft Carleton of East Sandwich, Massachusetts, the only cranberry grower who is a mara- thon runner finished 36th in a field of 180 in the Patriot's Day classic run, the Boston A. A. Mara- thon, April 19. This was the 16tih time that Mr. Carleton has been over this course and he is now 40 years old. Mr. Carleton has never failed to finish the 26 mile course and this year crossed the finish line in the time of three hours, thirteen and a fraction minutes. Although Mr. Carleton was not a winner there wvere only 88 who finished the famous course, and this magazine extends to the only cranberry-blueberry grower and marathoner its congratulations A..T. Morrisson, for.A.several . Ti. years president of the Coos County Cooperative, Oregon, urged all members at the annual meeting of that group to become subscribers to the Cranberry Magazine, saying it was one of the finest aids to the cranberry grower. Quite naturally this magazine concurs with that thought and extends thanks to him for his unsolicited effort to help us in our endeavor. . .. . Arthur Griffin of Wareham, Mass., cranberry grower will apparently put in his time off from cranberry growing and his work in cranberry growing and his work a Wareham bank, in playing golf this summer. He has just joined a Marion golf club. The members of the New Eng- land Cranberry Sales Company certainly enjoyed those talks by the visiting Wisconsin growers, Charles L. Lewis and Albert Hed- lar. They, too, had a good time shaking hands with old acquaint- ances as it was not their first visit East. Guy Nash o Wisconsin Rapids was also with Morrissonifor the party, including wives, but dide not speak, and this magazine, al- though never having met him pre- viously, has enjoyed correspond- ence with him, and is pleased to learn that he has recovered suffi- J. FOXCROFT CARLETON ciently from his very severe illness of the past winter to make the trip . The party visited New Jersey before coming to Massachusetts. . . The next time Russell Makepeace visits a Cape cranberry club he will be careful of his hat. At te mof the unit, when it was time to go, he to hi accused others of stealing" his hat. But after examining the only hat left, with extreme care he found that the badly dented object was really his and hadn't been stolen, but only very thoroughly sat upon by someone. Jeremiah Murphy of Wareham, |VIcCormM ick Insecticides for CONTROL OF CRANBERRY INSECTS (Red A PyrethrumPyrethrum. Powder) The finest-ground Pyrethrum Powder on the market. It gives more effective penetration of heavy vines under which insects frequently gather. Has more killing particles per pound, insuring greater efficiency. Kills quicker because it reaches more vital parts of the insect's body. E1 MC;CORMICK'S DERRIS AND CUBE POWDERS Either 4%5 or 5% rotenone. Compare the texture of these powders with any other brand and note the particularly fine grind of McCormick's. MC CORMICK'S PYRETHROL 20 IN ALCOHOL A uniform, standardized pyrethrum concentrate, with a guaranteed minimum content of 2.0 grams of pyrethriner, perW. 100 cc-equivalent to 2.4% pyrethrins. MCCORMICK C COMPANY, INC. Baltimore, Md. Standardized Liquid and Dust Pyethrum and Derris Insecticides IMass., is putting in another little piece of swamp near his bog at Crooked river, Wareham . Agent Bertram Tomlinson of Barnstable County says that interest in beach plum culture continues to grow r rapidly. During a recent grow week he received more inquiries regarding the cultivation of this, than for any other crop or farm enterprise. e esti es conserva genterprise. He estimates conservatively that at least 50 persons have actually made a start in cultivating th beach plum. . . Walter E. R. Nye of Sagamore has received a postcard from a round- the-world cranberry grower travelames Freeman of Sandwich. Mr. Freeman writes from Agra, India, "A long way from Cape Cod but saw some cans of Ocean Spray in a store here. Having a fine trip, weather mild, ocean like a mill pond since leaving New York". Twelve DERRIS RO"TENONE Derris resins and rotenone resins in their pure state are impregnated into this paste, therefore all the rotenone and other toxic elements are released to give a better kill. EFFECTIVELY CONTROLS: Fruit Worms -Spittle Insects -Fire Worms -Span Worms -y ors -Leaf Hoppers -Young Armyms and Adult Gypsy Moth Caterpillars, etc. A properly balanced semi-liquid paste containing rotenone, derris resins, fumigant, non-alkaline vegetable oil spreader and wetting agents, ready for instant use. Mixes with hard or soft water. Saves time, labor, and money. Costs less than derris powder and soap, and is stronger and better than hand-mixed paste. "High Power" ladle machine smooths out all derris powder lumps, and gives finer particle division of the toxic elements. Better distribution and coverage on foliage of these toxic, miniature particles, of derris extractives, results in better kill of insects. 12 years of research as Manufacturers of DERRIS-ROTENONECONCENTRATES have proven to us, that DERRIS requires the RIGHT PRESERVATIVES, TO hold the killing power to the Highest Point, and the right ACTIVATORS to make it do its best work. We use the CORRECT PRESERVATIVES and ACTIVATORS, therefore our PRODUCT can do BETTER WORK, as its TOXIC STRENGTH is UNIFORM and ALWAYS the same. When sprayings are correctly timed as instructed on 1938 insect control chart and solution applied thoroughly to cranberry vines, this insecticide will control fruit worm 90 to 95 %. Also many other insects. Remarkable Repellent-Repells certain insects from 5 to 15 days Directions for using for fruit worm control-Use good power sprayer with 'minimum 200-lb. pressure. Follow instructions for timing on your 1938 chart; 5 lbs. Paste to each 100 gallons of water for heavy infestation; 3 lbs. Paste to each 100 gallons of water for light infestation; 300 to 400 gallons of water per acre. Apply when vines are dry and wind velocity is low. ORDER FROM Your Jobber-Write us for further information H. B. Beattie, Harwichport, Mass. -Eastern States Sales Manager for $B NIDE CHEMICAL CO., Inc., Utica, N. Y. i MESSINGER I HAND DUSTER DUST MIXERS ELECTRIC CARPENTER -DUSTERS CORN SHELLERS -THRESHERS 2 Models Woodworking Machine 8 Sizes 80 Models 3 Sizes 4 Sizes MESSINGER MANUFACTURING COMPANY, TATAMY, PA. ESTABLISHED 1857 Grower Believs labels. He believes the buyer should awakening with a vision of turkeyGrower. Believes be educated to know an Early and cranberry sauce, and the words \ *•*e Ic IJdIh Black from a Howe, the two Stand-"Early Blacks" appear in disard Cape Cod varieties. tinctive type. Mr. Wheeler shipsBe Better Labelled Believing that Early Blacks under the general brand of "Har- Ce Better aLabeled make the best sauce he writes that vest Queen". he feels, "If the Early Blacks were This name, which certainly has Wm. R. Wheeler, Cape Cod more widely advertised they could a flavor of Cape Cod is taken from Grower, Labels Blacks meet better demand on the early the name of a ship which his "Piccaninnies" and Ships market and clear the way for the grandfather sailed. Under Name of "Harvest later Howes. Since Early Blacks The story of this wreck of the Queen" -Took N a m e and Howes are the choice of the Harvest Queen as told in the Bosfrom Lost Barque of majority of the Massachusetts ton Advertiser of March 20, 1861 Grandfather. growers why not center on these makes an interesting story. It fol brands? Pears have their Bartletts, lows: The label on the package! It is apples their Baldwins, cranberries "Barque Harvest Queen, Captain becoming of increasing importance ? James R. Wheeler, from Buenos these days, and one grower writes In carrying out this plan, this Ayres via New York, with a cargo that he has found that the general grower, William R. Wheeler of of wool for Boston was discovered public know little about the dif-Harwichport and Boston, has a this morning (Tuesday) by Captain ferent kinds of cranberries and so "Piccaninnies" brand for his Early Tilden, wreckmaster, riding in the has been marking his with special Blacks, showing three piccaninnies surf between Third and Fourth Cliffs at Scituate, and in such a situation that at low water she would be ashore. Captain Wheeler, Mate and Second Mate and one I N SUlU R E 11passenger were saved through the exertions of people from the shore, in an almost exhausted condition,IYour Cranberrvy rop || but six of the crew in attemptingYour erry Iran to land, were drowned by the cap- with sizing of their boat. "The wind was blowing a terrific gale and with a thick snow storm. I v T' r T t T >ror Y T X7 1 At low water the Barque struck very heavily and drove up at the south end of the Fourth Cliff. At sunset she had dragged well The Best Insurance Available ashore, on a small sandy beach, no rocks near her, she lay well broad- ForEngineering Advice on side on, heading to the southward For Engineering Advice on and her spars were standing. At Light-Heat-Power low water she will be high and dry and it is thought she will receive Call no further damage from the storm. An interesting feature of what PLYMOUTH COUNTY ELECTRIC COMPANY caused the wreck was later ex- WAREHAM OR PLYMOUTH -MASSACHUSETTS plained by Captain Wheeler who was quoted as saying: "At 11 p. _______________________________________________________ m., Monday it shut in with heavy Fourteen IT IS NEVER TOO EARLY TO THINK OF FERTILIZER FOR CRANBERRIES ALWAYS is the right time to think of |A. A. CRANBERRY FERTILIZER 5=6=4 YOUR NEIGHBORS USE IT MANUFACTURED BY THE AMERICAN AGRICULTURAL CHEMICAL COMPANY, NORTH WEYMOUTH, MASS. NE snow storm. At 2 a. m., Tues- day, made a large light right ahead which I took to be Boston light. Hauled to get the light to beam, WNW. Soon found water shoalingwith hard bottom. Lost sight of with hard bottom. Lost sight of light, took in all sail and let go both anchors in four fathams. both anchors in four fathams. Found it impossible to keep from "1~ ~ going ashore and prepared to leave prepare t with the boats. with the saysboats. on inqui ater, he says, that on inqu ashore, he found the light by which he had steered to be a large fire built on shore by watchmen. So. Mr. Wheeler calls his cran- berries, Harvest Queen of the * ________his Communication Editor's Note-The following communi- cation is from A. T. Morrison, who organized, and is president of the Coos Cranberry Cooperative of Oregon. That he is a firm believer in cooperation is attested to by the letter which he addressed to his members and to some others. Bandon, Oregon To all members of Coos Cranberry Cooperative and others: The year 1937 has come and gone. We are looking forward to 1938 and no doubt speculating as to what cranberry growers will do this year. The past year made history for cranberry growers as to amount o berries produced. The best figures available at present is that the crop was not less than 775,000 bbls., the largest on record. One does not have to think twice to know that the only thing that •. saved the industry was organized saved the industry was organized cooperation on the part of approxi- mately 75% of the cranberry mately 75% of the cranberry growers. ~~~~~ ~~." fa^^vv Every membprice. member of every cran- ** berry cooperative marketing or- ganization can get a lot of satis- faction out of the fact that he was a factor in preventing financial disaster to the industry in 1937. Every cooperative grower not only saved himself, but helped save C's.'neighbor on the outside of the organizations, as well. Personally I am not begging anyone to get on the inside of his local cooperative marketing or- ganization, but as for me I do not want my neighbor to carry my part of responsibility or any partof my load in the industry, that's my privilege and duty. So again I say to you as I did in 1933, which was a large crop year, only for cooperative market- ing, it is not likely that we would have had the price of harvesting and boxes for our fruit. We of the Pacific northwest produce a very small part of the total crop of berries; however we owe a debt of gratitude at least, t the larger n off to organizationsn Massachusetts, New Jersey and Wisconsin, who took about 25% of Hauck Kerosene Flame Gun 2000° F. controlled heat-quickly, easily and economically destroys weeds .(seeds and all). Keeps irrigation ditches free from weeds and other objectionable growth, Inex pensive-Safe-Easy to use. Save labor, time and money. 10 day Free Trial. Write for Free booklet and special introductory _ price. Deliveries from New Deliveries from New York, Chicago or San Francisco. HAUCK MFG. CO. 12 Tenth St., Brooklyn, N. Y. CranberryWe HaveBogs Large of Listingsand Small FOR SALE A G LD.A. Ag C HANEY IWILDA Decas Block Wareham, Massachusetts the total crop of berries and either put them in cans or freezers to keep from demoralizing the fresh fruit market. Cranberry Canners, Inc., says that if this had not been done, cranberries would have been $3 a barrel, and that many berries would have never gone to market. Berries cannot be harvested and marketed for 75 cents a box. This cannery is a growers' cooperative concern, and is putting on a huge advertising campaign, by radio, newspapers and magazines to get the public to use up the three quarters of a million Fifteen Cooperative Buying members of 1111~ for Mass. Growers from Page 1) bates unless the purchasers are a co-operative organization. The committee decided that it would be unwise to establish a separate corporation to do the purchasing but rather they should seek the aid of some existing co-operative. Cranberry Canners, Inc., offered their facilities for this purpose. They were gladly accepted. The organization will do business as the "Cooperative Purchasing Department" and under the name of Cranberry Canners Inc. Cranberry growers wishing to purchase directly through this department and share in the rebate must of necessity take out a membership in Cranberry Can- Inc.~ners, with All affiliated New England Cranberry Sales Company are eligible automatically; as well as those already under contract General information may be had from Canners' offices or from the members of the com mittee. The true desire of the Acommittee is to "service" cran- EL~W^sea b^ n aNVh~ ll~A~ ban UlllJk -(Continued .I.Js, 1 AO.. aLCCet iS lepOSIts -it enters into human relationships that make it unique in business life. TT assumes toward its depositors an obliga- tion to safeguard the funds placed in its keeping, with all humanly possible diligence. It assumes toward its community the obligation to employ those funds, through good business loans and advances for sound public financial requirements, to serve the vital needs and broadest welfare of the community. It assumes toward its stockholders the obligation to pro- tect their capital and earn a fair return. Sound, honest management offers the only way to meet these three obligations. There are no substitutes for them in banking laws or financial practices. L U,~~.B~ I-f RT |The Na1tio'nal Bank oT WAareham Waroham, Mass. E•'~~ .........„i ma aJiii iiii ~ .. _individually. CRANBtsR~RYF BOG CEAN SPRA — SPO NSOR NER /S r^^ A r BR OADCAST a^-le F on^r S^01^ For S0 0e 1,000 ft. of portable railroad, dump and plat- form bodies. ISLAND) FARM SOUTH CARV1ER MASS. ToL 32 boxes that were put in cans, in orer t cr, all pwery for thi year's crop, all power to them. As to our selling arrangements As to our selling arrangements the past year, Mr. E. R. Ivie ad- the year, Mr. E. R. Ivie ad- visedus right every move we made. usright everydc movehad made. Triway Produce Co. had a place for the berries, took the whole crop. They had to sell some to some berries at 25 los. cents loss per box, to move them, but I hope that they came out more&than evaen on the We had the best selling set up that was possible, results prove that. Faithfully yours, A. T. MORRISON President Coos Cranberry Cooperative Sixteen berry growers with supplies, as completely as possible. There are to be small inventories carried at the various warehouses South Hanson, Onset, North Harwich and Dennis. Other warehouse facilities will be provided for as the need arises. The policies and future development are in the hands of this growers' committee. They will welcome any suggestion or criticism, whatever, t o aid in establishing a permanent purchas ranzan fr h ranrr ing organzaton for the cranberry industry T^ committee serving with Mr. The committee with Mr. Urann are: Herbert E. Dustin, Elnathan E. Eldredge, Homer L. E a E. Eldredge, Hmer Gibbs, Russell Makepeace, and Bertram F Rvder erram . y er. Cod Cranberry Growers' Associa ion are tberry any m chosen inute tion are to be chosen any minute. Extensive Experience in Extense ELECTRICAL WORK AtA Screenhouses, Bogs and Pumps Means Satisfaction ALFRED PAPPI WAREHAM, MASS. Tel. 626 "The Voice of New England", will be a new news commentato: broadcast, sponsored by the Ocean Spray company, starting May 2. The purpose will be of course to stimulate the sale of Ocean Spray cranberry sauce and cranberry cocktail. The commentator is to be John Stanley, a real New Englander and a descendant of Gov. John Win- .nrlnQ+-r throp. Each broadcast will be con- cerned only with New England news, or outside news as it affects 1^ adproe. New England lives and purposes. This new and interesting feature will be heard every evening be- ginning at 6:30 p. m., lasting for a 15 minute period, except Saturday. The stations from which it will be broadcast are WNAC, Boston; WLLH, Lowell, WNBH, New Bed- ford; WSAR, Fall River; WMAS, Springfield, and WTAG, Worcester. This is part of a program to still further extend the use of cranberries. Saving By Cooperating Apart from the fundamental principles upon which the growers' cooperative selling organizations are based and which make the support of these organizations a duty for the grower who appreciates what they stand for, there are many ways in which they serve his profit and convenience through opportunities unattainable by less experienced or important agencies. For the term of twenty years that the New England Cranberry Sales Company and the American Cranberry Exchange have been operating since their reorganization as a strictly non-profit membership association, the members have received in cash refunds from the total 7% sales assessments the amount of $151,854.35, and have to their credit in an Operating Fund-(used in place of capital)-the amount of $177,176.03, which is invested in the assets of their Company. In a period of twenty years, the savings of the members of the New England Cranberry Sales Company out of the usual 7 % reserved for selling expense show a total of $328,030.38, or over $16,000.00 per season. In a number of seasons the selling expense amounted to but slightly over 6 % of the total F. O. B. sales, and for the season of 1936 amounted to 53/4 o. NEW ENGLAND CRANBERRY SALES COMPANY 9 STATION STREET, MIDDLEBORO, MASS. HERE'S WHAT RETAILERS ARE SAYING ABOUT SPRING AND SUMMER SALES OF Ocean Spray Cranberry Sauce and Cranberry Juice Cocktail , , The following excerpts are taken from comments made by retailers during a survey made among New England stores this spring. Names of all retailers will be gladly furnished on request. Arlington "Ocean Spray sales increasing all the time. Moving much better this year. Washington St. Boston-"Am selling about 2 cs. Sauce each week." Burlington, Vt.-"Sales this year are keeping up better than usual." Jamaica Plain-"Will be glad to devote an entire window to Ocean Spray in May if manufacturer will make display." Cambridge- "Has had several customers buy Cranberry Sauce with fish. Say they heard announcements on radio suggesting it." Mattapan- "You will be interested to know I ran a special sale on Ocean Spray Cranberry Sauce last week and sold 38 cases!" Compare these statements with what these same retailers would have said about selling Cranberry Sauce in spring and summer 10 years ago! The all-year demand for Cranberry Sauce and Cranberry Juice Cocktail is steadily growing, and will be stimulated still further this year by the extensive advertising campaign being put over by your company. All-year sales are important, especially in years such as this when it is necessary to move a crop much larger than the regular fall trade will take. And selling Cranberry Sauce in spring and summer prepares the way for selling fresh cranberries in the fall. Let's join together to boost this spring and summer demand by talking Ocean Spray Cranberry Sauce and Cranberry Juice Cocktail to Cape Cod visitors this summer. CRANBERRY CANNERS, Inc. The growers' cooperative canning company South Hanson and Onset Massachusetts New Egypt, New Jersey Cranberries -The National Cranberry Magazine -link page Cranberries -The National Cranberry Magazine -link page PREVIOUS................Cranberries -The National Cranberry Magazine April, 1938 NEXT....................Cranberries -The National Cranberry Magazine June, 1938 GO TO INDEX |
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