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SERVINC A $20,000,000 A YEAR INDUSTRY r~~~~~~j :·:·:~: . . .·..... ~·:·:""" ~~.....xssso .~~~ ~~~~~~~~~i~~~~8#8#85~~~~~ :::::.·~~~.........: ~~~~~~:~ ~~: ,s :s~·r~.. J~,~ ...........~ ~ ~ ~ ~ ~ fi: ~ ~ I:~~ ..........~~ ~~~~~~~';~';'~iiiij~~~~~~i~,, ..~ ..........~ ~ ~ ~ ~ ~ ia5~ias~:Qi~~ji3ii ~ s Ril!..~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~r i. .... _ II~:i ::::5;5:::·~;·:.::: Airbus!!~~; ~ Ss#:sa:~~~is~ 9~l '-X.: ..... : . .... :.:....... Company,....Wisconsin. (Story pae 7 30........... ~~rrWB~~~.... .. . ... -1 9 5 0 :...*Meteorologist..... ........ 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B o S S N,,,,,,.,..,,..,.., LET SPEE-DEE SOLVE YOUR FRESH CRANBERRY FILLING PROBLEMS WITH Attention Increased production- Ouiet Operation-Bog Owners Accurate weights-L Simple operation-Why Not Subscribe Enclosed gear box-' T Roller Bearings-to Easy Cleaning-CRANBERRIES Spouts to fit your container- Spouts for easy bag opening-LOW Magazine Trouble free operation- for your Foreman? LET LOW COST SPEE-DEE HELP YOU-SPEEDEE FILLER It would be a Good • -• 9 Business Investment PAUL L. KARSTROM CO. 1826 W. 74th St. Chicago 36, Ill. TO THE CRANBERRY GROWER- the harvest season is a time of fulfillment, it is the fruition of his year of labor, and generally of many years of previous planning and work. It is an even more glorious time when his berries are sold and the check is in his hands. To help the grower, cooperatively, to produce the largest quantity and highest quality possible, and as a unit of American Cranberry Exchange, to obtain a fair price has ever been our aim. Wisconsin Cranberry Sales Company (A Cooperative) WISCONSIN RAPIDS -WISCONSIN ADAMS & GOULD BRIGGS & STRATTON, Lumber Dealers Vineyard WISCONSIN, Cap CLINTON, | ubrDaes & |CapeVineyarad 1LAWSON, and HERCULES "Everything Under Cover" E I f! East Wareham, Mass. Electric Company ENGINES Expert WorkmanshipTel. Wareham 648 Only Genuine Parts used |—_ Offices: | Engine Driven Generators For Emergency Building Material for Bog, Chatham Portable and All Applications Screenhouse and Home Uses Falmouth Power Mowers Hyannis and Tractors Serviced Vineyard Haven Paints-Hardware AlanPainten Co. .__________________________________________ Established 1922 Tel. 334 HANOVER, MASS. I—r l Hall & Cole i H. R. Bailey Co. AN AD IN Established 1848 Incorporated CRANBERRIES Commission Merchants South Carver Magazine and Jobbers Massachusetts 94 Faneuil Hall Market 102 IS AN ADVERTISER'S BOSTON, MASS. BEST METHOD OF WE ARE TAKING GETTING HIS "NEWS" BEFORE THE INDUSTRY APPLES AND CRANBERRIES ORDERS FOR SPECIALTIES CRANBERRY EQUIPMENT Car Lot Receivers Wareham Savings Bank and The National Bank of Wareham •Falmouth Branch Conveniently located for Cranberry men Welcome Savings Accounts Funds always available for sound loans Loans on Real Estate Safe Deposit Boxes to Rent Complete Baking Service Complete Banking Service PHONE WAREHAM 82 |FALMOUTH 80 Member Federal Deposit Insurance Corp. growth. P. D. B. crystals can be used this fall as late as November hack, poison ivy, and wild bean. ass. Cranberry Mass.Cranbe yDr. Cross also suggests the pulling l US ~ldalNoat_ lStatio n Notes x ~ta~tidn and and Field by J. RICHARD BEATTIE Extension Cranberry Specialist ___ ______________~____ '_________ of woody plants, such as asters, |hardhack, and meadow sweet after harvest. Stod.dard Solvent can be used now as a spot treatment for grasses, sedges and rushes. It stil isn't too late to pull out beggar ticks before they go to seed. We realize that the above practices cost money and that budgets are limited, to put it mildlg. A grower limited, to put it mildly. A grower makes his own decisions, of course, as to the practices he should adopt. We are merely pointing out the proper timing and efectiveness of these recommendations. The Cranberry Festival, held October 7, was a huge success. The writer was particularly impressed by the excellent demonstration of cooperation between the poultry and cranberry industries in their handling of the "super chicken barbecue". More co operation among our various agricultural groups would seem to be in order. This was a real beginning. We hope the good work will be continued. The annual Production and Mar keting Conference will be held November 29-30, at the University of Massachusetts. The problems of our industry are carefully con sidered at this state-wide meeting. Recommendations are prepared. and submitted to the proper auth orities. We hope to have another large delegation of cranberry Frosts Too Frequent The cranberry harvest in Massa- 1Massa chusetts didn't begin generally un- til about September 14. The de- lay in picking was due primarily to lack of color in the berries, plus unfavorable weather conditions. Cape growers experienced a storm of near hurricane strength on Sep- tember 11 and 12. Fortunately, very little damage occurred in the cranberry area. The delayed har- vest, shortage of labor, and frost activity has resulted in a rather hectic season so far, at least. Water supplies are still critically low. We hope that frost activity doesn't continue at its present pace. Eight warnings have been released as of October 9. There was only one warning for the en- tire harvest season in 1949. Sep- tember was an unusually cold ° month, averaging about 2 below normal. A temperature of 16 ° was recorded on one bog Septem- ber 25. Dr. Franklin estimates the frost damage to be about 4% as of October 9. Speaking of frost, the telephone distributors would appreciate knowing when growers have finished picking. It will save the telephone distributors consid- erable time and the Cape Cod Cranberry Growers' Association unnecessary telephone bills. We would appreciate your help in this matter. QualitFruit a little ahead of last year. Let's continue to furnish our marketing . ^ ^ cos t agencies and Mrs. Consumer with high quality fruit. Late Fall Reminders Now for a few reminders on late fall management. They have been given before, but are briefly out- lined again for growers' consider- ation. Dr. Franklin reminds us of the importance of thefall clean- up flood where water is available. This flood rids the bog of much of the harmful trash that accumulates each year. Fairy rings should be treated after harvest. Dr. Berg- man's recommendations for control of this fungous disease are care- fully outlined on your insect and disease chart. Fall fertilization is practiced by many growers. Dr. Chandler suggests a high phos- phorus fertilizer, such as the 1-2-1 ratio. Amounts might vary be- tween 200 to 500 pounds per acre, depending upon the condition of the bog. Dr. Chandler is available to discuss fertilizer requirements with growers. Where a bog can't be flooded for the winter, pruning, raking, and sanding should defi- -postpon nitely be postponed until nexeltrgenextot growers present this year. next spring, according to Dr. Franklin and Joe Kelley. Apparently, this mechanical injury to the vines makes them more subject to win- terkilling. Dr. Cross Suggests- C us tht this is a tells Dr. Cross tells us that this is a KILL WEEDS AT LESS COST WITH AMSCO STODDARD SOLVENT PROVIDENCE, R. I. Hopkins 370 Aliens Avenue....1-1300 PORTLAND, ORE. Broadway BOSTON, MASS. Prospect 60 Foley Street..........6-8100 CHICAGO, ILL. Andover 230 N. Michigan. 3-3050 NEW YORK CITY Murray Hill 155 E. 44th Street..2-6490 P2IL700 Robers A. adciff 2700 Roberts Ave. 5-3540 WIS... Greenf6eld LOS ANGELES, Calif. Madison 555 S. Flower St...... 9-2179 Ft. of S. W. Gibbs St.0579 I Service in 48 States AMERICAN MINERAL SPIRITS ~~~Qualitygood time of year to stake off Whgood time yeare experiencing growers Whilegrowers are experiening an unusually hectic harvest season, there are some brighter sides to se tre arebighr the picture. The quality of the berries appears to be excellent. The trade seems to be pleased with our fruit. Cranberries are moving, even though we would like to see them move faster and at better prices. It is still early in the those areas on bogs where loose- srife, poison ivy, and small bam- bles are now a problem. Growers ran confine their treatments for these particular weeds early next these particular next weeds pring before they make excessive BE A SUBSCRIBER TO I p -'W CRANBERRIES I season for fresh ber- marketing ~~~~~~~marketing season feherCOMPANY ries, and we understand orders are Two Mid-Years of 1850's Finds Growers Troubled With Insects And "The ROf" Rot" These Troubles Temporarily Discouraged Some, as They Sought Possible Remedies-"eashore" Bogs of Josiah Freeman and Braley Jenkins. (This is the 13th installment of the History of the Cranberry Industry) ^~~~~by ~~and CLARENCE J. HALL The "experiments in developing recognized bog practices," as re- ferred to by Mr. Eastwood in the last installment, were working out rather well in the latter half of the 1850's. There were, naturally, how- ever, developments which did not please the growers. These were in particular, insects and rot. The very earliest of cultivators paid little, or no regard to bugs, and it has been said there were few to seriously ravage cranberry vines until man began to make bogs-to take the vines out of their low, natural environments. Mr. Eastwood mentioned but two insects, compared to the many now known. Referring again to the invaluable 1883 paper of O. M. Holmes, Mr. Holmes said; "Insects first made their appearance in the shape of the 'vine worm' in 1856. Up to this date (the growers) never had a berry rot on the vines. The vines were perfectly healthy, and it was a great satisfaction to gather the crop in such good, sound con- dition . . . in the year 1858 the berry rot on the vines commenced, at an alarming extent, which caused the growers to be somewhat despondent as to the success of the business." Insects, had, however, been noticed and caused concern to som,3 growers much earlier as has been mentioned in previous chapters. Captain Ze- bina H. Small noted that "about 1.854-55" the vine or "fireworm," as he designated it, had taken "almost full posession of all the cranberry yards on the Cape." He tried various experiments, such as sprinkling the vines with ashes, lime, pepper, tobacco, without re- sult. He finally concluded to try the experiment of keeping the water on over the vines, later than usual, and found relief. Rot Appears in Jersey The rot appeared in New Jersey, as Barclay White (mentioned pre- viously as having started cultiva- ting in 1851) wrote of his exper- iences in August 1854, when he found his vines "most luxurious and there appeared to be 25 to 30 bushels of sound fruit." But they commenced rotting and, when pick- ed, he obtained but ten bushels. "Such has been my experience," he added, "in the cultivation of the cranberry that unless I can find a remedy for this rotting of the berry, I must abandon the berry as unprofitable." So, thus early, the cranberry grower found out the truism, that agriculture is a battle against in- sects. ' ^ Barclay White now operated as J. J. White, Inc., has long been one of the most 'famous of cranberry properties in entire country T ated with the enterprise, from' Barclay White, and Fenwick, to Joseph and Miss Elizabeth White, the late Franklin S. Chambers, Joseph White's son-in-law, Isaiah Haines others have been among the leaders in Jersey. For yearsWhitesbog was the largest produc the aoi-country. Those associ g un. hteog i the on bogo in existence which has its Miss White sent and received when Unite tates st ice ownthis b i ie snt and received she eand eeien and c atn of beberries and cultivation of blueberries. A portion of the property has been or r the United States Deartent of riuture eeri ments in the cranberry breeding program. J. J. White was the author of the second book upon cranberry culture published, first etn, in 10 ater he d gun growing cranberries in 186 "Cranberry Run" The first unit by Mr Fenwick from te present h was not far from the present home of Isaiah Haines on the property. This was a natural cranberry With this mention of Barclay White and New Jersey it might here be told htat his small begin- ning at Sim Place was successful although he was shortly after ap- pointed superintendent of Indian affairs in Omaha, where he re- mained for about 12 years, not re- turning to the cranberry business again. Before he left, however, he had organized the Penn Fruit Company, and this bog he started is now part of the bgs of the Penn Producing Company, operated by Isaac Harrison. Mr. White was the father of Joseph J. White and grandfather of Miss Elizabeth C. White of Whitesbog fame. James E. Fenwick It was in 1857 that James A. Fenwick, the to-be father-in-law of J. J. White set out the fruit unit of Whitesbog. He had previously experimented in a small way, be- ginning in 1854 at the "Colman Farm," in a swamp depression called "Skunk's Misery," about a mile east of Pemberton. As is so well known, Whitesbog, . .^-.^.4-1 ^'^^meadow and the stream which ran through it was called "Cranberry Run. Long before Mr. Fenwick acquired it, berries were picked there by "all comers," and these pickers often came by horse and wagon and camped tre for the harvesting. When he bought the property Mr Fenwick as a protec tion against these pickers (whonaturally were not pleased by the private ownership of property so long considered as punlic) built fence of cedar rails around what has come to be called "old bog". Miss White in telling of these days in August, 19411 saidid when she first began to help in 1893, remnants of the fence were still standing nearly intact, and there were two loading platforms which Fenwick had built for sanding scows. Cranberry Run, Miss White said, turned out to be inadequate as a water supply, going dry in even moderate droughts. About 1880, Fenwick bought, of George Upton, an adjourning 700 acres, including Canal Pond, an undeveloped area on both the south and north sides Three of the present road from Browns Mills to Lakeport for $3.00 an acre. Mr. Fenwick died in 1882. (A detailed story of Whitesbog and (A detailed Whitesg ad storf the noted White famly appeared in CRANBERRIES January, 1939. 6Author's Note-It might be well at this point that subjects to say well covered in which have been which have been well covered i previous issues of CRANBERRIES will not be repeated in detail in this: series of historical articles. Only the highlights or main facts of the articles will be used in their chronlogical order as nearly as possible. This seems necessary, as otherwise the series would be pro longed even beyond the extended length ..in ..which they will .be printed to cover the scope of the whole industry. whole industry. Early Growers Built Cheaply Mr. White in his book referring briefly t the stry to the efforts of'erthe very first experiments in New Jersey, mentioning only " Peg-Leg" John Webb, and Barclay White, as of the very first cultivators said: "I was not until near the year 1860 that the cranberry industry was commenced in New Jersey." He had previously stated that it was estimated; "until towards the year 1860, 9110 of those who undertook the Jersey- it failed." Although n men had heard something about the success of cranberry culture in New England, "they knew little, or nothing of the methods of culti- vation by which this was achieved." It was possible to set out large acreage in New Jersey with small proce capital. The processwas simple. ita The w pe to build a dam, Not only do you hold water over the selected site One method was that you can train your vines in the Spring so that you can pick much for two years to drown out vege-better in the Fall. of purchasing a Western Picker. The first There are two methods $160.00. The other way is way is all cash in advance and you save down and the balance on delivery. This way you save $50.00 trunks were removed, more were $150.00 still assured of delivery of a Western Picker. not. A bog might be four or five and are as follows: The cash and time payment prices for each month are feet out of level. Weeding was Total time payment price Cash price durinz month with $150.00 with order: WESTERN PICKERS, INC. 1172HIEMLOCK AVENUE COOS BAY, OREGON It is interesting to observe how few Americans know (or have the difference between Fascism, Nazism, Communism or thought of) as distinguished from Americanism. Socialism, These forms of "closed" societies are something that they have in Europe and is just something that does not concern us. But is this exactly true? our present American way of life, labor unions are getting Under are being helped by Government rulings which greatly stronger. They system, where Union dues further their operations, such as the "check-in" are taken out of your salary. This is only one of the very big helps to Unions. strike with or without cause, and be assured of a A Union can now It is not even necessary to tell what you place at the bargaining table. are striking for. The Union leaders are now so strong that it is more desirable to be a Union President than President of the United States. They hold their positions for life and can name their own salary and cannot be replaced. Because the Government has placed these Unions on such a strong Po sition, the next logical step is to regulate these Unions more closely so that these Unions cannot control our National economy such as Lewis has been doing with his coal miners. The next step would then be to see what becomes of all the Union money and to oust those entrenched Union leaders and take over the management of the Union. iThisis Fascism. The Government controls the Unions and the Unions control the Government. This is what happened in Italy under and can very easily happen in the United States. Then the Mussolini to strike because he cannot strike against working man loses his right to change jobs because his Union the Government. He loses the right tells him what to do. He loses his initiative because there is no recompense and he becomes a poor workman because he cannot be paid according to his ability to produce. How close are we Americans to this Fascist way of life? Do your own meditating. This next year Social Security benefits are to be extended to include Agricultural labor. means that employers of cranberry every man received ister-theyThis will have to report how much moneyworkers will have to reg- from him. He will have to withhold a certain amount to be sure that his workmen Day their income tax. It can mean that you do not pick own pickers, but get them apportioned to you by your Employment your so that the Gov- Agency, and you will have to take bookkeeping lessons rmeernment to avoid much of this bother is to do Auditors can chck up on you. One way for a small Grower you own work with a Western Picker. To get a Western Picker, you are going to have to place your order soon, because after the Elections are over no one can be sure about get- tong anythg.a small corporation, working capital Because Western Pickers Inc. is a great reduction is a very important item. To get this working capital in price for early orders is made. Early ordering also assures you of a Picker, because all orders will be filled numerically, and after Western a noint will be reached where we can no longer fill your order. a while get your picker cheaper, but you get it sooner so given but the scantiest of atten-of Nov. 1950 890.00 tion. Little regard was paid to Dec. 910.00 or for a fast reflow in Jan. 1951 930.00 drainage Feb. 950.00 times of frost. Good, coarse sand Mar, 970.00 April 990.00 was not as easily available as on May 1010.00 June 1030.oQ Cape Cod. Sanding was not the July 1040.00 general rule. The objective and Auly 1050.00 in as many Place your orders direct to Western Pickers tradition was to put or to the following representatives: acres as possible and to get good $ 970.00 980.00 990.00 I000.00 1010.00 1020.00 1030.00 1040.00 1045.00 1050.00 Inc., Coos Bay, Oregon they Washington-Yock & O'Hagan, Grayland, Wash. crops without sanding--and Wisconsin -Jerry Brockman, Vesper, Wisconsin J. Hillstrom, South Middleboro, Mass. did get heavy production inexpen-Massachusetts-R. (ADVT.) (Continued on Page 11) Four ,t~NI/L /CRANBERRy 5 ISSUE OF OCT. 1950-VOL. 15, NO. 6 Published monthly at The Courier Print Shop, Main St., Wareham, Massachusetts. Subscription, $3.00 per year.Entered as second-class matter January 26, 1943, at the post-office at Wareham, Massachusetts, under the Act of March 3, 1879. FRESH FROM THE FIELDS CompiledbyC.J.H. MASSACHUSETTS THE SITUATION Rainfall Continues Down In Massachusetts, as of the first week in October, harvest was 1Rainfall ntinues b worst This due to days too wetRainfall, so badly needed by the to pick, but more importantly the acute shortage of harvest labor. With growers, was deficient for the October beginning some of the growers, mainly the larger ones did not month of September, the total be-have a quarter of their crop in. Harvest is expected to continue until theing 2.21 inches at the State Bog. end of October and probably into November. Labor is much scarce in Co Down behind usual, the in many years. was away other areas, too. This included the rains of the tail oterareas, This inelud.ed the rains of the tail Car shipments through Middleboro as of end of September were end of the tropical hurricane which 186 as compared to 256 last year. However, this is not true picture as swept over Southeastern Massa-more and more berries each yea are going out over the road, perhapschusetts the 11th and 12th, this half as many have gone by trucks this year as by rail. being only 1.06. During that Eastern Early Blacks were opened by American Cranberry Ex bsein onle 106that Duanbrriang change on September 12th as follows: $3.00. a quarter, or $12.00 a bbl., storm over Cranberry Land high (cellophane bags) which is $1.00 less than last year. "window boxeswinds roared for about 36 hours, $3.15 a guarter, while what small part of the crop went in the loose, or trees were felled, power and tele-the old wooden box were set at $2.75 a quarter. phone lines were disrupted, and Prices held and early demand was good. There was a slowing upthere wastheresomem da e to all about October 1, as first demands were dramage small filled and warmer weather set in. craft along the shore. Quality was called "very good," and color good. There:-was someThere was no injury to bogs as frost in the berries at the end of Sept. Some felt the 600,000 bbl. esti there was in the huge wave which mate would be reached. Others were not so sure. accompanied the hurricane of From Wisconsin it was reported berries were expected to be not quite 1938, when the wind was from the as small as first expected, with quality very good in most cases. This1938, w was from the may raise Wisonsin's revised lower estimate. Jersey reports little when the ind southeast, the September hurricane and quality better than '49 which was better than average. rot of this year being from the oppo-Cranberry Growers Council has made a tentative allocation of the site quarter. Some growers, how-cooperative part of the crop it controls (NCA, ACE) as 50 per cent forever, hastened to put Dashboards in fresh markets, 30 for processing, and 20 unallocated, or left flexible. their outlets where near salt water NCA has set its sight to handle 300,0:00 bbls., and according to Co wheroperative their outlets News it expects to dehydrate 20,000 bbls. which it hopes willto prevent salt water in the creeks be bought for the Armed Forces which will be provided with a largefrom backing up and going onto amount of turkey for Thanksgiving. It also is selling sauce in gallonthe bogs. Greatest loss to the sizes in limited quantity to Army-Navy for domestic use. cranberry men was in the waste from the huge forest fires in Can-average of 23. Sunday was a cold of time during the two-day rain, as ada. The sun was partially b-day, the coldest on record for that many had planned to start picking scured at times, and cast a yellow-date, according to the Boston weaon the 11th on a rather large scale. ish, gloomy light. The pall was ther bureau. There were snow Total at Boston gave a minus for very noticeable. urre hern ew the month of 2.25, while the total October Predicted Coolern nrthen e for the year to October 1 was only While September was slightly Sunday night gave every indica 21.17 inches or a deficiency since colder than normal, the U. S.y severe frost, January 1 of 9.04 from normal. Weather Bureau had predicted that although late in the afternoon the Month Cooler Than Normal October will be a warmer month ky clouded up and there was wind. The month was colder than nor-This continued until about three than normal in the Eastern part oied until out mal, about a degree and a half a of the country, but cooler than us-plock when the clouds disapday less than normal, although the ual in the Western half. ered and the wind stopped. The temperatures for the year are a Frost Losses temperature then droppe precip total of 332 degree units. Colder weather moved in with a itously. Bog temperatures locallySoutheastern Massachusetts, as bang on Saturday, Sept. 23, with ranged from 27 to 18at two bogsdid much of the East, experienced the first real frost of the year oc-in Carver. At a bog in East W a "week of gloom" the latter part curring. Temperatures on the ham there was a low of 18~;. The ' of September, due to drifting smoke cranberry bogs ranged about an bog of the Lowell Cranberry Comn- Five pany at Carlisle in Middlesex coun- ty also recorded 18. Monday night brought the third in the series, with temperatures in Southeastern Massachusetts aver- aging 22-23. A low of 16 was reached at the Green, Rhode Island bog. Frost losses up to that point had been negligible. An estimate ahad bee Se bogofles estimate- on at the State bog of losses on Sun- day night ran as rather high, one of the most severe in several years. of the most severe in several years. Cause was probably mainly water scarcities, either complete lack of water or an attempt to save what little there was for future emerfi- for the month were writ- enoff by Dr. Franklin as an "out- Losses side" three per cent. October was side threegper Octo cent. was still ahead,apicking was extremely delayed, and water supplies con- tinued to dwind~le as of the first to dwindle as of the first part of October. First frost warning of the season went out Sunday, the 17th. Aver- age low was 25, with a few 23-24. There was a frost the previous evening, but no warning, and a few green berries were picked. NEW JERSEYries -NEWY JE September Cool, Dry September was another cool, cloudy month in New Jersey, with a deficiency of heat, sunshine and rainfall. The average daily mean temperature for the month was 63.5 degrees, compared. to the nor- mal of 68.2 degrees. In spite of excess of cloudy weather, the rain- fall for the month was only 2.10 inches, compared to the normal of 4.17 inches. For good measure, there was an almost complete obscuring of the sun, caused by smoke from the Canadian forest fires from the 24th through the 27th. This haze was unusual because ice crystals were combined with the smoke particles. The combination, apparently, made a screen that was apparently, made a screen that was effective in moderating the frosts of the mornings of the 24th, 25t, and 26th. Bog temperatures of °° 26 to 28 were general the first two of these mornings. So far, no grower has reported any injury of importance. Information from the authorities is that smoke alone will not check radiation of heat enough to moderate a frost condition. six Cranbery HarvestLate Cranberry harvesting is behind schedule because of poor weather and scarcity of scoopers this sea- son. The quality of the New Jer- sey crop is well above average this season, with even less rot than in the 1949 crop which was also above average in quality. Fruitworm Damage Very heavy flights of Sparga- nothis fruitworm moths have oc- curre o numerous properties this season during September. Considerable damage to the crop s o d on a fw b , by and large, it has not been very serious. The reason for the sud- den appearance of this pest, which had heretofore been localized on a few bogs, throughout the cranberry rowing area is not known. With such a heavy moth flight this fall, the big question is, of course, what will the infestation be like next season? WISCONSIN Berries Not as Small as Feared Harvesting started about Sep- tember 18, and operations were in ful lswing a week later. The ber- were, at early harvest, at least not quite as small as first expected, and the color should be good, the quality very good in most cases. Wisconsin Cranberry Sales Company shipped its first order on September 22, three days earlier than last year. The order was Jumbo Searles. Labor Scarce Labor situation is rather acute; most marshes had sizeable crews, -—""" .... . but none to spare. Personals Prof. Earle Cox, University of Massachusetts, spent a few days around the marshes in the Wisconsin Rapids area, being especially interested in the marsh lay-outs, the raking machines and cellophane equipment and machinery. Two new members of Wisconsin Cranberry Sales are Thomas Dreovr, Chicago, and Arthur Nelson, Three Lakes. Both own new de velopments at Three Lakes. GON Harvest Delayed Berries were late and uneven in ripening, as harvesting started off during the week of Sept. 23, which was interrupted by three days of heavy rain. On Oct. 3, harvest was still being delaped by a downpour of rain. Early Frosts Unprecedented frosts began on Sept. 29 to Oct 2; lows were .Orn in around 25. Over-confidence in Oregon weather caused some loss due to lack of protection Most growers used sprinkler systems, however. D. J. Crowley of Washington Cranberry -Blueberry Lab was scheduled to visit Oregon marshes Oct. 5-6, and meetings were planned at North Bend and Ban- don to give growers a chance to confer with him. At the same time D. A. Steenland, plant disease specialist, and Ralph Clark of Oregon State College paid of ficial visits. _ p_ . It's the only carbonated Cranberry drink and, blended with Cola, is a real treat. The children love it and it's a super mix for the grown-ups. One gallon of syrup makes 128 drinks. Send for it now. $1.00 a Quart or $3.50 a on (POSTAGE PREPAID) CANBERRY COLA CORPORATO CRANBERRY COLA CORPORATION Abington, Massa:husAtts NO C. 0. D. s .A .» •payroll ./~F A Reason For Wisconsin s Growing Production-Good_the Frost Forecasting Production-Good Frost Since James W. Milligan, Meteorologist, Took Over Three Seasons Ago. Losses have been Neglible, where Formerly Heavy.-Been in Weather Service Since 1930. _.~~__________ ~with by Clarence J. Hall One possible reason why Wisconsin is steadily gaining in production per acre is the Wisconsin Cranberry Frost Warning Service, now in its third season. James W. Milligan, Meteorlogist, who is in charge during the long frost season, won't say as much, but some value of the service may be determined from the few frost losses since the service was or- ganized. During the past two years, losses have been negligible, prob- ably less than one percent. Before, losses in some years were extremely heavy. Take the year 1947, when 40,000 barrels were lost in a single night, roughly 20 percent of the crop. Wisconsin, as far as its cranberry marshes are concerned, is one of the most difficult and hazardous areas for frosts. Frosts are likely to occur frequently from early May (when vine growth starts). until late in June when blossoming begins, occasionally in July and August, and with increasing frequency in September. Any frost could cause partial to total failure of the crop. Occasional summers are too cold for the berries to develop normal size. Other weather troubles are the local hail storms or torrential rains which occur every summer over some sec- tion of the state, also adding to the crop reduction. "To Near The Arctic Circle" bogs to those of New Jersey. By in the U. S. Department of Commerce, Weather Bureau, project is in co-operation with the Wisconsin Cranberry Sales Company, the Mid-west Cranberry Cooperative, and independent growers. The Frost Warning Ser vice is truly a cooperative project, the Weather Bureau and the Wisconsin cranberry growers sharing expenses equally. All growers benefit from his service. His headquarters this year are in the office of the Sales Company, with a teletype installation in the basement of the local West er Union office. The past two years he maintained an office at the new Mid-west Building Milligan has had 20 years of experience in weather forecasting and came to the Badger State with a lot of valuable background. He was born in Durant, Oklahoirma, when his section of that state was still Indian Territory. So, Mr. Miligan says jokingly, "I really don't know whether I'm even a citizen of the United States, or not." He attended the University of Oklahoma from 1926-1930, having majored in geology and meteorology. He had intended to be a geologist, but the depression feeling of the early 1930's was not conductive to good jobs in that field, so he turned to meteorology. In Hurricane Service Although always with the U. S. eather Bureau, much of his work rir to e pecialized frs irst nternational Airport at Browns vInternational Airport at Browns- The state has its special prob- lems in regard to frosts, as Mete- orologist Milligan has found out by experience. "Roughly speak- ing," he says, "we are too close to the Arctic Circle. i. e., too near the origin of the cold air masses. The Great Lakes to the northeast and east add more complications to the forecast problem. Out here the weather can change rapidly in the matter of a few hours. In many to interpret the impending weather changes as it may affect the grow- ers' operations for the night or succeeding nights, with no inten- tion of supplanting the growers' old reliable method of making fre- quent temperature checks during the night." Part of the difficulty of the frost situation in Wisconsin is the wide- spread area of the industry. From north to south, the marshes are spread about 300 miles, south to the Berlin area in the Fox River Valley, north to the Lewis Cran- berry Company marsh at Lake Minong. This is equal to the dis- tance between the Massachusetts way of comparison, Dr. Franklin would have to send out a warn- ing which would cover New Jersey as well as Massachusetts. From the East to West the distance of the marshes is about 200 miles. Forcasting accurately enough to give protective warning for such an area, on cranberry marshes (which vary widely in their own local locations as to frost suscepti- bility) has its limitations as can In addition to cutting frost losses, the service has saved waterville, Texas in 1930 on the Mexi for the growers on many a night, and that is a valuable feature in any cranberry district. Not only in the saving of tHurricane but in water injury. Milligan "On Loan" This service to the cranberry grower is the only one of its type in the country. In a way it might be said that Milligan is "on loan" to the Wisconsin cranberry indus- try for a five-year experimental basis, with the possibility of this type of service being extended to other crops, if it works out satis- factorily. Still on the Governemnt cn order. Afterthat he was transferred to the Airport at transferred to the at eensboro, North Carolina. When Greensboro, North Carolina. When Warning Service was established in 1935, he was sent back to Texas and served at Corpus Christi. Subsequently he moved to Jacksonville, Fla., as an observer in the District Forecast Office. In April 1936, he was again transferred to Key West, Fla., and remained there until the Fall of 1938, at which time he was assigned to the Fruit-Frost work in Lakeland. He alternated between Florida frost work in the winter Seven to summer hurricane warning service along the Texas coast. Ex- cept for on'i year in the Forecast Division of the Central Office in Washington during 1941 when he was in charge of the Washington Weather Map, he has remained connected with frost work during the last twelve years. Currently he winters at Lake- land, Fla., as a field meteorologist in the' Lake Okeechobee vegetable section and spends his summers and early fall in Wisconsin. Mil- ' ligan says, "'It sounds better on paper than it really is." He is married, has two children, a boy and a girl. "My job in Wisconsin certainly offers a challenge to any weather forecaster," he adds. Forecasting of Wisconsin weather is in a class of its own since a great number of the frost threats are borderline cases and constant vigilance must be maintained throughout the sea- son. It is seldom that there are periods of more than a few days when a potential threat is not in the offing. "In addition to the daily fore- cast problem, there are periods during the season when long range forecasts are desirable. In this insect control is important. It depends upon the forecaster's initiative to keep growers informed of synoptic conditions which are favorable for no rain or frost for several days. Complete Forecasts "Wording of the forecasts must be given careful consideration so as to fully inform growers of defi- nite frost threats, or if borderline cases, to give the grower a definite measuring stick to gauge his acti- vities." ' Here is a typical forecast, if any may be called typical. It was sent out May 27th of this year. "Mostly clear tonight with light frost northern and pos- sibly southern bogs. Not quite so cold northwestern bogs and scattered areas southern bogs. Lowest bog temperatures north- eastern 26 to 31 northwestern. Southern bogs coldest areas 28 to warmest bogs 32. Light var- iable winds. Future outlook no frost danger Sunday night. Low- A£ipht est last night Shell Lake 28, Rapids 27-30, Cranberry Lake" 26. A perfect condition for frost on the Wisconsin marshes exists when a high pressure system from the northwest (with cool dry air) moves eastward over Lake Sup- erior, sending cold north winds down over Wisconsin, or when the high settles directly over the state. Individual areas within the spread-out Wisconsin cranberry belt vary, of course, as do individ- ual marshes. Features of the topography, amvount of water in, and size of reservoirs, conditions and developments of bogs them- selves all call for knowledge of both general and localized condi- tions-and experience which is being built up. The weather fore- caster must have a thorough knowledge of marsh conditions and operations in order to evaluate every frost threat in terms which will give sufficient warning to the many different areas. Contacts with the growers and officials connected with the indus- try take up a goodly portion of the forecaster's time and a sym- pathetic attitude to their individ- ual problems is maintained. Naturally, many of the growers who have been in business for many years have long experience and decided ideas on the Wis- consin weather picture. The ma- jority have sound and logical weather patterns in mind, gained from this practical experience which is valuable in supplementing the forecaster's interpretations and his warnings. The Forecaster's Day The Wisconsin forecaster's day is from 8:30 to 4:30, except Sat- urdays and Sundays when he is on the job from 8:30 to 11 a. m That is, these are the hours un- less the situation seem's especially fraught with danger. Then he works at night, if it is necessary to draw later maps. Starting the day, Mr. Milligan collects minimum and maximum temperatures from marsh owners. He also has five observers who re- port daily, one of these having been on the job more than 30 years observing the weather. This is Alex Grimshaw of Mather. He has the general weather reports and maps from the Chicago weather Bureau. He also draws daily synoptic maps in order to project various movements, and interpret what they mean to the growers. Distribution After the daily morning synoptic weather map has been drawn and analyzed, the forecast is prepared and after consulting with the forecaster at Chicago, (an invaluable aid in preparing a master forcast) it is then distributed. Distribution begins via Western Union wire to the Weather Bureau at Milawukee which then phones to United Press and Associated Press. The two press agencies send the forecast out to more than 20 radio stations over the Wisconsin split at 11:30 a. m. The radio stations generally broadcast the warnings several times during the day. In addition to the radio, a daily CND service is distributed by Western Union for a small monthly fee for those growers who desire the cranberry bulletins by wire. For local distribution both cranberry cooperatives receive daily advice, and the Rapids station a copy of the forecast on Sunday. When frost warnings are involved a warning goes out by telephone to the Cranmoor operator and to the City Point operator who redis tributes to the growers in that area. For late night advices all the CND list growers, as well as Cranmoor and City Point opera tors are called for redistribution to other growers. The Massachusett's formula, so called, is not used, as it is con sidered too "set" for the varying Wisconsin conditions, although a hygrometric formula is used as a guide 20 to 30 perdent of the time. "There is so much area involved, there are so many frost pockets, wooded areas, reservoirs and the vines vary so in the state of de velopment and condition that a set formula is out of question much of the time," Mr. Milligan declares. The forecasts are more general when the season starts, becoming detailed as the it progresses. Check Scoring System Due to many variable problems in the exact verification of the Wi sin's Queen Donna Rakes Cranberri forecasts, a scoring system isn used8 patterned upon similar items of experimental workers. It is an arbitary system of evaluation based on variable factors not normal to true weather conditions and beyond the exact measurement due to the employment of standard cranberry protection practices. The score is (0) warn-.. ings not justified (minimurr bog temperatures 38 or above recorded); (1) reasonable doubt (minimum bog temper 5-e 37 recorded), (2) fully justified (minimum bog temperatures 32-34 recorded (3) within temperature range indicated minimum bog temperatures 32 or lower recorded. In the 1949 season there was a total of 20 days in May and the score given was 50s1/, with only one zero score, all the rest being Ws two and two and one-half and threes; in June there were three days with a score of 8; in July ........ . ...... L pow? atures .... 0 n of . ... ' none, in September 7 days a scorepara of 18 and in September 20 days i with the score of 58, again onlyThe c t c y q n one zero twos and two and a half and mostly threes. There were definite frost warnings issued fronr2 May 2 to October 2 on 50 days and the percentage of verification based upon the scoring system was 87. On two days frost warnings were issuedas, and not justified and on three days cautionary warnings and not justified. were issued 1949 Score of 87 The percentagest 87 would seem to be pretty satisfactory. Yet meteorologists, like journa- lists and those of some other oc- cupations, live in glass houses. The writer happened to be in Wis- consin on a morning when a warn- ing had been issued the night be- fore. It seems, although nothing serious resulted, Meteorologist Milligan had not hit some locali- ties quite low enough. He was receiving a good-natured ribbing from growers-and taking it good naturedly. Now is the county fair season, the only time of year when a live fat hog can get favorable atten- tion. Wisconsin's Queen Donna Rakes Cranberries "Welcome to Cranberry Land", ramincleeD \ico i igges nd igsoo reer eanis mwos, the coronation ceremony and coronation ball Fifteen thousand and notjutiie.Cow Epieces of cranberry pie, baked by of aade t 15,000 EatCranberry Pie, ueen is Cr ne n to Visit Minneapolis Aqua-ie tennial in 1951p Wisconsin went all out for its 1950 "Cranboree", September 28, with 20,000 reported jamming the city of Wisconsin Rapids, which, incidentally, was hailed by U. S. Senator Alexander Wiley who placed the crown on the head of the new queen, Donna Schelvan, as _______________//"the Nation/s Cranberry Center"L Nation's Center". Program included the biggest and longest parade in the history of the Rapids, an afternoon fireworks set piece program which spelled out women of the city, were eaten wi th indemand.s more r A feature of the program was thea o a, he ue of cHa-c and f as sented by the Wisconsin Rapids Chber of Commerce, which had spent weeks in preparation Queen The current cranberry queen is a 20-year-old brunette, the daugh ter of Mr. and Mrs. Ralph Shelvan, of Wisconsin Rapids. It was her second coronation, as she reigned as queen of junior prom in her high school career. She is em ployed in the Rapids Western Un ion office. As awards she will receive com- Nine in the rarade. Entries may be anything from floats to trucks ard maciner:y to individuals in cars. rhle ine queen entries so far .e N na Faby, sponsored by Ran- dol h C-omm.unity Club, Treva I inor. Bandon Riding Club, Joyce Van Eaton, Bandon Woman's Civic Clu, Glenda Cant, Soutnwest Oregon Cranberry Club, Jo Anne Chapman, Bandon Business and Professional Woman's Club Barb- Richert, Military Order of Cooties, velma Roland, Bandon Odd Fellows and Rebekahs, Marjorie Davidson, Bandon Post, American Legion. Wareham Cranberry Fstivl NO 11 FesIva. II American Legion Staging Fifth Annual Affair with Football Game, Parade, Queen Selection and Coronation Ball. The Sixth "Origina iran Dance, sponsored by Wareham (Ma) Post American Legion and Auxiliary takes place Satur dared she had never "seen where 'raspberries' were grown before"; Senator Wiley called his gift of a cranberry pie a "peach", and a barbershop quartette, which was one of the hits, sang "Down in the Old Cherry Orchard". Cranberry corsages were worn by many of the women attending. Weather was perfect for the event-a warm, sunny autumn day. Bandon Cranberry Fe a C rara Festival, Queen Contest NOV. 4 5 The 1950 Bandon (Oregon) Cranberry Festival is to be heldm Friday and Saturday, November 4th and 5th. Nine candidates for the title of cranberry queen were entered by various organizations of the cranberry area of South- western Oregon. Queen contestant supervisor is Mrs. C. G. Girard, who is arrang- ing for photographs and gowns, which are provided the girls by the Bandon Cranberry Festival Com- mittee. Harry F. Jensen is chairman of the festival parade which this will be in four sections. plete new outfit, an all-expense paid trip to the 1951 Minneapolis Aquatennial, and was offered a scholarship by the Patricia Vance school of modeling. Miss Betty Crook, Wisconsin's '49 queen, who was present at the Rapids cere- monies, was so honored last year at the Minneapolis affair, which was visited by an estimated mil- lion. No less than 16 bands paced the parade. Included in the marchers were the Iron -Mountain (Mich- igan) drill team, the Indian drum and bugle corps from Bowler, Wis- consin, with the majorette literally doing an Indian war dance as she led, many extremely elaborate floats and huge balloons. Two local National Guard bat- teries, officers from the sheriff's oftfte and police from the neigh- boring cities of Wausan, Stevens Point and Marshfield,aildd Wis- consin officials in keeping order among the throngs, which were orderly in nature. Most of the festivities took place before a sparkling white shell at Lincoln fieldhouse, where the even- ing ball was also held. Cranberry pie-eating contest was won by David Twin, Wisconsin Rapids, who polished off half a cranberry pie in 40 seconds flat. Amusing incidents of the celebra- tion were when Miss Hawaii de- llll1ltlll mlllllllltllllIlllllllllll year and business day, November , Armistice Day. Every organization In the afternoon there will be the in Coos and northern Curry counties has been invited to take partgame between last year's contestants, Wareham and Foxboro high school • elevens. At the evening dance the i Queen will be chosen and crowned. NIjCRNATwill a big stage show There be lllllllll(lllllIIIIBIIIItlBIttltii8 ITZ ~ 6th ORIGINAL I*C~~~~~~ 1QU~EEN :I~CRANBERRY _ and dancing, plus prizes, includ- TIing the popular cranberry guessing contest, in which the number of beries in a glass jar is estimated. Ui State Representative Alton H. * Worrall has assumed the responsibilities of the general chairmanship. Henry Hawes, cranberry grower and past commander of the post is first vice chairman, Post Commander Harrison Bailey, sec- U ond vice chairman and Past Com- X mander William L. Ross, Jr., third vice chairman. Mrs. Henry Hawes LAfL BBFESTI and D NCE b ~~~~I Sponsored* by POST No. 220, AMERICAN LEGION ~Sponsored _ L -S WAREHAM -Mmra and Ton AUXILIARY Warem- AUXILIA, Y Hall, WareEham, Mass. ATA VENING11 p m NVEMBER 8 -NOVEMBER 11, p.m. Massachusetts' CRANBERRY QUEEN will be chosen and crowned. I*-Memorial Town jSATUR=DAY EVENING CRANBERRY BOWL FOOTBALL GAME I* 2 P. M. Foxboro High-Wareham High PARADE 12 NOON $25.00 Door Prize-$25.00 Cranberry Guessing Contest Holmes, assistant secretary; Fran- John publi a co a col- I cis F. Reed _ Maddigan is U city. Big Stage Show and Dancing * ADMISSION $1.50, Tax Included DON'T MISS THIS GALA HAPRVESTll.I EVENT _IllllllllllIl!!l_ Tfillllrilllill~lpllil is treasurer. chairman of for plans call for lll Tlntantuive orful parade preceding the foot- ball game. -—'in--- Cranberry History (Continued from Page 4) sively grown. As will be show they, also apparently had great ability and fondness for organiza- tion, and before long were to forge ahead of Massachusetts in the business in nearly every way; that is for time. ' On this matter of sanding there was considerable division of opin- ion. Barclay White, writing in 1870, had come to at least four very definite conclusions of neces- sary requisities. These were: "a peat or muck soil, free from loam or clay; clean beach sand for cov- ering the peat; a dam and water, to overflow the vines when neces- sary; thorough drainage." Daniel H. Shreve mostly found of the best quality in cedar swamps". A second step good bog building he had learn- ed, was thorough drainage. After shothe wan^p had been cleared of turf and vegetation, the surface smoothed, "throoughly ditched and drained, it is then ready for the sand" As to sand he wanted this ma- terial, "clean, coarse, and entirely free from any mixture of loam... Without the sand, vines planted upon peat will grow luxuriously, and may bear one or two crops... The presence of sand is absolutely necessary in the growth of the healthful and fruitful vine. . . In addition to checking the too luxur- growth of the vine .... pre- vents the growth of weed., The depth of the sand upon the' peat should not be less than 6 inches." been dangerously dry over all New England during October and fire hazard was extreme. Some areas got a much heavier soaking than did Southeastern Massachusetts. Reservoirs and ponds are critically low throughout the cranberry district. Weather first ten days of October was warm and sunny, good harvest days. VISIT BANDON C. M. Chaney, executive vice- president, ACE, with R. P. Russell, Seattle, in charge of ACE western sales, visited Bandon, Oregon, meeting with West Coast ACE members in late September. Mr. Chaney reported he expected quality berries were to be found in every producing area. He said size of the crop was large, but unexpected factors might enter in to reduce final figures slightly, such as size of berries, and unusual weather conditions, for instance, early frosts. Mr. Russell told the growers that most of the sales were made after October 15th, and that the greatest demand now is for the cellophane bag. |c Daniel H.Shree(To be continued) Daniel H. Shreve, one of the earliest of large Jersey growers, also believed in sand and thorough drainage. He wrote it was neces- sary to find a peat or muck bot- tom and the peat should be with- out any mixture of loam or mud. "In our swamps it rests generally upon a coarse white sand, and is (To becontinued) CRITICALLY DRY Massachusetts cranberry area had its first rain on October 10th, al- though even this wasn't much, .53 inches (State Bog), since Sept. 22, when there was but .08. The last real rain was during the tail end of the hurricane. Weather has pi bep 1W"ti N h PLYMOUTH YARMOUTH Tel. 740 Tel. Barnstable 107 Distributor of Cape Cod Cranberries Eleven faned New England cameraman of both black and white color. 5000 Attend 3rd Annual Cranberry Harvest There were four classes for the amateurs to pop away in (1) har- And Festival of NCA at Edaville, Mass. vest scenes and landscapes, (2) Miss Beverly Richards of Massachusetts is Selected National Cranberry Queen pictures, (3) Queen by Photograph Contest-Charlton Heston, New cranberry screenig, (4) subect open to be judged on originality in Movie Star, is Cranberry King-2,000 Served at Chicken depicting atmosphere of Cranberry 'n Cranberry Barbecue. An estimated 5,000 persons saw Miss Beverly Richards, 21, of Foxboro, Massachusetts, crowned queen of the National Cranberry Association, third annual Cranber- ry Festival at "Edaville," South Carver, Saturday, October 7th. Miss Richards, who was first se- lected at the Wareham American Legion Post, 220, last November as its queen, won through submit- ted photographs over contestants from New Jersey, Wisconsin, Ore- gon and Washington, the other cranberry growing areas of the country. Judging was by Jack Hilty, star of the musical, "Oklahoma," Ray Rogers, director of the Rogers Model Agency, Boston, and Julius Fabian Bachrach, famous photo- grapher of women. Miss Richards is the third to reeceive the crown, scepter and emblem at the Festival featured each year at "Edaville" by the Na- tional. The first was Miss Marcia William's, South Carver, Mass., 1948, the 1949 queen was Miss Betty Crook of Wisconsin Rapids, Wisconsin. Miss Williams and Miss Theresa Guertin of Middle- boro, Mass., winners of the '48 Wareham Legion contest were ladies in waiting to Queen Beverley in the ceremonies at South Carver. Urann Crowns the Queeen "Cranberry King" who sat at the right hand side of Miss Rich- ards through the ceremony, was Charlton Heston, television actor who has now been signed up as a Hollywood movie star. Actual coronation of Miss Richards was by Marcus L. Urann, ppresident of National Cranberry Association. Immediately preceding the coronation ceremony, there was the proclamation of Governor Paul E. Dever of Massachusetts pro- claiming "National Cranberry Harvest Festival. Three prices, plus honorable Week from October 18th through mention of $1.00 will be offered the 25th. The Governor suggested ineach class. First prize $25.00; that all within the state give the second, 10.00 third $5.00. fullest observation possible. In the absence of the Governor at "Edaville", the Proclamation was read by his military aid, Lt. Col. Andrew W. LeQuoy. . 1,~~~ The day's festivities began with a parade at Plymouth, sponsored the Plymouth Chamber of Com- merce, this with a band at the head and a number of decorated floats, proceeeded from North Plymouth to Plymouth center. In the parade in a gaily-decorated car rode the Cranberry Queen and her ladies in waiting. At Edaville, the famous narrow- guage, the only two-foot one in America, began making runs around the six miles of track, cir- cling the bog, giving visitors the chance to see cranberry harvest in operation e * 1 1 *Xa and other sights. The trains were long and crowded, with passenger cars, open gondolas and the parlor car bringing up at the rear. Amateur Photo Contest As an extra novelty the Edaville Harvest Festival sponsored a photography contest open to any amateur, with the National to award prices to those submitting prints not later than October 17th. With the wealth of photographic subjects available from cranberry queens, the railroad, the throngs, to the harvesting and handling of 2000 Eat Chicken'n Cranberr Sauce Cranberry Sauce eaure th ings was the chicken barbecue with n as the main as ture This is a combination which National Cranberr Association h w pshing through ex- ti d sing rog s ad increase the use crnberr sa thuhut cranberry sauce, the main fea of cranberry sauce throughout the year, rather than just in the winter m Some 6,000 pounds of freshlykil chicken were used in the ec ws dued aee, w h wasf of the Professor Ray E. Jones niversity of Connecticut. With u chco ie n of white-clad assistants this sco of white d a tats th secto o the e dreds of spectators who watched e proceedings and sniffed the sell o cooking chicken long be t ecue to be served (12:30 to 1:30) had arrived. Provisions were made for 2,000 ($1.50 a serving) and the entire 2,000 dinners were served. Paris Gown An unusual gift to the Queen ws an afternoon gown of black, designed especially for Miss Richards Alwynn, who was described as one of the leading younger dress designers of Paris, currently in Boston with the Puri- berries, including screening andtan Dress Company. Before the packing there were many hundreds of cameras in evidence of every style and price range. The Festi- val must have boosted the photo- graphic business considerably, in- eluding the makers of color film and flashlights. About everybody seemed to have a camera and to be shooting like crazy, even the professionals, which included such notables as Arthur Griffin, Boston, official presentation she was attired in this for a number of publicity photographs. The Cranberry King, Charlton Heston flew up from New York that day for the occasion. Heston is 6 ft. 2 inches tall, weighs 205 p s and has bue eyes pounds gray blue and light brown curly hair. His. favorite sport is fencing. He is (Continued on Page 14) Twelve 6^ls ga. ^ lU .Vol. 15 No. 6 ( a I LESSENED PER CAPITA CONSUMPTION ACS of present—-early the OctoberSthe A5 of the present early October-the battle of the cranberry harvest is in full swing, and the situation, as they say of the military, is "fluid". What sort of a year 1950 will have turned out to be is as yet no means certain. Some Eastern growers are not too pleased by the opening price of ACE for Early Blacks. They assert they can make no money at that figure, with present-day costs. Other growers and some areas per- haps can make a margin of profit. A small profit on a large volume is something. However, it is certain the cranberry industry, like every other business, is goinginto a period of increasing costs for labor and other items, plus more taxes, and for certain forms of workers, coverage under Social Security. The growers can also look for growing scarcity of labor, as the draft of men expands and more workers are drawn into the vital defense plants. What- ever the final outcome may be; in Korea, it be/in seems positive that we must remain geared to maintaining a much larger military force and the production of large amounts of war supplies. The spearhead of the cranberry industry's fight to get back to more normal con- ditions must be to sell more cranberries, and particularly fresh cranberries. It is simple to type out such a statement, but how it is to be done is another matter, but the industry must decide it somehow. We feel, however, that with the more careful- ly-planned promotional campaigns for both fresh and processed fruit we are on the right track. -So To turn tothe talk of Prof. ross re- ported elsewhere in this issue, there are two mighty interesting points he brings out. One is that production of cranberries has not kept pace with the increase in popu- l Thatce withould bthe ing, that ation. ncouragse lation. That would be encouraging, that we have not out-run the country's popula- tion by over-expansion. On the other side of this is the statement that the trend of fresh fruit per capita has declined from the 1910-17 years of .54 lb. to just half that, .27 lb., in the 1940-49 period. That shows that while we haven't out- run the potential market, we have gone over the actual market as it has existed. The consumption of canned sauce has in- CRANBERRIES -WAREHAM, MASSACHUSETTS ~Subscription $3.00 per year Advertising rates upon application -— Editor and Publisher CLARENCE J. HALL EDITH S. HALLAssociate Editor CORRESPONDENTS-ADVISORS isconsin C. D. HAMMOND, Jr. Wisconsin Rapids, Wisconsin Washington-Oregon J. D. CROWLEY Cranberry Specialist Long Beach, Wash. ETHEL M. KRANICK Bandon, Oregon Massachusetts DR. HENRY J. FRANKLIN Director Mass. State Cranberry Experiment Station East Wareham, Mass. BERTRAM TOMLINSON Barnstable County Agricultural Agent Barnstable, Mass. New Jersey CHARLES A. DOEHLERT, WM. E. TOMLINSON, JR. New Jersey Cranberry and Blueberry Station Pemberton, New Jersey creased, but a can of sauce contains usuallyonly a little more than one-third of cranberries, the rest being sugar and water. the increase in processed berries, as necessary and desirable as it is, does not immediately help the grower to the extent immediately help the grower to the extent icrse f e f it would Of ourse if every family in the land would stock up with several cans that would be fine. But we doubt if that will be brought about, at least right away. As everybody is aware, we need both outlets. What the cranberry industry is upagainst, it bears repeating, is the necessity f selling more cranberries. We can raise 'em. We've got to sell 'em. Maybe this year e ill. — AS with cranberries there seems no end- so with "Cranberry Queens". Thirteen Opposite Page-Top: President M. L. Urann hands the new National Cranberry Association Queen, Miss Beverly Rich ards, the silver cup, after placing the crown on her head and giving her the royal sceptre. . At the left 'is "Terry" Guertin, for cr queen and lady in wait- and at right Miss Marcia Williams, ing, lady in waiting. also former queen and Lower: Chefs barbecue vastsmoke arises. quantities of chickens, while fragrant Second cook from right, with head par ctially turned is "Joe" Brown,director Plymouth County Extension Bureau. wa~This page, to the left: Miss Richards is assisting in cutting the cranberry cake Movie Star Charlton Heston, right, nd iAlwynn, Par's stylist of women's gowr.s. (CRANBERRIES Photos) and stage shows. Final event on the program was a ppcerforimance by the noted Warren (R. I.) Indian Band. This is made up of a group of entertainers none more than 21 and includ ed individual dances, songs and other acts, plus a snappy drill led by a drum majorette on the lawn in front of the platform. This act included music by the band, one a tune called "The Cranberry Doxology.' The entire group was Althoughy Paramonte ~~i~Editorhe j~~Fourteen~~by ... ii*:~After.... . ii dressed in colorful Indian costume. Cuts Cranberry Cake the coronation ceremony Miss Richards, assisted by Hescran ton and Alwynn cut a huge berry cake, and at the conclusion of the program there was cake (cup cakes) and coffee for all attending, without charge. Many food editors of magazines and newspapers from all over the country attended. Noted Guests NotedGuests Among the noted guests present were State Commissioner of Agriculture John Chandler and Mrs. Chandler, State Senator Edward C. Stone and Mrs. Stone, Congressman D. Nicholson and Mrs. Nicholson, Kenneth and Ruth Wakefield of the Toll House, Miss Marjorie Mills of radio fame and the extremely popular Jesse H. Buffum of WEEI's "New England morning broadcast listened to by many cranberry growers and others.Mr. and Mrs. Edward Lawless of Wisconsin Rapids rep lesented the growers of Wisconsin. resented the growers of Wisconsin. Master of Ceremonies was Ken Dalton of Brockton, radio broad caster and newspaper columnist of the Brockton Enterprise. Queen Nat~ional (Continued from Page 12) under contract by producer Hal Wnallis, wh o discovered Lan- Burt caster, Lizabeth Scott, Wendell Corey and others. His perform- ance in "Jane Eyre," and a series of other topflight television ppro- duction on CBS's program in New York brought him national notice. He has appeared in a number of plays. His first movie will be "Dark City", released next month by Paramdoteont. Althoughhe calls Evanston, Illinois, of Chicago, suburb a his lhome he was born in Micohigan. Talking with CRAN\TBERRIES Editor he was surprised to learn there are two cranberry bogs in Michigan. He said he likes cran- berries and has eaten them "in- cessently," but only in the jellied sauce form, not in whole fruit sauce as was served at the Eda- ville barbecue. His wife Was born in a small Fourteen town north of Madison, 'I¥isconsin, which is not far from the Wiscon- sin Rapids cranberry area, which connection, he humorously said, he hoped might heelp give him some sort of claim to the title of Cran- berry King." Prefering to wear sports clothes, he was so attired for the corona- tion, his outfit including a blue four-in-hand. Noting this Mr. Urann whipped off special a special "cranbery 'n chicken" necktie, which he and other officials wore, from himself and exchanged this with Heston. Alwynn also sported a cranberry tie. Oueen Goes to New York Miss Richards, last year after her selection as Legion Queen cor-pleted a modeling course in New York. Following this recent selection as the National Cranber- ry Association "national" queen she will be sent to New York for a three-day whirl. This will include radio, television, model agencies *~~~~~~~~~~~~~~~~~~~K K-j><\ K'I>~4K~, 'KKl >[41 K\ ' I, 'Ki 'KK I'\K)'\ '| K, <» >g I I 11I 'K'> "K lK'1 '>| "">| _' Y K <K 4, \ -,>K) 1 1 I$I ('K ~ 4< 'KK K''''<KfKs' :K t.:K):E+ssi > Swt |'KKKK;''> 11~~ ~~~K 'K' '4 S'KKK*K K>' Wi_ K 'K'") E'yF 'sl ""'-->"' 4 X E t|iSl_ 4<sO s .s> s+i~s <os<R~X>M>S s.iv" IK><" K 'K|'' 'K ,4 I "K 'K>"I 4 |::- I"<E, -11 'K s* E l1 'K4>" ~-4"»SR\W 11 l "K>'>' _ . \ g B .9nRR§|| _@fz9 S R R-S iR-,RS~gS~'S R>' ::::::::::::::R ::::: : :S:.:::.N: '4"'1' |9 11K\ :..S::::::::::S S:::::.':'..:K:» Sllu R 1 ' ,,...,,,,,,,,.,',.,,.,....,,,.. K' s§ ................................................... .. Statement of the Ownership and Manage- ment required by the Act of Congress of August 24, 1912, as amended by the Acts of March 3, 1933, and July 2, 1946 (Title 39, United States Code, Section 233) Of CRANBERRIES, The National Cran- berry Magazine, published monthly at 1950. Wareham,Bulls 1950. 1. The names and addresses of the publisher, editor, managing editor, and business managers are: Publisher-Clarence J. F. Hall, Ware- ham, Mass. EditorClarence J. Wareham, Mass. Managing Editor- Clarence J. F. Hall, Wareham, Mass. Business Manager Clarence J. F. Hall, Wareham, Mass. 2. That the owner is: Clarence J. F. Hall, Wareham, Mass. 3. That the known bondholders, mortgagees, and other security holders owning or holding 1 percent or more of total amount of bonds, mortgages, or other securities are: None. CLARENCE J. F. HALL. Commonwealth of Massachusetts Plymouth, ss. Sworn to and subscribed before me th 4th da f October, 50 this day of 1950. (Seal) BARTLETT E. CUSHING. (My commission expires April 6, 19'56) WISCONSIN SALES CO. MEETING SUMMER MEETING Wisconsin CranberrY Sales Com- Wisconsin Cranberry Sales Co- pany held its annual summer meeting September first at the Eye Country Club, Wison- country CluU, vviscui sin Rapids. Lester Haines, C. M. Chaney and George Weston of the Chaney andGeorgeWestonof the American Cranberry Exchange were present, each giving a re- port. There was the usual busi- ness session and the reports of the president, Miss Jean Nash and general manager, D. C. Hammond, Jr. There was excellent attend- ance. for Should pine trees planted for sawtimnber be pruned artificially? Yes, the trees should be pruned. Artificial pruning will remove the c p orng remove the limbes long before Nature might do it, thereby assuring you of more lumber free knots from each tree. R:' :::...pect x X] i~iiiiiiiiiii. j iiiiri :{i~ij~~i~i~~ifiiii~~ii~~.*i¢.~. . ... ~~~ ~ ~ ~ iiii:::::::iii~`~~:~· F....... al n ran err Marketing Problems MaProem (Editor's Note: The following is the address of Prof. John I. Kross of the Uulls of before the an- University Wisconsin nual meeting of Wisconsin State Cranberry Growers' Association, Wisconsin Rapids, August . It is printed because cran we believe any light thrown upon information for cranberry growers to study) study) My interest in the cranberry industry is like to state, that I am a rather recent one, and I would neither fully acquainted with all of its operations nor with the many problems involved. P Upon reviewing the available Upon reviewing theaa literature, reports, statistical information and through discussions d correspondence ith leading cranberry experts I feel like the cranberry experts I feel like the proverbial fifth string quarterback playing in a tough league. How ever, there is one gratifying as- of my relationship withT the quarterback and that is that I don't have to carry the ball or execute the blocking assignments. Now what are some of the areas in which future decisions for the cranberry industry seem apparent. 1. The correction of the nat. onal cranberry supply situation brought about by technological improvements in production. : denand :::~ rrgjgg8888:::;ca ....... changing consumers' eating and i: Ii ' ' i~ ::~: :-":~:~~ 2. Broadening thereby Afri:~**i...........: :::::'~x::::::c* spenoing habits. 3. Emphasis in the field of sell. ..... ~Cranberry Growers ':r ~'~j~~~:~~.. . . . . . . . . . Always Especially .. WELCOME to .,:.'ii::ii Visit and Ride THE FOR PRE -FABRICATED FLUMES THE Tel. 'RW. SEE~~~~~~ AmJrSouth R. A. TRUFANT Hydraulic Consultant -Bog Railroads For Sale or Rent Carver 64-11 NORTH CARVER, MASS R~ _ Mr. Carver, Mass. and Mrs. Ellis D. Atwood SixteenSixteeu ing and merchandising. 4. Reducing unit marketing costs involving consolidation of harvesting, assembling, packaging and selling operations. 5. Minimizing price cutting or competition among cranberry growers. 6. Improvements in quality in- volving varieties, grading and packaging. 7. Industry wide approach in handling present supply problems on a national basis. Production Not Kept Pace With Population In my discussion today I will make reference to some of these problem areas, particularly those dealing with marketing. The cran- berry production in the United States during 1925-39 period, on a five year basis, averaged about 600,000 barrels; during 1940-44 it averaged 634,000 barrels and dur- ing 1945-49 production averaged around 865,000 barrels. Upon checking this data we find that from 1925-39, production for all practical purposes has not kept up with the increase in population. Some adjustment was made in 1940-44 but in 1945-49 we find an increase of 27 percent in produc- tion over the previous five year period. This drastic increase has had repercussions on the whole cranberry industry creating ser- ious marketing and other problems. Whenever a manufacturing or other industry finds that its going plant and inventories are produc- ing more units than can be sold, an immediate decision is made to reduce production and to launch a program to step-up sales. If this doesn't work the engineer and other technicians are called in to find ways of cutting production IUTfEREpTD | -InTIERESED- in buying or leasing Wisconsin Cranberry property. High quality Searles Jumbo, McFarlin and Howes vines for sal. sale. Vernon Goldsworthy 936 Memorial Drive Sturgeon Bay, Wisconsin unit costs; likewise the sales de- partment is given the responsibili- ty of reducing unit costs of sell- ing without losing sales. In this particular example we are making reference to a very important fact and that is the complete control of making decisions is performed by only a few people who have the authority to see that these deci- sions are carried out, otherwise somebody is given a "pink slip" in his next pay envelope. Unfortu- nately, it is not possible to obtain the same degree of control in the production and selling of agricul- ural products as can be obtained in the iranufacturing industries Cranberry growers are in a much better position than other seg- ments of agriculture with refer- ence to controlling its own affairs because you are organized. At this stage of my talk I would like to interject the following in- at. Price Production Per Year Barrels Barrel 1944 375,700 $24.60 1948 967,700 $10.10 Consumer Purchasing ar Disposable Powar Value Income Dollar $9,237,000 146 billion $0.80 $9,753,000 195 billion $ .58 The knowledge of consumer preference for cranberries is of particular significance as an indi- BAD NEVV cation in the total value of sales accompanying a change in price. From the growers standpoint, in the statement just mentioned, lies the crux of determining the amount of cranberries that should be sold each marketing season. Additional research in price forecasting is necessary-the Univer ity might be in a position to help you obtain this information. The main problem facing cranberry growers is to determine the kind of programs needed to bring about the so-called supply-con sumption adjustments as well as determining a program to dispose of the large carry-overs from previous crop years. The Matter of Carry-Overs The following is an estimate of the carry-over in the hands of all processors as of March 31st: 1949 368,094 barrels 1948 447,500 1947 484,700 1946 591,200 194 314,800 1944 143,000 1943 270,000 1942 381,2001941 282,000 1940 178,000 These estimates were made available by Mr. C. M. Chaney of the American Cranberry Exchange. Whenever a surplus crop confronts the cranberry industry, there are about three steps that become necessary in handling the situation. (1) To determine the Can turn into GOOD KIN\A IF when disaster strikes insurance pays promptly n cash foryourloss! With the harvest on you will be storing berries in isolated locations without protection. Be sure you don't suffer a loss in these critical times. Insure as advised by Eben A. Thacher-your sleep will be more peaceful. Brewer & Lord INSURANCE 40 Broad St., Boston 9, Massachusetts Telephone: Han. ock 60830 Seventeen volume which must be kept off the Do Not Need Federal trend in the marketing and dis- market by states on a prorated Marketing Order tribution costs as a percentage of basis. (2) To apply the volume to n my opinion you do no need prices paid by consumers for food be sold in terms of grades-a federal marketing order unless products This means that growers measured in terms of barrels per you find that the attempts to regu-are getting a smaller proportion farm. (3) To regulate and allo-late the cranberry industry on a of the consumers' dollar spent for cate supplies to various markets voluntary basis have not been su-food. Growers must find methods in the United States which nmust cessful. The Federal Marketing to balance this situation, otherwise marketing agencies will continue marke basis. organization within your present to obtain more of the consumers The*i isi q industry with federal compliance The big question is how are you powers to see that the regulations What can you do to prevent this going to carry out these steps. (controlling and allocating sup-trend from continuing to rise? The choices you have are: (1) on a plies through time and market There are two things: (1) reduce voluntary basis by the cranberry area) are carried out. The deci-your production costs, (2) reduce, industry, (2) y,t a l sind entrusted and made by your marketing costs-in other be sold on a fresh and processed Order would set up an additional to obtain more of the consumers' () h f ions now marketingorder. through a federal your respective industry organiza-words become more efficient. Aptions would be relegated to the ad-parently, in Wisconsin perhaps _ .body by some progress has been made to mnistrative established the Order. The costs of the new reduce production costs. DuringMAVTH1EWSALVV administrative body should be con-the 1945-49 period yield per acre I V T sidered as an additional expendi-in Wisconsin averaged around 60C ^INVV YI DLIC OEture to the industry. I feel that the barrels or 50 percent nrmre than thei' _id ~ expenditure of administrating the 1940-44 average and three times Iand Order might be more productive the average yield, per acre for the 1T / ^ [ to the industry if these funds were 1925-29 period. IIL ACKV spent in broadening consumer de-Unfortunately, I do not have mand. any information which measures Frost Inlsectide Co. I would like to rmake a few com-whether the selling of cranberries rrOSL gSeCtI4Ude OS. ments concerning the problem area has become more efficient or ineffi- ARLINGTON, 74 MASS. relative to reducing unit marketing cient during the past 25 years. Box 36J . costs. There has been a rising However, if I might generalize OD CRANBERRY C0 PERATIVE, nc. CAPE Ti. GROWERS-PACKERS -ISTRIBUTORS OF CAPE COD CRANBERRIES 17 COURT ST. PLYMOUTH, MASS. TELS. PLYMOUTH 1760 AND 1622 Eighteen from an accepted doctrine among marketing people, I might be on sound ground by stating that the marketing of fresh produce under existing conditions is a costly operation. The marketing system that we should strive for should be simplicity-the more simple and direct the route to the consumer the less costly. The principles of integration, consolidation, elimina- tion of duplicating selling services and other wasteful efforts should be adopted. Manufactures and other businesses are continually putting these principles into prac- tice because they find them profit- able. Earlier, I mentioned there are two remedies business firms em- ploy when they find themselves producing more goods than can be sold; either (1) reduce produc- tion or (2) step-up sales-some- times both actions become neces- sary. Let's assume for the moment that you have determined to launch a sales program because it will cure the industry's ills. In my opinion the cranberry industry will have to do both, that is to re- duce production and to adopt a more vigorous sales program. In rOteC(s. ~ S r ny considering the problem area of broadening consumer demand for cranberries what are some of the facts that we already know about consumer spending and eating habits? Percent of Income Spent For Food (1) In 1948 an American city family spent an average of $25.57 a week for food or 32 percent of the total income. In 1942 an urban family averaged $14.23 for food or 26 percent of their income. In the first quarter of 1950 urban families spent about 25 percent of their in- e o of their income for Food selling is be coming more complicated, competition is growing intense, shoppers are becoming mnore fussy. chases showed the influence of income more than any other groupsof foods. The larger size of the higher income families would account part for bigger food purchases, but families with incomes of $7,509 or more used 10 times as many frozen fruits and vegetables as did those with incomes under $2,000. Over $7,500 families used 17.8 _ Protects in Crang~~~~~~anuyma guardians'. ng as dependabie ~~s~~~aps~~~~~whene e~~BB~gsss ve of the dependabilitypounds of fresh fruit per week roweC st, Farms at Long Beach, Washington, represents compared with 5.8 pounds used by ranguyma under $1,000 families. ~~~information~Cranberry Per Capita Consumption --ProtectPortlaiofrom MASSACHUSETSFrost and Drought at Cranguyma Farms, PIOTO COURTESY OF PORTLAND OREGON JOURNAL Long Beach, Wash. SPREADING out in an impressive acreage in the great North- west, Cranguyma Farms at Long Beach, Washington, west, Cranguyma r3) Farms at Long Beach, an important part of our nation's cranberry production. Stand- ing as dependable guardians against frost and drought 1000 Rainbird sprinklers provide the correct and necessary rainfall whenever it is needed. This outstanding installation is indica- tive of the dependability of Rainbird Sprinklers. The distrib- utor or dealer listed below will be pleased to furnish additional information upon request. PACIFIC COAST DISTRIBUTORS R. M. WADE and CO. ARMCO DRAINAGE & STOUT IRRIGATION INC. Portland. Oregon METAL PRODUCTS CO. Portland; Oregon Portland, Oregon W. R. AMES COMPANY, 150 West Hooper St., San Francisco, Calif. ~EAST &MIDW~ESTf DISTRIBUTORS DISTRIBUTORS EAST & MIDWEST L. R. NELSON MFG. CO. Peoria, Illinois MASSACHUSETTS DEALERS JOSEPH BRECK & SONS IRRIGATION DIVISION VEGACRE FARM85 State St., Boston, Mass. Forestdale (Cape Cod), Mass. Declining (2) The trend in per capita consumptin of fresh cranberries since 1.910 has been steadily declining. 1940-49 consumer .27 lb. 1930-39 consumer .38 lb. 1920-29 consumer .47 lb. 1910-19represents.54 consumer lb. The trend in per capita consumption of canned cranberries has increased in the past 15 years. 19'35 1936 1937 1938 1940 1941 1942 1943 1944 1945 1946 1947 1948 1949 .2 of a pound .3.. .3 .4.. 5 .. .5...... .6 .3 3.. .5.. .8 ~ . ...... .5 Figures on canned cranberries are on a product weight basis, that is, cran berries plus sugar. One pound of canned cranberries requires about .379 pounds of fres ranberries. (4) Location of the market- the Mid-west is believed to be the best single regional market for cranberries for two main reasons because (1) the percentage of Nineteen 5. Retailers-Are mostly interested in selling volume commodities that have a rapid turnover and high profit. Cranberries are looked upon by retailers as a necessity item therefore they do not display them properly or devote much individual attention to this commodity. -Every effort should be made to get retailers to devote more display space to cranberries. -Prepackaging makes displaying, ^ home cooking, (2) German and Scandinavian descent are numer- ous-in native countries where they used lingenberries which are similarly flavored. (5) Variation between sales in New York and Chicago. New York City and Environs Number of %of Total Year Barrels Sold ACE Sales 1941 18,054 6.7 1942 21,719 7.3 1943 21,417 7.5 Chicago and Environs Number of %of Total Barrels Sold ACE Sales 1941 18,308 6.8 1942 23,048 7.8 1943 21,989 7.7 In spite of having only half the popu lation Chicago sales have been substan- tially equal to those of New York or 3. National advertising along the same lines as the sour cherry industry-not individual brands but cranberries in general-in my opinion consumers do not pay nruch attention to brand names-cran- berry advertising should be tied in with the meat industry publici- ty. 4. Working with institutional dieticians, factories, school lunch, hotels and restaurants. a Ag Beat ns Distributing Agency roughly double those of New York on a per capita basis. (6) Size of market. 1943 1944 NATIONAL DISTRIBUTORS % Sales ACE% Sales ACE North Central shrd 19 vbgkqj srhdl u North Central 29.1 28.0 of Missouri River 19.5 -21.5 Mountain States 4.0 4.0 Total 52.6 53.5 How can we induce old custom-( 4d ers to buy more and how can we get new customers to join the class of being cranberry connoisseurs.for over a quater century 1. Consumer education on foodted States and Canada menus, method of meal preparation inUnited States nd Canada and recipes. This can be done through working with food editors -this means preparing news-Tel. Wareham 130 or 970 this meanspreparisng news- paper articles and stories for them -this probably is the cheapest form of advertising that I know of. 2. Working with professional nutritionists and homemakers. Robert W. Savary CHRYLER -PLYMOUTH SALES and SERVICE Goodyear and Federal Tires Repairs on all makes of cars Genuine Parts and Accessories East Wareham, Mass. Tel. Wareham 63-R Twenty. Wareham, Mass. 11 O -o J 0 J. 0 OFSPEIALD MANUFACTURED FOR CRANBERRY GRORS EVERYWHERE GROWERS EVERYWHERE FOR FIFTEEN YEARS I PRICE I 1I QUALITY SRIC RP CORRUGATED CO BOX i r0FALL RIVER, MASS. Tel. 6-8282 handling and selling easier and choice in his future plantings be- more attractive. Effort should be tween a variety which has yielded it a better keeper, or choose varie- made to get retailers to handle higher butkeeps less well, employ ties that yield less but keep longer cranberries over a long period, if and sell over a more extended per- the retailer doesn't handle thi cultural practices which will render the retailer doesn't handle this iod on the fresh market." commodity consumers have no opportunity to buy them. Retail- er is a very important link be- tween the farmer and the con- sumer. -Importance of tie-in sales should be pointed out to him. 6. holesalers and jobber could Sees the completion of Wholesalers could another cranberry be an important factor in getting harvest. i retailers to handle more cranberries- brokers needs servicing to induce wholesalers to handle larger J quantities of berries. _\ 7. Quality is the basis of successful merchandising controlling Played its part in this, at the bogs, and by addedquality is the foundation of repeat convenience in the homes of the growers. orders and sales. Good merchandising means making it easy and convenient for shoppers to buy quality products. Wisconsin Varieties Plymouth County Eectri C 8. Varieties of cranberries now Plh Cy Ec grown in Wisconsin present mar-WAREHAM PLYMOUTH keting problems-quote from recent study on Wisconsin ..Cran-Tel. 200 Tel. 1300 berry Production and Marketing"( the) grower is faced with a _ Under the tried, and proven trade mark above, this organization is devoting its every effort toward stabilizing the business of packing, shipping and the successful selling of cranberries. THE NEW ENGLAND CRANBERRY SALES COMPANY 9 Station Street Middleboro, Mass. TELEPHONE 200 U~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~1 FRESH CRANBERRIES Are On The Move Again This month a new crop of fresh cranberries is on the move into consumer markets. Growers in Massachusetts, in Wisconsin, New Jersey, Washington and Oregon have been going about the age-old business harvesting another crop. In-some respects, the harvests of today are not unlikesthose of a quarter-century ago. Fundamentally, we go about the business of removing berries from the vine in the same old way. But many new devices and techniques have been developed through the years. Growers find these machines and methods more efficient, more effective than methods outdated. The same thing holds true for the methods and techniques used by the Exchange in our sales work. Basically, the principles of good salesmanship never change. But methods do. This year, for example, for the first time, television is being used to take the story of cranberries to the U. S. public. During the fall of 1950, thousands of persons in 24 metropolitan areas will see "The Cranberry Story" on major television stations. Like a new mower or pick- or any other improved device for harvesting, it's an other new sales tool needed to move our crop to market. AMERICAN CRANBERRY EXCHANGE NEW YORK SEATTLE CHICAGO . Cranberries -The National Cranberry Magazine -link page Cranberries -The National Cranberry Magazine -link page PREVIOUS............Cranberries -The National Cranberry Magazine September, 1950 NEXT................Cranberries -The National Cranberry Magazine November, 1950 GO TO INDEX
Object Description
Title | Cranberries - The National Cranberry Magazine, 1950-10 |
Subject | Cranberries - The Magazine; |
Type | Text |
Format | image/pdf; |
Identifier | 5010CRAN.pdf |
Rights | 2008 Wetherby Cranberry Library; |
Submitting Institution | Wetherby Cranberry Library; |
Date Digitized | 2000-11-14 |
Coverage-Spatial | Cape Cod; New Jersey; Wisconsin; Oregon; Washington |
Coverage-Temporal | 1950-1959; |
Creator | Bob Taylor; Carolyn Gilmore; Carolyn Laban; Irving Demoranville; Phillip E. Marucci; Elizabeth G. Carpenter; I. V. Hall; Arthur Poole; Azmi Y. Shawa, Tod D. Planer; Dan Brockman; Joan E. Humphrey |
Date | 1950-10 |
Date Last Updated | 2008-11-10 |
Language | English |
Relation | Cranberries - The National Cranberry Magazine |
Description | The magazine entitled, “Cranberries – The National Cranberry Magazine,” describes grower information, regional news, and developments in the cranberry industry in the United States and Canada. |
Format-Medium | Magazine; |
Publisher | Clarence J. Hall |
Digitizer | Stosh Jonjak |
Description
Subject | Cranfest; Recipes |
Type | Image |
Format | Image/jpeg |
Rights | 2008 Wetherby Cranberry Library |
Submitting Institution | Wetherby Cranberry Library |
Date Digitized | 2008-07-22 |
Coverage-Spatial | Warrens, Wisconsin |
Creator | Cranfest; Warrens Cranberry Festival |
Date Last Updated | 2008-10-15 |
Language | English |
Relation | cranfest recipe brochures |
Description | For more photographs like this one, visit the Cranberry Library Photostream on Flickr at: http://www.flickr.com/photos/cranberrylibrary/sets/ |
Format-Medium | brochure |
Publisher | Cranfest; Warrens Cranberry Festival |
Transcript |
SERVINC A $20,000,000 A YEAR INDUSTRY
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LET SPEE-DEE SOLVE YOUR
FRESH CRANBERRY FILLING
PROBLEMS WITH
Attention
Increased production-
Ouiet Operation-Bog Owners
Accurate weights-L
Simple operation-Why Not Subscribe
Enclosed gear box-' T
Roller Bearings-to
Easy Cleaning-CRANBERRIES
Spouts to fit your container-
Spouts for easy bag opening-LOW Magazine
Trouble free operation-
for your Foreman?
LET LOW COST SPEE-DEE
HELP YOU-SPEEDEE FILLER It would be a Good
• -• 9 Business Investment
PAUL L. KARSTROM CO.
1826 W. 74th St. Chicago 36, Ill.
TO THE CRANBERRY GROWER-
the harvest season is a time of fulfillment, it
is the fruition of his year of labor, and generally of
many years of previous planning and work.
It is an even more glorious time when his berries
are sold and the check is in his hands.
To help the grower, cooperatively, to produce the
largest quantity and highest quality possible, and as
a unit of American Cranberry Exchange, to obtain
a fair price has ever been our aim.
Wisconsin Cranberry Sales Company
(A Cooperative)
WISCONSIN RAPIDS -WISCONSIN
ADAMS & GOULD BRIGGS & STRATTON,
Lumber Dealers Vineyard WISCONSIN,
Cap CLINTON,
| ubrDaes
& |CapeVineyarad 1LAWSON, and HERCULES
"Everything Under Cover" E I f!
East Wareham, Mass. Electric Company ENGINES
Expert WorkmanshipTel. Wareham 648 Only Genuine Parts used
|—_ Offices: | Engine Driven Generators
For Emergency
Building Material for Bog, Chatham Portable and All Applications
Screenhouse and Home Uses Falmouth
Power Mowers
Hyannis and Tractors Serviced
Vineyard Haven
Paints-Hardware AlanPainten Co.
.__________________________________________ Established 1922
Tel. 334 HANOVER, MASS.
I—r l Hall & Cole i
H. R. Bailey Co.
AN AD IN Established 1848
Incorporated
CRANBERRIES Commission Merchants South Carver
Magazine and Jobbers Massachusetts
94 Faneuil Hall Market 102
IS AN ADVERTISER'S BOSTON, MASS.
BEST METHOD OF WE ARE TAKING
GETTING HIS "NEWS"
BEFORE THE INDUSTRY APPLES AND CRANBERRIES ORDERS FOR
SPECIALTIES CRANBERRY
EQUIPMENT
Car Lot Receivers
Wareham Savings Bank
and The National Bank of Wareham
•Falmouth Branch Conveniently located for Cranberry men
Welcome Savings Accounts Funds always available for sound loans
Loans on Real Estate
Safe Deposit Boxes to Rent Complete Baking Service
Complete Banking Service
PHONE WAREHAM 82
|FALMOUTH 80 Member Federal Deposit Insurance Corp.
growth. P. D. B. crystals can be
used this fall as late as November
hack, poison ivy, and wild bean.
ass. Cranberry Mass.Cranbe
yDr. Cross also suggests the pulling
l US ~ldalNoat_
lStatio n Notes x
~ta~tidn and
and Field
by J. RICHARD BEATTIE
Extension Cranberry Specialist
___ ______________~____ '_________
of woody plants, such as asters,
|hardhack, and meadow sweet after
harvest. Stod.dard Solvent can be
used now as a spot treatment for
grasses, sedges and rushes. It stil
isn't too late to pull out beggar
ticks before they go to seed. We
realize that the above practices
cost money and that budgets are
limited, to put it mildlg. A grower
limited, to put it mildly. A grower
makes his own decisions, of course,
as to the practices he should adopt.
We are merely pointing out the
proper timing and efectiveness of
these recommendations.
The Cranberry Festival, held
October 7, was a huge success.
The writer was particularly impressed
by the excellent demonstration
of cooperation between
the poultry and cranberry industries
in their handling of the "super
chicken barbecue". More co
operation among our various agricultural
groups would seem to be
in order. This was a real beginning.
We hope the good work will
be continued.
The annual Production and Mar
keting Conference will be held
November 29-30, at the University
of Massachusetts. The problems
of our industry are carefully con
sidered at this state-wide meeting.
Recommendations are prepared.
and submitted to the proper auth
orities. We hope to have another
large delegation of cranberry
Frosts Too Frequent
The cranberry harvest in Massa-
1Massa
chusetts didn't begin generally un-
til about September 14. The de-
lay in picking was due primarily
to lack of color in the berries, plus
unfavorable weather conditions.
Cape growers experienced a storm
of near hurricane strength on Sep-
tember 11 and 12. Fortunately,
very little damage occurred in the
cranberry area. The delayed har-
vest, shortage of labor, and frost
activity has resulted in a rather
hectic season so far, at least.
Water supplies are still critically
low. We hope that frost activity
doesn't continue at its present
pace. Eight warnings have been
released as of October 9. There
was only one warning for the en-
tire harvest season in 1949. Sep-
tember was an unusually cold
°
month, averaging about 2 below
normal. A temperature of 16 °
was recorded on one bog Septem-
ber 25. Dr. Franklin estimates the
frost damage to be about 4% as
of October 9. Speaking of frost,
the telephone distributors would
appreciate knowing when growers
have finished picking. It will save
the telephone distributors consid-
erable time and the Cape Cod
Cranberry Growers' Association
unnecessary telephone bills. We
would appreciate your help in this
matter.
QualitFruit
a little ahead of last year. Let's
continue to furnish our marketing
. ^ ^ cos t
agencies and Mrs. Consumer with
high quality fruit.
Late Fall Reminders
Now for a few reminders on late
fall management. They have been
given before, but are briefly out-
lined again for growers' consider-
ation. Dr. Franklin reminds us
of the importance of thefall clean-
up flood where water is available.
This flood rids the bog of much of
the harmful trash that accumulates
each year. Fairy rings should be
treated after harvest. Dr. Berg-
man's recommendations for control
of this fungous disease are care-
fully outlined on your insect and
disease chart. Fall fertilization is
practiced by many growers. Dr.
Chandler suggests a high phos-
phorus fertilizer, such as the 1-2-1
ratio. Amounts might vary be-
tween 200 to 500 pounds per acre,
depending upon the condition of
the bog. Dr. Chandler is available
to discuss fertilizer requirements
with growers. Where a bog can't
be flooded for the winter, pruning,
raking, and sanding should defi-
-postpon
nitely be postponed until nexeltrgenextot growers present this year.
next
spring, according to Dr. Franklin
and Joe Kelley. Apparently, this
mechanical injury to the vines
makes them more subject to win-
terkilling.
Dr. Cross Suggests-
C us tht this is a
tells
Dr. Cross tells us that this is a
KILL WEEDS AT LESS COST
WITH
AMSCO STODDARD SOLVENT
PROVIDENCE, R. I. Hopkins
370 Aliens Avenue....1-1300
PORTLAND, ORE. Broadway
BOSTON, MASS. Prospect
60 Foley Street..........6-8100
CHICAGO, ILL. Andover
230 N. Michigan. 3-3050
NEW YORK CITY Murray Hill
155 E. 44th Street..2-6490
P2IL700 Robers A. adciff
2700 Roberts Ave. 5-3540
WIS... Greenf6eld
LOS ANGELES, Calif. Madison
555 S. Flower St...... 9-2179
Ft. of S. W. Gibbs St.0579
I Service in 48 States
AMERICAN MINERAL SPIRITS
~~~Qualitygood time of year to stake off
Whgood time yeare experiencing
growers
Whilegrowers are experiening
an unusually hectic harvest season,
there are some brighter sides to
se
tre arebighr
the picture. The quality of the
berries appears to be excellent.
The trade seems to be pleased with
our fruit. Cranberries are moving,
even though we would like to see
them move faster and at better
prices. It is still early in the
those areas on bogs where loose-
srife, poison ivy, and small bam-
bles are now a problem. Growers
ran confine their treatments for
these particular weeds early next
these particular next
weeds
pring before they make excessive
BE A SUBSCRIBER TO
I p -'W
CRANBERRIES
I
season for fresh ber-
marketing ~~~~~~~marketing season
feherCOMPANY
ries, and we understand orders are
Two
Mid-Years of 1850's Finds Growers
Troubled With Insects And "The ROf"
Rot"
These Troubles Temporarily Discouraged Some, as They
Sought Possible Remedies-"eashore" Bogs of Josiah
Freeman and Braley Jenkins.
(This is the 13th installment of the History of the Cranberry Industry)
^~~~~by ~~and
CLARENCE J. HALL
The "experiments in developing recognized bog practices" as re-
ferred to by Mr. Eastwood in the last installment, were working out
rather well in the latter half of the 1850's. There were, naturally, how-
ever, developments which did not please the growers. These were in
particular, insects and rot. The very earliest of cultivators paid little,
or no regard to bugs, and it has been said there were few to seriously
ravage cranberry vines until man began to make bogs-to take the vines
out of their low, natural environments.
Mr. Eastwood mentioned but two insects, compared to the many
now known. Referring again to the invaluable 1883 paper of O. M.
Holmes, Mr. Holmes said; "Insects first made their appearance in the
shape of the 'vine worm' in 1856. Up to this date (the growers) never
had a berry rot on the vines. The vines were perfectly healthy, and
it was a great satisfaction to gather the crop in such good, sound
con-
dition . . . in the year 1858 the berry rot on the vines commenced, at an
alarming extent, which caused the growers to be somewhat despondent
as to the success of the business." Insects, had, however, been noticed
and caused concern to som,3 growers much earlier as has been mentioned
in previous chapters. Captain Ze-
bina H. Small noted that "about
1.854-55" the vine or "fireworm"
as he designated it, had taken
"almost full posession of all the
cranberry yards on the Cape." He
tried various experiments, such as
sprinkling the vines with ashes,
lime, pepper, tobacco, without re-
sult. He finally concluded to try
the experiment of keeping the
water on over the vines, later than
usual, and found relief.
Rot Appears in Jersey
The rot appeared in New Jersey,
as Barclay White (mentioned pre-
viously as having started cultiva-
ting in 1851) wrote of his exper-
iences in August 1854, when he
found his vines "most luxurious and
there appeared to be 25 to 30
bushels of sound fruit." But they
commenced rotting and, when pick-
ed, he obtained but ten bushels.
"Such has been my experience" he
added, "in the cultivation of the
cranberry that unless I can find
a remedy for this rotting of the
berry, I must abandon the berry
as unprofitable."
So, thus early, the cranberry
grower found out the truism, that
agriculture is a battle against in-
sects.
' ^ Barclay White
now operated as J. J. White, Inc.,
has long been one of the most
'famous of cranberry properties in
entire country T
ated with the enterprise, from' Barclay
White, and Fenwick, to Joseph
and Miss Elizabeth White, the late
Franklin S. Chambers, Joseph
White's son-in-law, Isaiah Haines
others have been among the
leaders in Jersey. For yearsWhitesbog was the largest produc
the aoi-country. Those associ
g un. hteog i the on
bogo in existence which has its
Miss White sent and received when
Unite tates st ice
ownthis
b
i ie snt and received
she eand eeien
and c atn of beberries
and cultivation of blueberries. A
portion of the property has been
or r the United States
Deartent of riuture eeri
ments in the cranberry breeding
program. J. J. White was the
author of the second book upon
cranberry culture published, first
etn, in 10 ater he d
gun growing cranberries in 186
"Cranberry Run"
The first unit by Mr Fenwick
from te present h
was not far from the present home
of Isaiah Haines on the property.
This was a natural cranberry
With this mention of Barclay
White and New Jersey it might
here be told htat his small begin-
ning at Sim Place was successful
although he was shortly after ap-
pointed superintendent of Indian
affairs in Omaha, where he re-
mained for about 12 years, not re-
turning to the cranberry business
again. Before he left, however, he
had organized the Penn Fruit
Company, and this bog he started
is now part of the bgs of the Penn
Producing Company, operated by
Isaac Harrison. Mr. White was
the father of Joseph J. White and
grandfather of Miss Elizabeth C.
White of Whitesbog fame.
James E. Fenwick
It was in 1857 that James A.
Fenwick, the to-be father-in-law of
J. J. White set out the fruit unit
of Whitesbog. He had previously
experimented in a small way, be-
ginning in 1854 at the "Colman
Farm" in a swamp depression
called "Skunk's Misery" about a
mile east of Pemberton.
As is so well known, Whitesbog,
. .^-.^.4-1 ^'^^meadow and the stream which ran
through it was called "Cranberry
Run. Long before Mr. Fenwick
acquired it, berries were picked
there by "all comers" and these
pickers often came by horse and
wagon and camped tre for the
harvesting. When he bought the
property Mr Fenwick as a protec
tion against these pickers (whonaturally were not pleased by the
private ownership of property so
long considered as punlic) built
fence of cedar rails around what
has come to be called "old bog".
Miss White in telling of these days
in August, 19411 saidid when she first
began to help in 1893, remnants of
the fence were still standing nearly
intact, and there were two loading
platforms which Fenwick had
built for sanding scows.
Cranberry Run, Miss White said,
turned out to be inadequate as a
water supply, going dry in even
moderate droughts. About 1880,
Fenwick bought, of George Upton,
an adjourning 700 acres, including
Canal Pond, an undeveloped area
on both the south and north sides
Three
of the present road from Browns
Mills to Lakeport for $3.00 an
acre. Mr. Fenwick died in 1882.
(A detailed story of Whitesbog and
(A detailed Whitesg ad
storf
the noted
White famly appeared
in CRANBERRIES January, 1939.
6Author's Note-It might be well
at this point that subjects
to say
well covered in
which have been
which have been well covered i
previous issues of CRANBERRIES
will not be repeated in detail in
this: series of historical articles.
Only the highlights or main facts
of the articles will be used in their
chronlogical order as nearly as
possible. This seems necessary, as
otherwise the series would be pro
longed even beyond the extended
length ..in ..which they will .be
printed to cover the scope of the
whole industry.
whole industry.
Early Growers Built Cheaply
Mr. White in his book referring
briefly t the stry
to the efforts of'erthe very
first experiments in New Jersey,
mentioning only " Peg-Leg" John
Webb, and Barclay White, as of
the very first cultivators said: "I
was not until near the year 1860
that the cranberry industry
was
commenced in New Jersey." He
had previously stated that it
was
estimated; "until towards the year
1860, 9110 of those who undertook
the Jersey-
it failed." Although n
men had heard something about
the success of cranberry culture in
New England, "they knew little,
or nothing of the methods of culti-
vation by which this was achieved."
It was possible to set out large
acreage in New Jersey with small
proce
capital. The processwas simple.
ita The w pe
to build a dam, Not only do you
hold water over the selected site
One method was
that you can train your vines in the Spring so that you can pick much
for two years to drown out vege-better in the Fall.
of purchasing a Western Picker. The first
There are two methods $160.00. The other way is
way is all cash in advance and you save
down and the balance on delivery. This way you save $50.00
trunks were removed, more were $150.00
still assured of delivery of a Western Picker.
not. A bog might be four or five and are as follows:
The cash and time payment prices for each month are
feet out of level. Weeding was Total time payment price
Cash price durinz month with $150.00 with order:
WESTERN PICKERS, INC.
1172HIEMLOCK AVENUE COOS BAY, OREGON
It is interesting to observe how few Americans know (or have
the difference between Fascism, Nazism, Communism or
thought of)
as distinguished from Americanism.
Socialism,
These forms of "closed" societies are something that they have in
Europe and is just something that does not concern us.
But is this exactly true?
our present American way of life, labor unions are getting
Under
are being helped by Government rulings which greatly
stronger. They system, where Union dues
further their operations, such as the "check-in"
are taken out of your salary. This is only one of the very big helps to
Unions.
strike with or without cause, and be assured of a
A Union can now
It is not even necessary to tell what you
place at the bargaining table.
are striking for.
The Union leaders are now so strong that it is more desirable to be
a Union President than President of the United States. They hold their
positions for life and can name their own salary and cannot be replaced.
Because the Government has placed these Unions on such a strong Po
sition, the next logical step is to regulate these Unions more closely so
that these Unions cannot control our National economy such as Lewis
has been doing with his coal miners. The next step would then be to see
what becomes of all the Union money and to oust those entrenched Union
leaders and take over the management of the Union.
iThisis Fascism. The Government controls the Unions and the Unions
control the Government. This is what happened in Italy under
and can very easily happen in the United States. Then the
Mussolini to strike because he cannot strike against
working man loses his right to change jobs because his Union
the Government. He loses the right
tells him what to do. He loses his initiative because there is no recompense
and he becomes a poor workman because he cannot be paid according
to his ability to produce.
How close are we Americans to this Fascist way of life? Do your
own meditating.
This next year Social Security benefits are to be extended to include
Agricultural labor.
means that employers of cranberry every man received
ister-theyThis will have to report how much moneyworkers will have to reg-
from him. He will have to withhold a certain amount to be sure that
his workmen Day their income tax. It can mean that you do not pick
own pickers, but get them apportioned to you by your Employment
your so that the Gov-
Agency, and you will have to take bookkeeping lessons
rmeernment to avoid much of this bother is to do
Auditors can chck up on you.
One way for a small Grower
you own work with a Western Picker.
To get a Western Picker, you are going to have to place your order
soon, because after the Elections are over no one can be sure about get-
tong anythg.a small corporation, working capital
Because Western Pickers Inc. is
a great reduction
is a very important item. To get this working capital
in price for early orders is made. Early ordering also assures you of a
Picker, because all orders will be filled numerically, and after
Western
a noint will be reached where we can no longer fill your order.
a while get your picker cheaper, but you get it sooner so
given but the scantiest of atten-of
Nov. 1950 890.00
tion. Little regard was paid to Dec. 910.00
or for a fast reflow in Jan. 1951 930.00
drainage Feb. 950.00
times of frost. Good, coarse sand Mar, 970.00
April 990.00
was not as easily available as on May 1010.00
June 1030.oQ
Cape Cod. Sanding was not the
July 1040.00
general rule. The objective and Auly 1050.00
in as many Place your orders direct to Western Pickers
tradition was to put
or to the following representatives:
acres as possible and to get good
$ 970.00
980.00
990.00
I000.00
1010.00
1020.00
1030.00
1040.00
1045.00
1050.00
Inc., Coos Bay, Oregon
they Washington-Yock & O'Hagan, Grayland, Wash.
crops without sanding--and Wisconsin -Jerry Brockman, Vesper, Wisconsin
J. Hillstrom, South Middleboro, Mass.
did get heavy production inexpen-Massachusetts-R. (ADVT.)
(Continued on Page 11)
Four
,t~NI/L /CRANBERRy
5
ISSUE OF OCT. 1950-VOL. 15, NO. 6
Published monthly at The Courier Print Shop, Main St., Wareham, Massachusetts. Subscription, $3.00 per year.Entered as second-class matter January 26, 1943, at the post-office at Wareham, Massachusetts, under the Act of March 3, 1879.
FRESH FROM THE FIELDS CompiledbyC.J.H.
MASSACHUSETTS THE SITUATION
Rainfall Continues Down In Massachusetts, as of the first week in October, harvest was
1Rainfall ntinues b worst This due to days too wetRainfall, so badly needed by the to pick, but more importantly the acute shortage of harvest labor. With growers, was deficient for the October beginning some of the growers, mainly the larger ones did not
month of September, the total be-have a quarter of their crop in. Harvest is expected to continue until theing 2.21 inches at the State Bog. end of October and probably into November. Labor is much scarce in
Co Down behind usual, the in many years. was
away
other areas, too.
This included the rains of the tail oterareas,
This inelud.ed the rains of the tail Car shipments through Middleboro as of end of September were
end of the tropical hurricane which 186 as compared to 256 last year. However, this is not true picture
as
swept over Southeastern Massa-more and more berries each yea are going out over the road, perhapschusetts the 11th and 12th, this half as many have gone by trucks this year as by rail.
being only 1.06. During that Eastern Early Blacks were opened by American Cranberry Ex
bsein onle 106that Duanbrriang change on September 12th as follows: $3.00. a quarter, or $12.00 a bbl.,
storm over Cranberry Land high (cellophane bags) which is $1.00 less than last year. "window boxeswinds roared for about 36 hours, $3.15 a guarter, while what small part of the crop went in the loose,
or
trees were felled, power and tele-the old wooden box were set at $2.75 a quarter.
phone lines were disrupted, and Prices held and early demand was good. There was a slowing upthere wastheresomem da e to all about October 1, as first demands were
dramage small filled and warmer weather set
in.
craft along the shore. Quality was called "very good" and color good. There:-was someThere was no injury to bogs as frost in the berries at the end of Sept. Some felt the 600,000 bbl. esti
there was in the huge wave which mate would be reached. Others were not so sure.
accompanied the hurricane of From Wisconsin it was reported berries were expected to be not quite
1938, when the wind was from the as small as first expected, with quality very good in most cases. This1938, w was from the may raise Wisonsin's revised lower estimate. Jersey reports little
when the ind
southeast, the September hurricane and quality better than '49 which was better than average.
rot
of this year being from the oppo-Cranberry Growers Council has made a tentative allocation of the
site quarter. Some growers, how-cooperative part of the crop it controls (NCA, ACE) as 50 per cent forever, hastened to put Dashboards in fresh markets, 30 for processing, and 20 unallocated, or left flexible.
their outlets where near salt water NCA has set its sight to handle 300,0:00 bbls., and according to Co
wheroperative
their outlets News it expects to dehydrate 20,000 bbls. which it hopes willto prevent salt water in the creeks be bought for the Armed Forces which will be provided with a largefrom backing up and going onto amount of turkey for Thanksgiving. It also is selling sauce in gallonthe bogs. Greatest loss to the sizes in limited quantity to Army-Navy for domestic use.
cranberry men was in the waste from the huge forest fires in Can-average of 23. Sunday was a cold
of time during the two-day rain, as ada. The sun was partially b-day, the coldest on record for that
many had planned to start picking scured at times, and cast a yellow-date, according to the Boston weaon
the 11th on a rather large scale. ish, gloomy light. The pall was ther bureau. There were snow
Total at Boston gave a minus for very noticeable. urre hern ew
the month of 2.25, while the total October Predicted Coolern nrthen e
for the year to October 1 was only While September was slightly Sunday night gave every indica
21.17 inches or a deficiency since colder than normal, the U. S.y severe frost,
January 1 of 9.04 from normal. Weather Bureau had predicted that although late in the afternoon the
Month Cooler Than Normal October will be a warmer month ky clouded up and there was wind.
The month was colder than nor-This continued until about three
than normal in the Eastern part oied until out
mal, about a degree and a half a of the country, but cooler than us-plock when the clouds disapday
less than normal, although the ual in the Western half. ered and the wind stopped. The
temperatures for the year are a Frost Losses temperature then droppe precip
total of 332 degree units. Colder weather moved in with a itously. Bog temperatures locallySoutheastern Massachusetts, as bang on Saturday, Sept. 23, with ranged from 27 to 18at two bogsdid much of the East, experienced the first real frost of the year oc-in Carver. At a bog in East W
a "week of gloom" the latter part curring. Temperatures on the ham there was a low of 18~;. The '
of September, due to drifting smoke cranberry bogs ranged about an bog of the Lowell Cranberry Comn-
Five
pany at Carlisle in Middlesex coun-
ty also recorded 18.
Monday night brought the third
in the series, with temperatures in
Southeastern Massachusetts aver-
aging 22-23. A low of 16 was
reached at the Green, Rhode Island
bog.
Frost losses up to that point
had been negligible. An estimate
ahad bee Se bogofles estimate-
on
at the State bog of losses on Sun-
day night ran as rather high, one
of the most severe in several years.
of the most severe in several years.
Cause was probably mainly water
scarcities, either complete lack of
water or an attempt to save what
little there was for future emerfi-
for the month were writ-
enoff by Dr. Franklin as an "out-
Losses
side" three per cent. October was
side threegper Octo
cent. was
still ahead,apicking was extremely
delayed, and water supplies con-
tinued to dwind~le as of the first
to dwindle as of the first
part of October.
First frost warning of the season
went out Sunday, the 17th. Aver-
age low was 25, with a few 23-24.
There was a frost the previous
evening, but no warning, and a few
green berries were picked.
NEW JERSEYries
-NEWY JE
September Cool, Dry
September was another cool,
cloudy month in New Jersey, with
a deficiency of heat, sunshine and
rainfall. The average daily mean
temperature for the month was
63.5 degrees, compared. to the nor-
mal of 68.2 degrees. In spite of
excess of cloudy weather, the rain-
fall for the month was only 2.10
inches, compared to the normal of
4.17 inches. For good measure,
there was an almost complete obscuring
of the sun, caused by smoke
from the Canadian forest fires
from the 24th through the 27th.
This haze was unusual because ice
crystals were combined with the
smoke particles. The combination,
apparently, made a screen that was
apparently, made a screen that was
effective in moderating the frosts
of the mornings of the 24th, 25t,
and 26th. Bog temperatures of
°°
26 to 28 were general the first
two of these mornings. So far, no
grower has reported any injury of
importance. Information from the
authorities is that smoke alone will
not check radiation of heat enough
to moderate a frost condition.
six
Cranbery HarvestLate
Cranberry harvesting is behind
schedule because of poor weather
and scarcity of scoopers this sea-
son. The quality of the New Jer-
sey crop is well above average this
season, with even less rot than in
the 1949 crop which was also above
average in quality.
Fruitworm Damage
Very heavy flights of Sparga-
nothis fruitworm moths have oc-
curre o numerous properties
this season during September.
Considerable damage to the crop
s o d on a fw b ,
by and large, it has not been very
serious. The reason for the sud-
den appearance of this pest, which
had heretofore been localized on a
few bogs, throughout the cranberry
rowing area is not known. With
such a heavy moth flight this fall,
the big question is, of course, what
will the infestation be like next
season?
WISCONSIN
Berries Not as Small as Feared
Harvesting started about Sep-
tember 18, and operations were in
ful lswing a week later. The ber-
were, at early harvest, at
least not quite as small as first
expected, and the color should be
good, the quality very good in
most cases. Wisconsin Cranberry
Sales Company shipped its first
order on September 22, three days
earlier than last year. The order
was Jumbo Searles.
Labor Scarce
Labor situation is rather acute;
most marshes had sizeable crews,
-—"""
.... .
but none to spare.
Personals
Prof. Earle Cox, University of
Massachusetts, spent a few days
around the marshes in the Wisconsin
Rapids area, being especially
interested in the marsh lay-outs,
the raking machines and cellophane
equipment and machinery.
Two new members of Wisconsin
Cranberry Sales are Thomas Dreovr,
Chicago, and Arthur Nelson,
Three Lakes. Both own new de
velopments at Three Lakes.
GON
Harvest Delayed
Berries were late and uneven in
ripening, as harvesting started off
during the week of Sept. 23, which
was interrupted by three days of
heavy rain. On Oct. 3, harvest
was still being delaped by a downpour
of rain.
Early Frosts
Unprecedented frosts began on
Sept. 29 to Oct 2; lows were
.Orn in
around 25. Over-confidence in
Oregon weather caused some loss
due to lack of protection Most
growers used sprinkler systems,
however.
D. J. Crowley of Washington
Cranberry -Blueberry Lab was
scheduled to visit Oregon marshes
Oct. 5-6, and meetings were
planned at North Bend and Ban-
don to give growers a chance to
confer with him. At the same
time D. A. Steenland, plant disease
specialist, and Ralph Clark
of Oregon State College paid of
ficial visits.
_ p_
.
It's the only carbonated Cranberry drink and,
blended with Cola, is a real treat. The children love
it and it's a super mix for the grown-ups. One gallon
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$1.00 a Quart or $3.50 a on
(POSTAGE PREPAID)
CANBERRY COLA CORPORATO
CRANBERRY COLA CORPORATION
Abington, Massa:husAtts
NO C. 0. D. s
.A .» •payroll
./~F
A Reason For Wisconsin s Growing
Production-Good_the Frost Forecasting
Production-Good Frost
Since James W. Milligan, Meteorologist, Took Over Three
Seasons Ago. Losses have been Neglible, where Formerly
Heavy.-Been in Weather Service Since 1930.
_.~~__________ ~with
by
Clarence J. Hall
One possible reason why Wisconsin is steadily gaining in production
per acre is the Wisconsin Cranberry Frost Warning Service, now in its
third season. James W. Milligan, Meteorlogist, who is in charge during
the long frost season, won't say as much, but some value of the service
may be determined from the few frost losses since the service was or-
ganized. During the past two years, losses have been negligible, prob-
ably less than one percent. Before, losses in some years were extremely
heavy. Take the year 1947, when 40,000 barrels were lost in a single
night, roughly 20 percent of the crop.
Wisconsin, as far as its cranberry marshes are concerned, is one of
the most difficult and hazardous areas for frosts. Frosts are likely to
occur frequently from early May (when vine growth starts). until late
in June when blossoming begins, occasionally in July and August, and
with increasing frequency in September. Any frost could cause partial
to total failure of the crop. Occasional summers are too cold for the
berries to develop normal size. Other weather troubles are the local
hail storms or torrential rains which occur every summer over some sec-
tion of the state, also adding to the crop reduction.
"To Near The Arctic Circle" bogs to those of New Jersey. By
in the U. S. Department
of Commerce, Weather Bureau,
project is in co-operation with
the Wisconsin Cranberry Sales
Company, the Mid-west Cranberry
Cooperative, and independent
growers. The Frost Warning Ser
vice is truly a cooperative project,
the Weather Bureau and the
Wisconsin cranberry growers
sharing expenses equally. All
growers benefit from his service.
His headquarters this year
are in the office of the Sales Company,
with a teletype installation
in the basement of the local West
er Union office. The past two
years he maintained an office at
the new Mid-west Building
Milligan has had 20 years of
experience in weather forecasting
and came to the Badger State with
a lot of valuable background.
He was born in Durant, Oklahoirma,
when his section of that
state was still Indian Territory.
So, Mr. Miligan says jokingly, "I
really don't know whether I'm
even a citizen of the United States,
or not."
He attended the University of
Oklahoma from 1926-1930, having
majored in geology and meteorology.
He had intended to be a
geologist, but the depression feeling
of the early 1930's was not
conductive to good jobs in that
field, so he turned to meteorology.
In Hurricane Service
Although always with the U. S.
eather Bureau, much of his work
rir to e pecialized frs irst
nternational Airport at Browns
vInternational Airport at Browns-
The state has its special prob-
lems in regard to frosts, as Mete-
orologist Milligan has found out
by experience. "Roughly speak-
ing" he says, "we are too close to
the Arctic Circle. i. e., too near the
origin of the cold air masses. The
Great Lakes to the northeast and
east add more complications to the
forecast problem. Out here the
weather can change rapidly in the
matter of a few hours. In many
to interpret the impending weather
changes as it may affect the grow-
ers' operations for the night or
succeeding nights, with no inten-
tion of supplanting the growers'
old reliable method of making fre-
quent temperature checks during
the night."
Part of the difficulty of the frost
situation in Wisconsin is the wide-
spread area of the industry. From
north to south, the marshes are
spread about 300 miles, south to
the Berlin area in the Fox River
Valley, north to the Lewis Cran-
berry Company marsh at Lake
Minong. This is equal to the dis-
tance between the Massachusetts
way of comparison, Dr. Franklin
would have to send out a warn-
ing which would cover New Jersey
as well as Massachusetts. From
the East to West the distance of
the marshes is about 200 miles.
Forcasting accurately enough to
give protective warning for such
an area, on cranberry marshes
(which vary widely in their own
local locations as to frost suscepti-
bility) has its limitations as can
In addition to cutting frost
losses, the service has saved waterville, Texas in 1930 on the Mexi
for the growers on many a night,
and that is a valuable feature in
any cranberry district. Not only
in the saving of tHurricane
but in water injury.
Milligan "On Loan"
This service to the cranberry
grower is the only one of its type
in the country. In a way it might
be said that Milligan is "on loan"
to the Wisconsin cranberry indus-
try for a five-year experimental
basis, with the possibility of this
type of service being extended to
other crops, if it works out satis-
factorily. Still on the Governemnt
cn order. Afterthat he was
transferred to the Airport at
transferred to the at
eensboro, North Carolina. When
Greensboro, North Carolina. When
Warning Service
was established in 1935, he was
sent back to Texas and served at
Corpus Christi. Subsequently he
moved to Jacksonville, Fla., as an
observer in the District Forecast
Office. In April 1936, he was again
transferred to Key West, Fla., and
remained there until the Fall of
1938, at which time he was assigned
to the Fruit-Frost work in
Lakeland. He alternated between
Florida frost work in the winter
Seven
to summer hurricane warning
service along the Texas coast. Ex-
cept for on'i year in the Forecast
Division of the Central Office in
Washington during 1941 when he
was in charge of the Washington
Weather Map, he has remained
connected with frost work during
the last twelve years.
Currently he winters at Lake-
land, Fla., as a field meteorologist
in the' Lake Okeechobee vegetable
section and spends his summers
and early fall in Wisconsin. Mil-
'
ligan says, "'It sounds better on
paper than it really is." He is
married, has two children, a boy
and a girl.
"My job in Wisconsin certainly
offers a challenge to any weather
forecaster" he adds. Forecasting
of Wisconsin weather is in a class
of its own since a great number of
the frost threats are borderline
cases and constant vigilance must
be maintained throughout the sea-
son. It is seldom that there are
periods of more than a few days
when a potential threat is not in
the offing.
"In addition to the daily fore-
cast problem, there are periods
during the season when long
range forecasts are desirable. In
this insect control is important.
It depends upon the forecaster's
initiative to keep growers informed
of synoptic conditions which are
favorable for no rain or frost for
several days.
Complete Forecasts
"Wording of the forecasts must
be given careful consideration so
as to fully inform growers of defi-
nite frost threats, or if borderline
cases, to give the grower a definite
measuring stick to gauge his acti-
vities." '
Here is a typical forecast, if
any may be called typical. It was
sent out May 27th of this year.
"Mostly clear tonight with
light frost northern and pos-
sibly southern bogs. Not quite
so cold northwestern bogs and
scattered areas southern bogs.
Lowest bog temperatures north-
eastern 26 to 31 northwestern.
Southern bogs coldest areas 28
to warmest bogs 32. Light var-
iable winds. Future outlook no
frost danger Sunday night. Low-
A£ipht
est last night Shell Lake 28,
Rapids 27-30, Cranberry Lake"
26.
A perfect condition for frost on
the Wisconsin marshes exists when
a high pressure system from the
northwest (with cool dry air)
moves eastward over Lake Sup-
erior, sending cold north winds
down over Wisconsin, or when the
high settles directly over the state.
Individual areas within the
spread-out Wisconsin cranberry
belt vary, of course, as do individ-
ual marshes. Features of the
topography, amvount of water in,
and size of reservoirs, conditions
and developments of bogs them-
selves all call for knowledge of
both general and localized condi-
tions-and experience which is
being built up. The weather fore-
caster must have a thorough
knowledge of marsh conditions and
operations in order to evaluate
every frost threat in terms which
will give sufficient warning to the
many different areas.
Contacts with the growers and
officials connected with the indus-
try take up a goodly portion of
the forecaster's time and a sym-
pathetic attitude to their individ-
ual problems is maintained.
Naturally, many of the growers
who have been in business for
many years have long experience
and decided ideas on the Wis-
consin weather picture. The ma-
jority have sound and logical
weather patterns in mind, gained
from this practical experience
which is valuable in supplementing
the forecaster's interpretations
and his warnings.
The Forecaster's Day
The Wisconsin forecaster's day
is from 8:30 to 4:30, except Sat-
urdays and Sundays when he is
on the job from 8:30 to 11 a. m
That is, these are the hours un-
less the situation seem's especially
fraught with danger. Then he
works at night, if it is necessary to
draw later maps.
Starting the day, Mr. Milligan
collects minimum and maximum
temperatures from marsh owners.
He also has five observers who re-
port daily, one of these having
been on the job more than 30 years
observing the weather. This is
Alex Grimshaw of Mather. He has
the general weather reports and
maps from the Chicago weather
Bureau. He also draws daily synoptic
maps in order to project various
movements, and interpret
what they mean to the growers.
Distribution
After the daily morning synoptic
weather map has been drawn and
analyzed, the forecast is prepared
and after consulting with the forecaster
at Chicago, (an invaluable
aid in preparing a master forcast)
it is then distributed. Distribution
begins via Western
Union wire to the Weather Bureau
at Milawukee which then phones to
United Press and Associated Press.
The two press agencies send the
forecast out to more than 20 radio
stations over the Wisconsin split
at 11:30 a. m. The radio stations
generally broadcast the warnings
several times during the day. In
addition to the radio, a daily CND
service is distributed by Western
Union for a small monthly fee for
those growers who desire the cranberry
bulletins by wire. For local
distribution both cranberry cooperatives
receive daily advice, and
the Rapids station a copy of
the forecast on Sunday. When
frost warnings are involved a
warning goes out by telephone to
the Cranmoor operator and to the
City Point operator who redis
tributes to the growers in that
area. For late night advices all
the CND list growers, as well as
Cranmoor and City Point opera
tors are called for redistribution to
other growers.
The Massachusett's formula, so
called, is not used, as it is con
sidered too "set" for the varying
Wisconsin conditions, although a
hygrometric formula is used as a
guide 20 to 30 perdent of the time.
"There is so much area involved,
there are so many frost pockets,
wooded areas, reservoirs and the
vines vary so in the state of de
velopment and condition that a set
formula is out of question much
of the time" Mr. Milligan declares.
The forecasts are more general
when the season starts, becoming
detailed as the it progresses.
Check Scoring System
Due to many variable problems
in the exact verification of the Wi sin's Queen Donna Rakes Cranberri
forecasts, a scoring system isn used8
patterned upon similar items of
experimental workers. It is an
arbitary system of evaluation
based on variable factors not
normal to true weather conditions
and beyond the exact measurement
due to the employment of
standard cranberry protection
practices. The score is (0) warn-..
ings not justified (minimurr bog
temperatures 38 or above recorded);
(1) reasonable doubt
(minimum bog temper 5-e
37 recorded), (2) fully justified
(minimum bog temperatures 32-34
recorded (3) within temperature
range indicated minimum bog
temperatures 32 or lower recorded.
In the 1949 season there was a
total of 20 days in May and the
score given was 50s1/, with only
one zero score, all the rest being
Ws
two and two and one-half and
threes; in June there were three
days with a score of 8; in July
........
. ...... L
pow?
atures
....
0 n of
. ...
'
none, in September 7 days a scorepara
of 18 and in September 20 days i
with the score of 58, again onlyThe c t c y q n
one zero twos and two and a half
and mostly threes.
There were definite frost warnings
issued fronr2 May 2 to October
2 on 50 days and the percentage
of verification based upon the
scoring system was 87. On two
days frost warnings were issuedas,
and not justified and on three days
cautionary warnings
and not justified.
were issued
1949 Score of 87
The percentagest 87 would
seem to be pretty satisfactory.
Yet meteorologists, like journa-
lists and those of some other oc-
cupations, live in glass houses.
The writer happened to be in Wis-
consin on a morning when a warn-
ing had been issued the night be-
fore. It seems, although nothing
serious resulted, Meteorologist
Milligan had not hit some locali-
ties quite low enough. He was
receiving a good-natured ribbing
from growers-and taking it good
naturedly.
Now is the county fair season,
the only time of year when a live
fat hog can get favorable atten-
tion.
Wisconsin's Queen Donna Rakes Cranberries
"Welcome to Cranberry Land",
ramincleeD
\ico i
igges nd igsoo reer eanis mwos,
the coronation ceremony and
coronation ball Fifteen thousand
and notjutiie.Cow Epieces of cranberry pie, baked by
of aade t
15,000 EatCranberry Pie,
ueen is Cr ne n
to Visit Minneapolis Aqua-ie
tennial in 1951p
Wisconsin went all out for its
1950 "Cranboree", September 28,
with 20,000 reported jamming the
city of Wisconsin Rapids, which,
incidentally, was hailed by U. S.
Senator Alexander Wiley who
placed the crown on the head of
the new queen, Donna Schelvan, as
_______________//"the Nation/s Cranberry Center"L
Nation's Center".
Program included the biggest and
longest parade in the history of the
Rapids, an afternoon fireworks set
piece program which spelled out
women of the city, were eaten
wi th indemand.s
more r
A feature of the program was
thea o
a, he ue of cHa-c
and f as
sented by the Wisconsin Rapids
Chber of Commerce, which had
spent weeks in preparation
Queen
The current cranberry queen is
a 20-year-old brunette, the daugh
ter of Mr. and Mrs. Ralph Shelvan,
of Wisconsin Rapids. It was her
second coronation, as she reigned
as queen of junior prom in her
high school career. She is em
ployed in the Rapids Western Un
ion office.
As awards she will receive com-
Nine
in the rarade. Entries may be
anything from floats to trucks
ard maciner:y to individuals in
cars.
rhle ine queen entries so far
.e N na Faby, sponsored by Ran-
dol h C-omm.unity Club, Treva
I inor. Bandon Riding Club, Joyce
Van Eaton, Bandon Woman's Civic
Clu, Glenda Cant, Soutnwest
Oregon Cranberry Club, Jo Anne
Chapman, Bandon Business and
Professional Woman's Club Barb-
Richert, Military Order of
Cooties, velma Roland, Bandon
Odd Fellows and Rebekahs, Marjorie
Davidson, Bandon Post,
American Legion.
Wareham Cranberry
Fstivl NO 11
FesIva. II
American Legion Staging
Fifth Annual Affair with
Football Game, Parade,
Queen Selection and Coronation
Ball.
The Sixth "Origina iran
Dance, sponsored by Wareham
(Ma) Post American Legion
and Auxiliary takes place Satur
dared she had never "seen where
'raspberries' were grown before";
Senator Wiley called his gift of a
cranberry pie a "peach", and a
barbershop quartette, which was
one of the hits, sang "Down in the
Old Cherry Orchard". Cranberry
corsages were worn by many of the
women attending.
Weather was perfect for the
event-a warm, sunny autumn day.
Bandon Cranberry
Fe a C rara
Festival, Queen
Contest NOV. 4 5
The 1950 Bandon (Oregon)
Cranberry Festival is to be heldm
Friday and Saturday, November
4th and 5th. Nine candidates for
the title of cranberry queen were
entered by various organizations
of the cranberry area of South-
western Oregon.
Queen contestant supervisor is
Mrs. C. G. Girard, who is arrang-
ing for photographs and gowns,
which are provided the girls by the
Bandon Cranberry Festival Com-
mittee.
Harry F. Jensen is chairman of
the festival parade which this
will be in four sections.
plete new outfit, an all-expense
paid trip to the 1951 Minneapolis
Aquatennial, and was offered a
scholarship by the Patricia Vance
school of modeling. Miss Betty
Crook, Wisconsin's '49 queen, who
was present at the Rapids cere-
monies, was so honored last year
at the Minneapolis affair, which
was visited by an estimated mil-
lion.
No less than 16 bands paced the
parade. Included in the marchers
were the Iron -Mountain (Mich-
igan) drill team, the Indian drum
and bugle corps from Bowler, Wis-
consin, with the majorette literally
doing an Indian war dance as she
led, many extremely elaborate
floats and huge balloons.
Two local National Guard bat-
teries, officers from the sheriff's
oftfte and police from the neigh-
boring cities of Wausan, Stevens
Point and Marshfield,aildd Wis-
consin officials in keeping order
among the throngs, which were
orderly in nature.
Most of the festivities took place
before a sparkling white shell at
Lincoln fieldhouse, where the even-
ing ball was also held.
Cranberry pie-eating contest was
won by David Twin, Wisconsin
Rapids, who polished off half a
cranberry pie in 40 seconds flat.
Amusing incidents of the celebra-
tion were when Miss Hawaii de-
llll1ltlll mlllllllltllllIlllllllllll
year
and business day, November , Armistice Day.
Every organization In the afternoon there will be the
in Coos and northern Curry counties
has been invited to take partgame
between last year's contestants,
Wareham and Foxboro high school
• elevens. At the evening dance the
i Queen will be chosen and crowned. NIjCRNATwill a big stage show
There be
lllllllll(lllllIIIIBIIIItlBIttltii8
ITZ ~ 6th ORIGINAL
I*C~~~~~~
1QU~EEN
:I~CRANBERRY
_ and dancing, plus prizes, includ-
TIing the popular cranberry guessing
contest, in which the number of
beries in a glass jar is estimated.
Ui State Representative Alton H.
* Worrall has assumed the responsibilities
of the general chairmanship.
Henry Hawes, cranberry
grower and past commander of the
post is first vice chairman, Post
Commander Harrison Bailey, sec-
U ond vice chairman and Past Com-
X mander William L. Ross, Jr., third
vice chairman. Mrs. Henry Hawes
LAfL
BBFESTI and D NCE
b ~~~~I
Sponsored*
by
POST No. 220, AMERICAN LEGION
~Sponsored
_ L
-S
WAREHAM
-Mmra
and
Ton
AUXILIARY
Warem-
AUXILIA, Y
Hall, WareEham, Mass.
ATA VENING11 p m
NVEMBER 8
-NOVEMBER 11, p.m.
Massachusetts'
CRANBERRY QUEEN
will be chosen and crowned.
I*-Memorial Town
jSATUR=DAY EVENING
CRANBERRY BOWL
FOOTBALL GAME
I* 2 P. M.
Foxboro High-Wareham High PARADE 12 NOON
$25.00 Door Prize-$25.00 Cranberry Guessing Contest
Holmes, assistant secretary;
Fran-
John
publi
a co
a col-
I cis F. Reed
_ Maddigan is
U city.
Big Stage Show and Dancing
* ADMISSION $1.50, Tax Included
DON'T MISS THIS GALA HAPRVESTll.I EVENT
_IllllllllllIl!!l_
Tfillllrilllill~lpllil
is treasurer.
chairman of
for
plans call for
lll
Tlntantuive
orful parade preceding the foot-
ball game.
-—'in---
Cranberry History
(Continued from Page 4)
sively grown. As will be show
they, also apparently had great
ability and fondness for organiza-
tion, and before long were to forge
ahead of Massachusetts in the
business in nearly every way; that
is for time. '
On this matter of sanding there
was considerable division of opin-
ion. Barclay White, writing in
1870, had come to at least four
very definite conclusions of neces-
sary requisities. These were: "a
peat or muck soil, free from loam
or clay; clean beach sand for cov-
ering the peat; a dam and water,
to overflow the vines when neces-
sary; thorough drainage."
Daniel H. Shreve
mostly found of the best quality
in cedar swamps". A second step
good bog building he had learn-
ed, was thorough drainage. After
shothe wan^p had been cleared of turf
and vegetation, the surface
smoothed, "throoughly ditched and
drained, it is then ready for the
sand"
As to sand he wanted this ma-
terial, "clean, coarse, and entirely
free from any mixture of loam...
Without the sand, vines planted
upon peat will grow luxuriously,
and may bear one or two crops...
The presence of sand is absolutely
necessary in the growth of the
healthful and fruitful vine. . . In
addition to checking the too luxur-
growth of the vine .... pre-
vents the growth of weed., The
depth of the sand upon the' peat
should not be less than 6 inches."
been dangerously dry over all New
England during October and fire
hazard was extreme. Some areas
got a much heavier soaking than
did Southeastern Massachusetts.
Reservoirs and ponds are critically
low throughout the cranberry district.
Weather first ten days of
October was warm and sunny, good
harvest days.
VISIT BANDON
C. M. Chaney, executive vice-
president, ACE, with R. P. Russell,
Seattle, in charge of ACE
western sales, visited Bandon, Oregon,
meeting with West Coast ACE
members in late September.
Mr. Chaney reported he expected
quality berries were to be
found in every producing area.
He said size of the crop was large,
but unexpected factors might enter
in to reduce final figures
slightly, such as size of berries,
and unusual weather conditions,
for instance, early frosts.
Mr. Russell told the growers
that most of the sales were made
after October 15th, and that the
greatest demand now is for the
cellophane bag.
|c
Daniel H.Shree(To be continued)
Daniel H. Shreve, one of the
earliest of large Jersey growers,
also believed in sand and thorough
drainage. He wrote it was neces-
sary to find a peat or muck bot-
tom and the peat should be with-
out any mixture of loam or mud.
"In our swamps it rests generally
upon a coarse white sand, and is
(To becontinued)
CRITICALLY DRY
Massachusetts cranberry area had
its first rain on October 10th, al-
though even this wasn't much, .53
inches (State Bog), since Sept. 22,
when there was but .08. The last
real rain was during the tail end
of the hurricane. Weather has
pi
bep 1W"ti
N h
PLYMOUTH YARMOUTH
Tel. 740 Tel. Barnstable 107
Distributor of Cape Cod Cranberries
Eleven
faned New England cameraman
of both black and white color.
5000 Attend 3rd Annual Cranberry Harvest There were four classes for the
amateurs to pop away in (1) har-
And Festival of NCA at Edaville, Mass.
vest scenes and landscapes, (2)
Miss Beverly Richards of Massachusetts is Selected National Cranberry Queen pictures, (3)
Queen by Photograph Contest-Charlton Heston, New cranberry screenig, (4) subect
open to be judged on originality in
Movie Star, is Cranberry King-2,000 Served at Chicken
depicting atmosphere of Cranberry
'n Cranberry Barbecue.
An estimated 5,000 persons saw
Miss Beverly Richards, 21, of
Foxboro, Massachusetts, crowned
queen of the National Cranberry
Association, third annual Cranber-
ry Festival at "Edaville" South
Carver, Saturday, October 7th.
Miss Richards, who was first se-
lected at the Wareham American
Legion Post, 220, last November
as its queen, won through submit-
ted photographs over contestants
from New Jersey, Wisconsin, Ore-
gon and Washington, the other
cranberry growing areas of the
country.
Judging was by Jack Hilty, star
of the musical, "Oklahoma" Ray
Rogers, director of the Rogers
Model Agency, Boston, and Julius
Fabian Bachrach, famous photo-
grapher of women.
Miss Richards is the third to
reeceive the crown, scepter and
emblem at the Festival featured
each year at "Edaville" by the Na-
tional. The first was Miss Marcia
William's, South Carver, Mass.,
1948, the 1949 queen was Miss
Betty Crook of Wisconsin Rapids,
Wisconsin. Miss Williams and
Miss Theresa Guertin of Middle-
boro, Mass., winners of the '48
Wareham Legion contest were
ladies in waiting to Queen
Beverley in the ceremonies at
South Carver.
Urann Crowns the Queeen
"Cranberry King" who sat at
the right hand side of Miss Rich-
ards through the ceremony, was
Charlton Heston, television actor
who has now been signed up as a
Hollywood movie star. Actual
coronation of Miss Richards was
by Marcus L. Urann, ppresident
of National Cranberry Association.
Immediately preceding the
coronation ceremony, there
was
the proclamation of Governor Paul
E. Dever of Massachusetts pro-
claiming "National Cranberry
Harvest Festival.
Three prices, plus honorable
Week from October 18th through mention of $1.00 will be offered
the 25th. The Governor suggested ineach class. First prize $25.00;
that all within the state give the second, 10.00 third $5.00.
fullest observation possible. In
the absence of the Governor at
"Edaville", the Proclamation was
read by his military aid, Lt. Col.
Andrew W. LeQuoy. .
1,~~~
The day's festivities began with
a parade at Plymouth, sponsored
the Plymouth Chamber of Com-
merce, this with a band at the head
and a number of decorated floats,
proceeeded from North Plymouth
to Plymouth center. In the
parade in a gaily-decorated car
rode the Cranberry Queen and her
ladies in waiting.
At Edaville, the famous narrow-
guage, the only two-foot one in
America, began making runs
around the six miles of track, cir-
cling the bog, giving visitors the
chance to see cranberry harvest in
operation e * 1 1 *Xa
and other sights. The
trains were long and crowded, with
passenger cars, open gondolas and
the parlor car bringing up at the
rear.
Amateur Photo Contest
As an extra novelty the Edaville
Harvest Festival sponsored a
photography contest open to any
amateur, with the National to
award prices to those submitting
prints not later than October 17th.
With the wealth of photographic
subjects available from cranberry
queens, the railroad, the throngs,
to the harvesting and handling of
2000 Eat Chicken'n
Cranberr Sauce
Cranberry Sauce
eaure th
ings was the chicken barbecue with
n as the main
as
ture This is a combination which
National Cranberr Association
h w pshing through ex-
ti d sing rog s ad
increase the use
crnberr sa thuhut
cranberry sauce, the main fea
of cranberry sauce throughout
the year, rather than just in the
winter m
Some 6,000 pounds of freshlykil
chicken were used in the
ec ws dued
aee, w h wasf of the
Professor Ray E. Jones
niversity of Connecticut. With
u chco ie n
of white-clad assistants this
sco of white d a tats th
secto o the e
dreds of spectators who watched
e proceedings and sniffed the
sell o cooking chicken long be
t ecue to
be served (12:30 to 1:30) had arrived.
Provisions were made for
2,000 ($1.50 a serving) and the
entire 2,000 dinners were served.
Paris Gown
An unusual gift to the Queen
ws an afternoon gown of black,
designed especially for Miss Richards
Alwynn, who was described
as one of the leading
younger dress designers of Paris,
currently in Boston with the Puri-
berries, including screening andtan Dress Company. Before the
packing there were many hundreds
of cameras in evidence of every
style and price range. The Festi-
val must have boosted the photo-
graphic business considerably, in-
eluding the makers of color film
and flashlights. About everybody
seemed to have a camera and to
be shooting like crazy, even the
professionals, which included such
notables as Arthur Griffin, Boston,
official presentation she was attired
in this for a number of publicity
photographs.
The Cranberry King, Charlton
Heston flew up from New York
that day for the occasion. Heston
is 6 ft. 2 inches tall, weighs 205
p s and has bue eyes
pounds gray blue
and light brown curly hair. His.
favorite sport is fencing. He is
(Continued on Page 14)
Twelve
6^ls
ga. ^ lU .Vol. 15 No. 6 ( a
I
LESSENED PER CAPITA CONSUMPTION
ACS of present—-early
the OctoberSthe
A5 of the present early October-the
battle of the cranberry harvest is in full
swing, and the situation, as they say of the
military, is "fluid". What sort of a year
1950 will have turned out to be is as yet no
means certain.
Some Eastern growers are not too
pleased by the opening price of ACE for
Early Blacks. They assert they can make
no money at that figure, with present-day
costs. Other growers and some areas per-
haps can make a margin of profit. A small
profit on a large volume is something.
However, it is certain the cranberry
industry, like every other business, is goinginto a period of increasing costs for labor
and other items, plus more taxes, and for
certain forms of workers, coverage under
Social Security. The growers can also look
for growing scarcity of labor, as the draft
of men expands and more workers are
drawn into the vital defense plants. What-
ever the final outcome may be; in Korea, it
be/in
seems positive that we must remain geared
to maintaining a much larger military force
and the production of large amounts of war
supplies.
The spearhead of the cranberry industry's
fight to get back to more normal con-
ditions must be to sell more cranberries,
and particularly fresh cranberries. It is
simple to type out such a statement, but
how it is to be done is another matter, but
the industry must decide it somehow. We
feel, however, that with the more careful-
ly-planned promotional campaigns for both
fresh and processed fruit we are on the
right track. -So
To turn tothe talk of Prof. ross re-
ported elsewhere in this issue, there are
two mighty interesting points he brings out.
One is that production of cranberries has
not kept pace with the increase in popu-
l Thatce withould bthe ing, that
ation. ncouragse
lation. That would be encouraging, that
we have not out-run the country's popula-
tion by over-expansion. On the other side
of this is the statement that the trend of
fresh fruit per capita has declined from the
1910-17 years of .54 lb. to just half that,
.27 lb., in the 1940-49 period.
That shows that while we haven't out-
run the potential market, we have gone
over the actual market as it has existed.
The consumption of canned sauce has in-
CRANBERRIES -WAREHAM, MASSACHUSETTS
~Subscription
$3.00 per year
Advertising rates upon application
-—
Editor and Publisher
CLARENCE J. HALL
EDITH S. HALLAssociate Editor
CORRESPONDENTS-ADVISORS
isconsin
C. D. HAMMOND, Jr.
Wisconsin Rapids, Wisconsin
Washington-Oregon
J. D. CROWLEY
Cranberry Specialist
Long Beach, Wash.
ETHEL M. KRANICK
Bandon, Oregon
Massachusetts
DR. HENRY J. FRANKLIN
Director Mass. State Cranberry Experiment Station
East Wareham, Mass.
BERTRAM TOMLINSON
Barnstable County Agricultural Agent
Barnstable, Mass.
New Jersey
CHARLES A. DOEHLERT,
WM. E. TOMLINSON, JR.
New Jersey Cranberry and Blueberry Station
Pemberton, New Jersey
creased, but a can of sauce contains usuallyonly a little more than one-third of cranberries,
the rest being sugar and water.
the increase in processed berries, as
necessary and desirable as it is, does not
immediately help the grower to the extent
immediately help the grower to the extent
icrse f e f it would
Of ourse if every family in the land would
stock up with several cans that would be
fine. But we doubt if that will be brought
about, at least right away.
As everybody is aware, we need both
outlets. What the cranberry industry is upagainst, it bears repeating, is the necessity
f selling more cranberries. We can raise
'em. We've got to sell 'em. Maybe this
year e ill.
—
AS with cranberries there seems no end-
so with "Cranberry Queens".
Thirteen
Opposite Page-Top: President M. L.
Urann hands the new National Cranberry
Association Queen, Miss Beverly Rich
ards, the silver cup, after placing the
crown
on her head and giving her the
royal sceptre. . At the left 'is "Terry"
Guertin, for cr queen and lady in wait-
and at right Miss Marcia Williams,
ing, lady in waiting.
also former queen and
Lower: Chefs barbecue vastsmoke arises.
quantities of
chickens, while fragrant
Second cook from right, with head par
ctially turned is "Joe" Brown,director
Plymouth County Extension Bureau.
wa~This page, to the left: Miss Richards
is assisting in cutting the cranberry cake
Movie Star Charlton Heston, right,
nd iAlwynn, Par's stylist of women's
gowr.s.
(CRANBERRIES Photos)
and stage shows.
Final event on the program was
a ppcerforimance by the noted Warren
(R. I.) Indian Band. This is
made up of a group of entertainers
none more than 21 and includ
ed individual dances, songs and
other acts, plus a snappy drill led
by a drum majorette on the lawn
in front of the platform. This act
included music by the band, one
a tune called "The Cranberry
Doxology.' The entire group was
Althoughy Paramonte
~~i~Editorhe
j~~Fourteen~~by
... ii*:~After.... . ii
dressed in colorful Indian costume.
Cuts Cranberry Cake
the coronation ceremony
Miss Richards, assisted by Hescran
ton and Alwynn cut a huge
berry cake, and at the conclusion
of the program there was cake
(cup cakes) and coffee for all attending,
without charge.
Many food editors of magazines
and newspapers from all over the
country attended.
Noted Guests
NotedGuests
Among the noted guests present
were State Commissioner of
Agriculture John Chandler and
Mrs. Chandler, State Senator Edward
C. Stone and Mrs. Stone,
Congressman D. Nicholson and
Mrs. Nicholson, Kenneth and Ruth
Wakefield of the Toll House, Miss
Marjorie Mills of radio fame and
the extremely popular Jesse H.
Buffum of WEEI's "New England
morning broadcast listened to by
many cranberry growers and
others.Mr. and Mrs. Edward Lawless
of Wisconsin Rapids rep
lesented the growers of Wisconsin.
resented the growers of Wisconsin.
Master of Ceremonies was Ken
Dalton of Brockton, radio broad
caster and newspaper columnist of
the Brockton Enterprise.
Queen
Nat~ional
(Continued from Page 12)
under contract by producer Hal
Wnallis, wh o discovered Lan-
Burt
caster, Lizabeth Scott, Wendell
Corey and others. His perform-
ance in "Jane Eyre" and a series
of other topflight television ppro-
duction on CBS's program in New
York brought him national notice.
He has appeared in a number of
plays. His first movie will be
"Dark City", released next month
by Paramdoteont.
Althoughhe calls Evanston,
Illinois, of Chicago,
suburb a his
lhome he was born in Micohigan.
Talking with CRAN\TBERRIES
Editor he was surprised to learn
there are two cranberry bogs in
Michigan. He said he likes cran-
berries and has eaten them "in-
cessently" but only in the jellied
sauce form, not in whole fruit
sauce as was served at the Eda-
ville barbecue.
His wife Was born in a small
Fourteen
town north of Madison, 'I¥isconsin,
which is not far from the Wiscon-
sin Rapids cranberry area, which
connection, he humorously said, he
hoped might heelp give him some
sort of claim to the title of Cran-
berry King."
Prefering to wear sports clothes,
he was so attired for the corona-
tion, his outfit including a blue
four-in-hand. Noting this Mr.
Urann whipped off special
a
special "cranbery 'n chicken"
necktie, which he and other officials
wore, from himself and exchanged
this with Heston. Alwynn also
sported a cranberry tie.
Oueen Goes to New York
Miss Richards, last year after
her selection as Legion Queen
cor-pleted a modeling course in
New York. Following this recent
selection as the National Cranber-
ry Association "national" queen
she will be sent to New York for
a three-day whirl. This will include
radio, television, model agencies
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