Cranberries - The National Cranberry Magazine, 1938-10

              REPRESENTING A$5,000 000, AYEAR INDUSTRY$


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The September Hurricane left this wreckage.upon.a.Cape.Cod

Cranberry Bog

October,..........ents


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INSI e~ags 

The September Hurricane left this wreckage upon a Cape Cod
Cranberry Bog



INVITATION TO CRANBERRY GROWERS 

If you are satisfied with your present marketing organization do not pay any 
attention to this. 

If you are not satisfied ask any grower who has used BEATON'S Service. 
We do not claim perfection. We do claim service which is not surpassed 
and has not been surpassed by any other marketing agency. 

BEATON'S DISTRIBUTING AGENCY


WAREHAM, MASSACHUSETTS
Nation-wide Distributors of Cape Cod Cranberries exclusively


John J. Beaton M. C. Beaton C. T. Beaton 

I§.E Harvest Time 
*l l g |lIs At An End 

*5 Sand The Bai~~~~ Bailey

Barrows—Rakes, Pump 

*WE HAVE PRACTICALLY 

.Sand Barrows.Rakes, The Bailey Pump 
. Buy Bailey and Buy The Best 

WE

*I H. R. BAILEY COMPANY 
* SOUTH CARVER, MASS. Tel. Carver 28-2 Established Since 1895 
LSend For New Catalog 

Um 


PLICY-

We are strictly CANNERS of CRAN


BERRY SAUCE and other PRODUCTS. 

Under no circumstances have we ever 

nor will we, sell any Fresh Cranberries 

in the market regardless of conditions. 

Every Cranberry we purchase is manu


factured into SAUCE and JUICE. 

If you would not serve your CRAN


BERRIES to your own family, we are 

not interested as we only purchase 

sound fruit, machine cleaned, free of 

rots and black spots, with boxes re


turned. 

Let us know what you have to offer. 

MINOT -


FOOD PACKERS INC. 

HAMMONTON, N. J. 


We Have Served Wisconsin Cranberry Growers
Through Another Growing Year, and Hope to Do
So For Many Years to Come-


We are wholesale and carload buyers for boxes, creosoted lumber, 
cement, hardware, thermometers, cranberry mills, fertilizer, lime 
iron sulphate, insecticides, roofing, belting, electrical equipment, 
tractors, sprayers, paint, rake teeth, weed killers, doors, windows 
and similar items. 

Wisconsin Cranberry Sales Company 

WISCONSIN RAPIDS, WISCONSIN 

Screenhouse Costs 

May Be 

REDUCED 

with 

BETTER LIG H1T MakeYour wRain! 

Prevent The Usual Summer Drought, 

even in the hottest and dryest weath


er. If you have a WHITESHOWER 
Automatic Irrigation System your

Properly engineered illumination will speed up vines won't "burn" up, nor your blue-

production through your screenhouse and improve burry plants suffer. Nothing to do 
of product. rain of Don't losing

the quality your havethousands anytime.dollars in "pinheadsrisk 

A 50 Foot Portable Irrigation Line 

Consult Costs Only $18. As easy to install 
as laying a tile drain. Write today 
for information. 

Illuminating Engineering Division 

Invaluable Also For Frost Protection,

PLYMOUTH COUNTY ELECTRIC CO. Especially On Dry Bogs. 
WAREHAM OR PLYMOUTH -MASSACHUSETTS WHITESHOWERS, INC. 
6490 DUBOIS ST., DETROIT, MICH. 


FRESH FROM THE FIELDS 


Mass Crop The prospect for 
May Drop the Massachusetts' 
To 260,000 cranberry crop itit

crop, 
is believed at the 

present writing from information 

received from reliable sources, is 
certainly not more than 275,000 
barrels and possibly as low as 
260,000 barrels. The New England 
crop reporting service, in a news 
release dated October 12, has re-
duced its estimate from 370,000 
barrels as of September 1 to 300,-
000 barrels. This certainly means 
a very small crop for Massachu-
setts, which last year harvested 
the record crop of 565,000 barrels. 
The ten-year average, from 1927-
1936, has been for 389,000 barrels. 
Picking is now well over. 

Price Is As a consequence

Advancing of the extreme 

shortage of ber-
ries, the price has now advanced 
from the opening price of $2.15 a 
box, or $8.60 a as to 

barrel, $2.60 

and $2.65 a box, or $10.40 and 
$10.60 a barrel. At this price 
there is a good demand. Exact 
rail shipments to date are still 
uncertain because of the confused 
state of affairs due to the tidai 
wave and hurricane which struck 
the Cape on Sept. 21. There has 

been no rail service south of 
Wareham since that time, so prob-
ably a considerable quantity of 
berries has been trucked off CapeCod proper, many of which would 
have normally gone by rail and 
record of which would have been 
kept. However, it is very prob-
able that the number of barrels 
which have been sent to market is 
substantially that of last year at 
the corresponding date, which is 
something more than 400 cars. 
There is a tendency on the part of 
many growers to hold back ship-
ment this fall in anticipation of 
still higher prices. 

No Great The hurricane

Hurricane and tidal wae

Hurricane and tidal wave 
Losses on Cape which struck 
most severely 
in the cranberry section around 

Wareham and Buzzards Bay, did 
not do any material damage to 
the crop as a whole. thatThis a does

few

not mean, however, that a few 
individual growers did not lose 
heavily. Some bogs were under

salt water for several days, and 
there was damage to dams 
and ditches were filled in. 
Also the vines in some instances 
may have been permanently dam-
aged by the ocean water. Some 
berries were covered by a white 
salt deposit. 

Little Frost Although Massa-
tebarrels. 
Damage chusetts growers 

were troubled by 
several frost warnings in the lat-
ter part of the season, and there 
was some frost damage, the frost 

losses in Massachusetts have not 

been at all severe ths fall. The 

fruit worm damage has been 
heavier than it was last year,
but still not serious as a whole 
except to a few bogs.

P a the 

Our New Jersey T h e N e w 
Correspondent Jersey cran 
Writes berry district 

was not seri-
ously affected by wind but we did 
have nine inches of rain in three 
days of that week. Cranberries 

have been under water so often 
this year that we will not be surprised 
if they develop periscopes 
for a regular submarine life. We 
knew that submerging once with 
rain water was not particularlyserious on well developed berries 
but this is the first year we have 
had them submerged time after 
time. The bogs that were not sub-
merged during blooming time have 
come through surprisingly well. 

The crop is not going to be as 
large as the August estimate but 
at this time we haveveno figures 
that will indicate how much small-
er it will be.

The last rains have washed out 
many d-ms and it looks as thoughl 

growers are going to have plenty

of work this fall putting in new 
gates and rebuilding dams. 
We cannot tell yet how much the 
repeated flooding has damaged the 

ByC.J.H. 

vines in a way to prevent crop production 
next year. We hope this 

is not serious. 

Wisconsin Flood The Wis-

Daage Not cosin crop, 
Heavy As Feared which was 

reported to 
have been possibly cut in half by 
the floods there about Sept. 12, is 
now figured to have been damaged 
not more than a loss of a few 
thousand barrels. The crop is 
figured, according to our latest 
information, at 60,000 to 65,000 

Some Growers One or two of 
Suffered Loss the small grow


ers suff e r ed 
some loss in the floods but this 
made little impression on the total 

harvest. There were quite a lot 
of berries that were under water 
for some time but this did not 
seem to hurt them any, as the 

seem to hurt them$8ny,

water was quite cold and it was 
fresh rain water. Then too, the 
fresh n woers are used to 

having water on the berries as a 
good many of the Wisconsin berries 
are raked on water. The 
Wisconsin berries as a rule are of 
good color, and growers there expect 
to have a good season. 

Summary For the country as 
a whole it would 
appear the crop would total from 
260,000 to 275,000 barrels for 
Massachusetts; probably around 
60,000 or less for New Jersey, and 

65,000 to 75,0 forN Wisconsan 
with something like 25,000 for 
Oregon and Washington That 
Ore and Washington. That 
mares atotal of from 410 00o 

s to 0 barel cGord


aTh 
ing to our estimate. eenment 
crop reporting service sets 
the total figure higher, at 461,000

barrels. The country total last 
year, the largest on record, as we 

all know, was 877,300 barrels as 

comp red to the ten-year average 
of 562,900 barrels. This would 
make the smallest crop probably 
since 1921. 

Three 


Western Cranberry Growers Getting 
Good Results from Overhead Irrigation 

By ETHEL M. KRANICK 

"Western Oregon Becomes Irri-extent that no rules can be set 
gation-Minded", so reads the head down as to the type of equipment 
line in a recent issue of the Ore-needed. Any method that will de-
gon Farmer. Not only is artificial liver a given amount of water to 
irrigation in the form of overhead sprinkler heads will be satisfactory. 
sprinkling being used for farm The amount of water needed de-
crops in general, but for the more pends entirely upon the individual 
specialized crops such as cran-marsh. 

berries. Why irrigate cranberries On the L. M. Kranick marsh a 
when they grow in swamps or very definite improvement in the 
marshes where there is plenty of marsh has taken place since the 
water? Where a marsh is built per-beginning of overhead sprinkling. 
fectly level and has ample supply Mr. Kranick has 3,000 feet of pipe 
of water for flooding and irriga-which carries water to four acres. 
tion, perhaps there is no reason to He uses four sprinklers at one 
give them artificial irrigation. time but has 28 take-offs where he 
However all marshes are not scien-transfers the sprinkler heads as 
tifically perfect and in the marshes needed. Three-quarters inch of 
built on deep peat, settling may oc-water is delivered to each se-
cur so that some of the marsh has tion every ten days This season 
slightly higher elevation than other only one inch of rain has fallen 
parts or a marsh may be built on since May 1, which makes a very 
shallow peat where there is a layer dry season. The overhead irriga-

of hard pan and water cannot pen-tion has saved the marsh from 
etrate evenly to all sections. In drought 
such cases overhead irrigation will 
give an even supply of water re The latest system has been in-

stalled by Sumner Fish. He has

gardless of marsh conditions. t h e 

40 take-offs and runs 15 at one 

About six years ago experimen-time. His sprinklers throw 10 gal-
tal work in overhead irrigation Ions per minute at 35 pounds pres-
was begun in southern Oregon and, sure over an area of 100 feet in 
on old plantings was found to pro- diameter. But like every other 
duce larger berries with better grower it will be necessary for Mr. 
keeping quality. Soon growers Fish to experiment to determine 
were trying it out on new plant-the amount of water best suited for 

ings with very satisfactory results. his own marsh. Eldon Langlois has 

. -IIT.-Jwill

nine sprinkler headsrunning at one

It is impossible to set down any nne sp ner e ru g at oe 

time and sprinkles every other day

rules for overhead sprinkling fo ev other 

each marsh presents an individual 
but has decided to sprinkle less 
problem. In Coos County one grow-often as he believes that too much 

er uses a six horse power gas en-retards the growth of te

berries.

gine to pump water from a ditch eres 
which in turn is fed from natural After all the only conclusion one 
springs, another grower uses an can draw at the present time is 
electric pump to take water from that overhead sprinkling is giving 
a well, still another pumps from a good results in larger berries and 
nearby creek to ditches and the bigger crops but that each marsh 
water is carried to a pump where is a problem in itself and that each 
it is again pumped to the sprink-grower must experiment to deter-
ler heads by an old automobile en-mine the correct amount of water 
gine and a centrifugal pump. The needed, especially if he is using 
number of sprinkler heads and even sub-irrigation with the overhead. 
the number of times of sprinkling There seems a tendency to use 
and the amount of water delivered more water than is necessary rath-
to the sprinklers varies to such an er than too small amounts. 

Four 

Notes from 
Cranberry Canners, 

Inc. 

RECORD SALES 

Cranberry Canners Inc report 
an all-time sales record for September 
with an increase of 140 
ove September 1937 

OCEAN SPRAY ADVERTISING 
BREAKS OCTOBER 10 

This year Ocean Spray is putting 
over an extensive advertising 
campaign on its canned cranberry 
sauce, using McCall's Magazine, 
Ladies' Home Journal, Pictorial 
Review, Good Housekeeping, THIS 
WEEK newspaper supplement, 

participation in several radio programs, 
and 100 newspapers 
throughout the country. 
The campaign stresses the ad


vantages of a cranberry s uce 
packed by cranberry growers, and 
suggests the advantages and uses 
of a canned cranberry sauce to 
those people who do not or cannot 

serve fresh cranberries. 
The Harry M. Frost Company 
of Boston is the advertising agency

for the account.

fo account. 

1937 SURPLUS 

The 1937 berries carried over in 
feezers by Cranberry Canners, 
Inc., are now being drawn out and 
canned.

For the information of growers

o e informtin f growers 
wh e berres in rezers 
be remembered there were 
two pools: the first pool, made up 
of berries originally intended for 
canning stock, and the second 
"emergency pool", made up of berries 
which could not be sold fresh. 

These berries will be paid for in 
the order turned in; that is, payments 
on first pool berries will be 
made first, and then payments on 
second berries. 

ONSET CANNING PLANT 

ISOLATED BY HURRICANE 

The advantage of maintaining 
three canning plants proved itself 
to members of Cranberry Canners 
when the Onset plant became isolated 
due to a washout of railroad 

(Continued on Page 8) 


Indians Adopt Her in Clan


F stiva.l s~..............


CranberryHarvesitl~ e a 

...... ........ ....... ;:::::::::::::::::::i::ii~:


.... iltiili ....... jiiji i:~: ii


iiS: ~ iii 1 

~~iide~~~~~iai~~~i~~j~~iii~~~j~~a~~c~~tijli~~~~~it~~ijii........


~ ~ iiii 

i iiiikiiiiii 

distance from salt watrber's

Thsiderablove

But itWareham,was in

washlittered by th wreck-

cranberry marsh. 
bog.rve teaet Winnebago Indians who work on the Bennett marsh in har-from 
Sepinthe c berry section, btogs .. iiiisiicon-

another view of the same bog Warrens, Wisconsin, whose father operates aham 

and other debris on the bog. This r as a member of the Thunderbolt clan.press. 

Our cover photograph shows This attractive girl in the Indian robes is really Jean Bennett, 18, 

rtEnglCranberry ToattheldWinnebago Hardvst Festivalon

caused 
mendItwaous 
more 
the 
damage 
tidal 
Newthan 
of wavetheofthehit 
hurri-chwind scon Indians who work Bethe marshnnett in harandotheir 
deaber a mbember of the Thunderbolt clan.vaton

boasthewbher 
siderable distat another ther. F

on ne page 
damagOur photograph industryJeanshows the This attractive CranberryIndcranGrowersroberrs Hold


cover girl in Their

age of all kinds. . Wisconsin is really Bennett, 18, 

view the bog, Wisconsin, father operatestivalcranberry 
anotherwas the whLincoln harvest ball at the Holly -Franklinia


° of same Cranotherryof Warrens, whose a marsh.was 

vest time,Saturdainceshe is Ahoo-cho-and Sunday, Bluebird, they

singa,Fridayor 

tha t thanof aWestfew

bodamaged, so moreBor sari N 

* . a'-^4-The Third Annual Wisconsin 
~~O~~fcranberry lost prd IUSery ....
Cape the Tw Gomenyas

as a whole was not too severe. .. . . . . \..\ 

sin, Fridaylo.Saturdaya and Sunday,

plant cranberry Field the ei, and Pine Barves t

House, choosing Festival

cudodagtntwnThirdeof your 
salt coronation of the Cranberry Write for catalogue

magazine was flooded by 

water to a of six feet, Saturday

indusafternoon 
we have been a weednot tooses there was Blueberry Plants 

depth crandbQueenOn 

waspicking severe therole e on the fesS J. WHITE, Inc. 

heavilly in the storm in one way or On Friday evening

theer, of held Wisconsin Wisaon- bog,

out owev property many at Rapid cts, Whites N. J. 

water to a depth of six feet, and On .Queen..Saturday afternoon 
flood. parade, balloon ascension, featur-
Five 


_ _ _ _ _ _ _ _ _ _._-ing a double parachute jump; in 
the evening, vaudeville acts, shows, 
A New and Better Pump and rides, the program for that 

day winding up with fireworks. 

The Lawrence Irrigation and Drainage Pump On Sunday there was the feshas 
been specially designed to meet the demands tival street parade, more acts, 
of cranberry growers for a pump that will deliver manuvers by the State Champion-
maximum capacity with the minimum of power. ship Rhinelander Legion Drum and 
Bugle Corps, the State Women's 
ALE~~~~~ a ~for 'Championship Phillips Drum and 
Bugle Corps, and the Wisconsin 
A ig EooygetsofiskiRapids Legion Drum and Bugle 

Corps. There was another balloon 
R ascension and the awarding of 
W prizes. Fireworks again closed 

the festival. 

R I This annual festival has proven 
very successful and has gained 
E much publicity for the cranberry 
industry. The first year, two 

;:--·iiil Queens" 
T delivered a box of cranberries to 
the curntcons pPresident year a box 

pumpsN. I-:-i:-i~Ti.-iS-!it·-::-l~-i"Cranberry personally 

sreduce Wilson, last 
was delivered to the Governor of 
0 Texas by the "Cranberry Queen' 

This year Governor Philip F. 
NR FLaFollette of Wisconsin sent 
greetings to the Wisconsin Cran


~~~~~~~B ~~and berry Growers' association saying 
in part: 

ExceptionallyO:i:i·"Much Hig. credit is due the cranberry 
growers of this state for 
their part in developing a nation-
R ally-important industry through a 
proper utilization of land which 
long has remained unproductive. 
oIP t"The Wisconsin cranberry industry 
is being developed by men and 
........ N Agwomenknow the hardships of

who 
A and are not afraid to

pioneering 
M face them. Cranberry growing 
G looms as a very promising branch 
P P... ]E ..... of Wisconsin agriculture. Young 
and increasing in importance, the 
Wisconsin cranberry industry has 
possibilities for becoming the 
Exceptionally IH-iglh Ecolnomy greatest of its kind in the nation. 
There are many reasons why the

Exhaustive tests conducted at the Massachu-ee a e a w t 

peopleof this state can be proud 

demonstrated that the LAWRENCE Pump, for any o ipre bu oagiven 
duty, requires only a little more than half lly important branch of agricu


of the power required for the same duty by other ture. 
pumps. This saving in power is especially important 
where the pump is to be electric driven, since Mass. Count 
the current consumption is reduced in proportion. Check

Agents to Check 

~~~HAYDEN I Control Measures 
CRANBERRY SEPARATOR MFG. CO. The Massachusetts County 
Agents sent out questionnaires to 
WAREHAM, MASS. cranberry growers October 4 to 

ascertain, if possible, the success 

(Continued on Page 8) 

Six 


Vol. 3 No. 6 

aIS~ ISSUE .*

^6 dt^ OF OCTOBER, 1938 bVC 

PUBLISHED MONTHLY 

at the 
WAREHAM COURIER OFFICE, 
This is to say we hope any WAREHAM, MASSACHUSETTS, U. S.A. 
errors, lack of quality in content 
or in printing in this is-Editor and Publisher 
sue will be forgiven. Our CLARENCE J. HALL 
place of business was inundated 
by the tidal wave and LEMUEL C.HALL 
hurricane which hit New Eng-Associate Editor 
land on September 21. 

NOTICE 

This issue is published un-Subscription $2.00 per year 
der the greatest of difficulty, Advertising rates upon application 
as all our machinery, our 
records, books, etc., were un-CORRESPONDENTS-ADVISORS 
der salt water. New Jersey 

We would appreciate it, al-CHARLES S. BECKWITH
so, if any of our readers who State Cranberry Specialist
learn of any subscriber who Pemberton, N. J.
did not receive this issue
would notify us. A small Wisconsin
portion of our mailing list is VERNON GOLDSWORTHY
totally illegible. Wisconsin Rapids, Wisconsin


Thank you. TWashington-Oregon 

J. D. CROWLEY 
A "FLOOD" YEAR Cranberry Specialist 
Pullman, Wash. 
THIS has been a flood year for most ETHEL M. KRANICK 
cranberry growers. It rained most Bandon, Oregon 
of the summer. There were heavy floods 
in Wisconsin the first part of September, 
and then came the floods in New Jersey, Massachusetts 
and in Massachusetts floods of salt water DR HENRY J FRANKLIN 
on some bogs around Buzzards Bay caused

on some bs a* d B cDirector Mass. State Cranberry Experiment Station

by the tdal wave andB hurricane ofay Sep


tember 21was. ~~~~~East Wareham, Mass.

tember 21. 

The result has been the opposite of BERTRAM TOMLINSON 
a flood of berries such as came last year. Barnstable County Agricultural Agent 
This promises to be one of the shortest Barnstable, Mass. 
crops in many years. 

So, for those growers who have berries, 
this year there should be a very fair New York City Representative 
price, and in fact, as noted on another KENT LIGHTY 
page of this issue, the price is already 
rising. 280 Madison Ave. Tel. Lexington 2-3595 

Seven 


For general use
in the Cranberry industry
White Pine is best
It is grown and manufactured here


Telephone 46-5 Established 1707 

F. H. COLE 
Manufacturer of 

Wooden Boxes and Shooks 

NORTH CARVER MASSACHUSETTS 

Extensive Experience in 
ELECTRICAL WORKComlee line of 

At Screenhouses, Bogs and
Pumps Means Satisfaction 
ALFRED PAPPI
WAREHAM, MASS. Tel. 626 


, ~_--=-

We Have Listings of 

Cranberry Bogs, Large and Small 
FOR SALE 


Geo. A. Cole Agency 
WILDA HANEY 
Decas Block
Wareham, Massachusetts 


\William H.Harriman 

Center St., North Carver, Mass. 
Real Estator 
Specializing in the Purchase and 
Sale of Cranberry Properties 


| 
Notes from 

Cranberry Canners, Inc. 
(Continued from Page 4) 
bridges following the New Eng-


land hurricane. 

This came at the peak of the 
shipping season, and might have 
meant the loss of considerable 

1.—"_________

A-~ 

Eight 

for CRANBERR GROWERS

^for CRANBERRY GROWERS 

We carry first and second grade cranberry boxes 

to meet our requirements

to meet your 

Be Sure and Get Our Prices 
Rock

Rock Manufacturing Co. 

Rock, Mass. 

business. As it was, the load was 
transferred to the South Hanson 
and New Jersey plants, and not a 

case of business was lost. 

_ 

Mass. Co. Agents to 
Check Control Measures 

(Continued from Page 6) 
of control measures of recom-
mended practices in regard to the 

false blossom and fruit worm. 

The questionnaire included the 
results obtained from pyrethrum 
dusting, pyrethrum soap spray, 

Tel. Middleboro 498 

the number of acres of bog sanded, 
the number of acres "rogued" 
(diseased plants removed); for 
the false blossom control measures. 
For fruit worm control, the 

result of Derris sprays,, thethelate 
holding of water to check this pest, 
and the flooding, beginning about 
Sept. 2, as the fall treatment. 
It is hoped by the Massachu


setts Extension Service that replies 
from Massachusetts growers will 
enable the agents to determine 

which measures of control are 
best. 


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2 Kinds of Canning


Because Cranberry Canners has helped maintain high prices for 
fresh cranberries, growers should not assume that all canning is good. 
Remember there are two kinds of canning: 

Grower canning which is but a means to maintain 
high prices for fresh cranberries. 

Commercial canning which is a business in itself 
and must depend on low prices for fresh 
cranberries. 

Remember that the members of Cranberry Canners, Inc., are 
growers who sell most of their berries fresh. They use canning only 
as a means to maintain good prices for fresh berries, and to provide 
a market for sound berries which cannot be shipped fresh. 

Members of commercial canning companies are not growers, and 
are interested only in profit on canned Cranberry Sauce. 

Every grower who sells berries to a commercial canner or sells 
to an agent who does not have grower interests at heart, is working 
against himself. 

The high prices for fresh berries in 1938 were 
made possible only because of grower-controlled 
canning. 

High prices for 1938 will be maintained only as 
long as growers sit in the driver's seat. 

The cranberry industry is small enough to permit us all to work 
as one family to achieve an end we growers desire: orderly marketing 
of fresh cranberries and $10 a barrel every year. 

If You're Not Sure Where Your Berries Go When They Leave You,
Better Find Out


CRANBERRY CANNERS, INC. 

South Hanson, Mass. Onset, Mass. New Egypt, New Jersey 

The growers' cooperative canning company 


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