Cranberries - The National Cranberry Magazine, 1969-10

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Ne JerSey. 

THE BLCRABRRSAGN

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THE BLACKS~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~::

LASTOF EARLY 

I~ ~j:::: Resariding Massachusettsg~::: Bogs

ofi::::: .6:1B 

iiii ..berries~~'~ for Fresh,::~: .

:.:,,:,:ranfix Evalate Fruit 14::

Alar on

Effect of:~-:::~~i~ii~Growth.8ii: 


c

-DIRECTORY for cranberry growers 


[A ay| Eddie8 
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Agric. Chemical Representative 

Tel. 295-0645

Purchase St. Middleboro, Mass. WAREHAM, MASS. 
Telephone 947-2133


— -| 

Electricity-key to progress


In industry as well as the home,
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A new portable alarm system 
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Mass. 

Cranberry

Station 

Fiel NetesQ by IRVING E. DEMORANVILLE 
I IelU

NoUe extension cranberry specialist 

Personals 

Dr. Bert Zuckerman and his 

family departed for Israel on Sep-

tember 23. Bert is on a 6-month 

sabbatical leave. He will be working 

on nematode research at the De-

partment of Biochemistry, Institute 

of Technology, Haifa, Israel. Dr. 

Jessica Castillo will join Bert in 

Israel for work on another phase 
of-nematode research.

nematode

research. 

Market Report 

The first cranberry market report 

for fresh fruit was released Sep-

tember 22 from the Agricultural 

Marketing News Service under the 

direction of John O'Neil in Boston. 

This will be the 15th season that 

these weekly reports have been 

prepared for growers and shippers. 

The reports include current informa


tion on the movement of fresh 

cranberries by rail and truck, price 

and terminal market conditions in 

the leading cities in the United 

States. Those who wish to continue 

receiving this report should return 
the necessary form to Mr. O'Neil. 
Anyone else interested in this report 
may receive it by writing to the 
Agricultural Marketing News Service, 
408 Atlantic Avenue, Room 
705, Boston, Mass. 02210, request-
ing that his name be added to the 
cranberry mailing list. 

Weather 

September was on the cool side, 
averaging about 11 degrees a day 
below normal. Basically the first 
half of the month was warm and 
the last half cold. Warm periods 
were on the lst-2nd, 7th, 13th and 
16th-17th. Cool periods on the 9th, 
18th-23rd, 26th-30th. Maximum 
temperature was 88 degrees on the 
1st and 2nd, minimum was 34 

tailed 4.21 inches which was about 
1/3 inch above normal. There was 
measurable rain on only 8 days, 
with 2.81 inches occurring on the 
8th-9th. We are about 1/4 inches 
below average for the first nine 
months, but 3 inches ahead of 
1968 for the same period. 

a

Harvest 

A few growers began harvesting 
on September 10th, with more 
joining in on the weekend of the 
13th and general harvest about the 
15th. The berries harvested in the 
first week were of poor color, which 
seems to be an annual event in 
recent years, and of only fair 
quality. The size was not quite as 
good as expected and growers were 

falling slightly under their estimates, 
but the crop will be larger than 
1968. About 90 percent of the 
Early Blacks were harvested by 
October 5. There were eight general 
frost warnings released as of October 

5. 
Late Fall Management 
ll g suggestions on

The following suggestions on 
late fall management are offered to 
the growers for their consideration. 
1.) Woody plants such as hardhack, 
meadow sweet and bayberry 
should be pulled out after harvest. 
This will greatly improve the picking 
operation next season. 2.) A potato 
digger can be used in the shore 
ditches to pull out runners of small 

Continued on Page 3 

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Massachusetts 585-3801 
02360 585-4541 

OilndgaS 

INCORPOR AT E D 

s 

degrees on the 22nd. Rainfall to-l 


STATION NOTES 
Continuedfrom Page 2 o i a y 

bramble, virginia creeper or morning 
glory which may be crossing the liiC I 
ditch from shore. 3.) Casoron can

~beappliedof at100

rate the 

pounds per acre for control of 

per acre for control of 
loosestrife, aster, mud rush, needle 
grass, summer grass, cut grass, nut 
grass, cotton grass, marsh St. Johns-
wort, ragweed, blue joint, sphagnum 
moss and wool grass. Casoron should 
be used in cold weather (after 

November 15) preferably just be-
fore a rain. It is less likely to harm 
vines that are healthy and vigorous. 
4.) This is an excellent time to 
rake and/or prune the bog. Also, do 
not forget the trash flood where 
water supplies are available. These 
are very valuable practices that will 
keep the bog in shape for peak pro-
duction next year. 5.) Any bog 
that has not received sand for the 
past five years or more, should be 
sanded as soon as possible, prefer-
ably this fall or winter. Sanding, 
pruning and raking should be post-
poned until next spring on those 
bogs that do not have water for 
winter protection because the vines 
are more susceptible to winter in-
jury following these operations. 
6.) Areas with fairy rings should 
be treated with ferbam as recom-
mended in the Insect and Disease 

Control chart. 

FRANCIS H. SMITH 

Francis H. Smith, 58, of 16 
Cromesett Rd., Wareham, died 
Wednesday, Oct. 8, in Pondville 
Hospital. He was the husband of 
Ellen C. (Corse) Smith. 

Born in Worcester, he attended 

Worcester public schools. He was a 
resident of Wareham for 24 years. 
An Army veteran of World War II, 
he was a member of the Benjamin 

D. Cushing Post, VFW of Marion. 
He was employed by the Ocean 
Spray ranberry orporation 
Survivors include his widow, 
two sons, John H. Smith, U.S. 
Navy, of Mayport, Fla., and Francis 
H., Jr., with the U.S. Marine Corps, 
stationed at the Boston Navy Yard; 
one daughter, Mrs. Lucille Hayes of 

Plymouth, Mich.; three step-daugh-
ters, Mrs. June Gainey of Old Port, 
N.C., Mrs. Frances Florindo and 
Mrs. Joyce McWilliams, both of 

West Wareham; one sister, Mrs. 
Anna Anton of Worcester; and his 
mother, Mrs. Lena Smith of Worces-

NEW JERSEY 
CRANBERRY TOUR 

Two hundred count' agents and

Two hundred county agentsand 
heir wives attended a Cranberry

Tour conducted to the Cranberry 
Research Facility at Oswego, N. J., 
and William S. Haines' cranberry 
farm at Chatsworth. This program

was part of the National Association

of Cont Agricultural Agents 
meeting held in Atlantic City. 

B Owners

B 

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CRANBERRIES 
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Spacecontributed as a public serviceby this magazine. ~~~~Phof~Toni Manooelili 

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CRANBERRIES 

^^M»_'.l; ... THE NATIONAL CRANBERRY MAGAZINE 
5^I55.f~ 
SI 0Our 33rd Year of Publication -


publisher 

I. STANLEY COBB 
Issue of October 1969 / Volume 34-No. 6 

editor 

WAGE/HOUR LAW PROBLEMS BERNARD A. MARVIN 
There appears to be a relationship between 
mounting unemployment and the closing of job Office: R-55 Summer Street, Kingston, Massachusetts 
opportunities for teenagers. 02360, Post Office Box J. Telephone (617) 585-3604 
The rate of teenage job attrition among the inde-All correspondence and advertising should be sent to 
pendent and smaller firms doubled between August Box J, Kingston.

and September, marking the most ___

rapid decline in .-_________ ---.... _.. 
teenage job opportunities registered all year. advisors -correspondents 
The biggest cause for this drop in teenage jobs 
is attributed to the minimum wage law With almost Canada 
40 percent of the respondents giving this as the I. V. HALL 
reason. Botanist, Research Station 
In 1966, judst prior to the effective date of the new Kentville, Nova Scotia 
wage/hour law, 38 percent of the nation's 5,100,000 
independent firms apparently employed teenagers. Massachusetts 

Today less than 21 percent report employing teen-DR. CHESTER E. CROSS
agers, and even in this group there is shown a Director, Mass. Cranberry Experiment Station
tendency to employ fewer youngsters than formerly. IRVING DeMORANVILLE


An eating establishment owner in Missouri with Extension CranberrySpecialist
21 employees which formerly employed teenagers, Mass. Cranberry Experiment Station
comments: "We used to hire teenagers but since the
minimum wage law came in we have stopped hiring New Jersey
them completely." PHILIP E. MARUCCI
The owner of an Ohio service establishment New Jersey Cranberry and Blueberry Station


reports dropping three teenagers from the payroll,
stating, "I don't think the minimum wage law should Oregon
apply to part-time high school and college students." FRED HAGELSTEIN


Although the Federation receives large numbers Coquille, Oregon
of reports similar to the above from those who have Washington
dispensed with teenagers, there are also received AZMI Y SHAWA
reports of additional jobs for teenagers that would


Assistant Horticulturist and

be available if not for the law. 

.A~ *^~~ • i ^ r iExtension Agent in Horticulture

A typical comment of this nature comes from a 

food store operator in Illinois who is currently Long Beach, Washington
employing five teenagers: "I employ abbut the same Wisconsin
number of teenagers in 1969 as in 1966, but because VERNON GOLDSWORTHY


of the minimum wage law we cannot hire as many Eagle River, Wisconsin
percentage wise as we used to according to volume." ^" "


A Michigan commercial printer with 30 employees, CRANBERRIES is published once a month by Pilgrim
including two teenagers comments: "We could use a Publishers at R-55 Summer Street (P.O. Box J) Kingston,
few more teenagers but restrictions on type of work Massachusetts. Second Class postage paid at Plymouth,


and work permits are aggravating and a nuisance. The Massachusetts Post Office.
minimum wage is not a serious deterrent, but it does Price is 50 per copy, $4.00 a year in U.S., $5.00 in 

Price is 504 per copy, a US.

add up toward not using teenagers that should and 

could be used."t s tt s d ad Canada; all other countries $6.00 a year. Foreign remittances
must equal U.S. funds.


Projections of the Federation findings, so far this m 
year against the entire small business population of Copyright 1969 by Pilgrim Publishers
over 5,000,000 establishments, indicate that some-
where between 400,000 and 500,000 teenage em-
ployment opportunities were destroyed by the new -.. — ' ---<--. r .... _^
wage/hour law.



,;';;r-v,:;;'6. .'.. . • ^

g!j

-::r.:,>-'Massac use ts 

.: Chester E. Cross '· -.. 

*r;~.·_ e k 
Special Circular No. 36, written 
by Bertram Tomlinson in collabora-
tion with Dr. H. J. Franklin and 
last revised in 1947, has been long 
out of print. Yet resanding is still 
an important and expensive feature 
of accepted management practice, 
and methods of resanding have 
changed considerably as labor sup-
plies have dwindled. 

Ever since the wild American 
cranberry (Vaccinium macrocarpon 
Ait.) was first brought under culti-
vation in the early years of the 
nineteenth century on Cape Cod, it 
has been customary for growers to 

resand their bogs periodically. The 
resanding operation consists in 
spreading a reasonably uniform layer 
of coarse, gritty sand over the 
mature cranberry vines. The amount 
of sand used varies from about 35 
cubic yards per acre for a quarter-
inch layer to about 100 cubic yards 

is obta from the sandhills

ined

ia uv~obaiii iiuiii iic ndii amils 
surrounding the bogs or is hauled

to the from boe isanandd

narv 

to the bog from nearby sand pits. 
Until quite rbcent times the sand 
was hand shoveled into wheelbar-

rows which were pushed out onto 

iir 

Irving E. Demoranville j':''

' 

e d , 4w 

with a lightweight, thin-bladed, 
square-point shovel. There is some 
trick or knack in doing this, which 
is immediately evident when an 
"old hand" and a novice are seen 
spreading the sand. The former, 
carefully avoidingan over-fullshovel, 
throws the sand with a sweeping 
motion which succeeds to a large 
degree in dissociating the sand 

grains so they fall like pepper and 
salt through the vines to cover the 
bog surface without burying many 
of the fruiting upright branches. It 
is well that the shovel used for this 

purpose is lightweight-it seems very 
heavy late in the dayin thiswork. 

But this is a description of a 
laborious and costly practice-why 
is it done and what does it accom-

plish? This same question has been 
put to many who have excelled in 
the art of cranberry growing. 

foralayer34"indeptd1.

Insect Control 
The periodic resanding of a cran

The periodic resandingofsa cranberry 
bog tends to reduce the 
popul ns of t rm The 
ing of tipworm cocoons with a 

ayer an tends either to 
the cocoon or prevent the emergence 

''—»'and 

R

Bo 

\ e jr awa X 

finds nearly ideal growing conditions 
in the layer of dead cranberry 
leaves that accumulate on the surface 
of the bog. The larvae are tiny, 
and in August and September feed 
on the bark of cranberry vines at 
the soil level or in the "trash" 
layer. Resanding covers the trash, 
keeping it moist and unsuitable 
for the girdler. Again, sanding alone 

is scarcely a cure for the pest but 
it curtails its activity and makes 
chemical controls more effective. 

Circular No. 36 indicated that 
C 

e smt man

es sma

weeds." "This statement does not 
reflect current thinking on the 
subject, in fact quite the opposite. 
Sanding eventually stimulates cranberry 
vine growth, and as vines 
thicken they tend to shade the 
soil surface enough to reduce the 
numbersannualweedseedswhich

numbers of annual weed seeds which 
germinate. But the first effect is 

at of covring surfaceweed seeds

insuring their moisture supply.

Whenever cranberry vines are buried 
h ann prion a

y g 
sdestroy the soi surface on-
s reac i


nual weed seedlings. In general, the 

year following a resanding shows 
increased number of species

an increased number of species

individuals of annual weeds. 
These include warty panic grass(Panicum verucosum Muhl.), corn 

grass (Panicum dichotomofiorum 
Michx.), barnyard grass(Echinochloa 

Continued on Page 7 

the bog on a line of 2" x 8" of the adult flies. Resanding is not 

"wh planks. The planks 
served to protect the cranberry

sHervd tof Dparotmet thecranberry

Exan


vines from excessivemechan

viih ii

damage, and to facilitate the push-
ing of the heavy barrows on the 
soft-bottomed bogs. Once the wheel-
barrow was in position on the bog 
the sand was thrown over the vines 

acure for tipwormproblems, but it 

surely reduces the sevrity 
worm infestations and thus curtails 

v meenanical

los.and 
ploss. 
Cranberry girdler infestations de-
velop into a serious threat to the 
cranberry vines on bogs not regu-
larly resanded. It is an insect that 

* Head of Department and Extension Cranberry Specialist respectively, 
Cranberry Experiment Station, East Wareham, Mass. 

SANDING 

Continuedfrom Page 6 
crusgalli (L) Beauv.), fireweed 
(Erechtites hieracifolia (L.) Raf.) 
and pitchforks (Bidens spp.) 

Theefl 

The effect of resanding on several 
perennial weeds is as beneficial to 
the weeds as it is to the cranberry 
vines.Poison ivy, which may well

vines. well 

be regarded as the number one

be regarded as the number one 

woody weed of Massachusetts cran-

weed of Massachusetts cran-

berry bogs, is stimulated vigorously 
byresanding, and

its prostrate stems

by and its prostrate stems 

on surface

sent outthe soil the

sent. out 

previous season are effectively an-

season are effectively an-

chored and stimulated to produce 
large numbers of adventitious roots 

in te numbers applied sand. otoy 
in the ivnewly stimulated

growtapplied to 

is the ivy growth stimulated to 

greater growth by the sand, but itit isis 
more difficult and disruptive to 
pull it out once the new roots are 
formed. Similar effects follow sand-
ing of the several species of brambles, 
blackberries and dewberries(Rubus 
spp.) and in this case the rooted 
ends of looping stems and branches 

SAND 


become firmly anchored, hampering 
and making pulling a very disagree-
able and discouraging job. Rice 
cutgrass (Leersia oryzoides (L.), a 
perennial weed of wetter, poorly-
drained areas of the bogs, is con-

sderably stimulated by sanding. 

Despite the above effects on 
some of the more bothersome

1 " ^idu 

weeds, resanding stimulates the de-

^ ^ ^ ^ ^ ^ 

velopment of a healthy and pro-

^ ^ ^ ^ ^ ^ 

ductive growth of cranberry vines, 
and usually during the second grow-
ing season after resanding this 
growth is heavy enough to provide 

some ey

some effective competition to many 
weeds. It is still a cogent argument 
for the resanding practice that in 

general the regularly sanded bogs 

^ ^ ^ ^ ^ ^ ^ 

are the more thrifty and productive

bogs.

hvines. 
b 


3. Resanding and Cranberry False 
Blossom Disease 
, . .. 

This is a virus disease which is 
spread by the blunt-nosed leaf-
hopper. It causes a distortion of 
the flowers and results in a failure 

to produce berries, or at least 
berries of marketable size. There 
are now several registered pesticides 
which have given excellent and 
lasting control of the blunt-nosed 
leafhopper. Because of this the 

false blossom disease is no longer 
a serious threat to the cranberry 
industry. However, it is one thing

to prevent the spread of the disease 

to prevent the spread of the disease 

to

andand quite another to eliminate the 

diseased vines. There are two prac-

diseased vines. There are two 
tices that are primarily helpful in 

getting rid ffae blossom diseased 

of false 
vines: resanding and fertilization. 

vines: 

Both of these stimulate vine growth 

Both of these stimulate vine 
and if both practices are pursued 
regularly and, the leafhoppers are 

controlled, healthy vines tend to 
crowd smother thethe diseased

and smother diseased

crowd and

Growers should be warned 
gthat

the lush vigorous growth pro


duced by fertilizer and reanding 
especially sensitive and susceptible 

is sensitive and

blossom disease. So it 
disease 

Continued on Page 18 

Producers of 

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For Sand and Service that Satisfy... Call 

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585-3355 697-2288 361-3050 

The newest and most modern plants serving South Shore and Cape Cod. 


GEORGE KLINGBEIL, UNIVERSITY OF WISCONSIN


problem. peaches, apples and strawberies. ; 

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Regardlesshow ofspread out he was charged with the response ....................................... .............


in Madison, this could mean apro ducing area in.e. thenation. mu c ooperativhe providing

sin 

duingeo ars extnds7 isi of their sectionsd reseabogs for rchi


westerni parto f thea state llthele craHe his undergraduate purposes. Some evaluations aredone

a did work 
weayhto area in nor at and is a yeat r year, and ioany

the th. But to Wisconsin Michigan, from o 
m the at-University t one growers plotsrreser h

roblem. Feresearch en f peaches,schoolormer apploseacher s. and at takensrb have out of
Redardleofsof haw27read ult wadcharged wxith the kpesrpnoses.i-..... ....::.io.n.:..::


m he r Someevaluat.:. aedn............. 


the acreage is, many research plots bility of setting, up an extension 
are maintained, frost warning ser-program with the cranberry in-
vices are operated and successful dustry and also to look into the 

areas of the industry in Wisconsin. is presently a highly-qualified groupThis is the first of several articles of scientists eager to provide helpwith the personnel at the University to the very progressive cranberry 

Specialist at the University of Wis-The feasibility of a centrallyconsin, 
is a busy man indeed. Not located and easily-accessible cranonly 
being one of many problem berry experiment station, as there 

he isalso involved in apples, cherries Considering that the growing con-DR GEORGE KLINGBEIL 
and strawberries; and as such, is ditions around the state vary so stwis. 


ARE WE REALLY TRAINING 
OUR STUDENTS FOR THE JOB-*•••••-••••'*****· 0 
A HARD LOOK . C 

yARD

BA LOK Wisconsin Cranberry 

Ray Floate Consultant Service / 

V. P. Agriculture P B 
Michigan Fruit Canners, Inc. P. Bx 
Benton Harbor, Michigan Wisconsin Rapids, Wis.


The Horticultural industry wantsone 423-4871 
graduates with a broad knowledge 
and understanding of the sciences · 
that deal with fruit, vegetables and 
ornamental production and proces-Wisconsin Distributor ' 
sing. We want young men and 
women who are challenged by the for 
opportunities of the Horticultural Casoron®G-4granules CASORON* 
industry. 

Csoron 

Ray Floate, V.P. Agriculture for DICHLOBENIL WEED &GRASS KILLER 
Michigan Fruit Canners, Inc. told · * A Research Discovery PHILIPS-DUPHARPat. No. 3,027,248

of.N.V. U.S. 
members of the American Society 
for Horticultural Science meetings 
at Washington State University atUR 

Pullman, Washington, "that the * 
processing industry is looking for 
graduates who are interested in our . Can be 
business and willing to become dealer or field man / 
sufficiently involved to gain an in- can supply you with Obtained from 

timate knowledge of the processes." Ane 

In emphasizing industry's role Tee 
Floate quoted William Buzick, Presi-Miller Products Co. RelileDeler 
dent of Consolidated Foods Corp: Agricultural Chemicals Group e 
who recently stated that "Business W.R.Grace &Co. 
cannot leave education to the edu-Portland, Oregon 97218 
cators. The product is precious and /= ==' 
too vital. Business must and will 
concern itself more directly with 
education." And further that "the 
business is to make money; that all * *••••••••••••• * •••••. ••••••••..•.• 
good things, material or aesthetic 
depend in the final analysis on the C A S R N 
goods and services created by a CASO R N : 

profit motivated society." I AVAILABLE IN 

IS AVAILABLE IN

The need for a closer relationship 
and better communication between IS AVAILABLE IN NE JERSEY 
the practicing industry and univer-
sity educators was pointed out. MASSACHUSETTS from 

Among the other requirements from PARKHURST 
of industry Floate discussed the 
ability of graduates to communi-R F MORSE SON FARM SUPPLY 
cate industry style, and the ability & SO 

to work effectively with other West Wareham 301 N. WHITE HORSE PIKE 

people in a team effort. He also 
pointed out the desirability of broad . 29-1 HAMMONTON 
knowledge and versatility to solve Tel. 295-1553 . PHONE 609-561-0960 
problems of many crops, seasons, 
and changingconsumer demands. 


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Agricultural Engineering 

Agronomy 

Horticulture 

Plant Pathology 

WEED CONTROL, 3rd ED. 

By ALDEN S. CRAFTS, Univ. of California
and WILFRED W. ROBBINS, formerly of Univ. of California
671 pages, 6 x 9, 171 illus., $15.50


Based on a physiological approach, this text and manual poses 
the problem of weeds in agricultural production, describes some 
of our most serious weed pests, introduces the principles of 
modern weed control, and tabulates present day chemical methods. 
It classifies weed control methods on the basis of their 
mechanisms rather than upon the crops to be treated. This guide 
also includes recent innovations in chemicalized control and 
reviews current literature in the field. Contents include biological 
control of weeds, herbicides-selective and non-selective, tillage 

INTRODUCT0ION TO methods of weed control, special weed problems, and scores of

INTRODUCTNTO

other subjects.

AGRICULTURAL ENGINEERING 

By H. F. MCCOLLY, Mich. State Univ. 
and J. w. MARTIN, Univ. of Idaho

and J. w. MARTIN,

Univ. of Idaho 

553 pages, 6 x 9, 335 illus., $9.50 

Explains the importance of engineering in agriculture and the 
relationship of agricultural engineering to agricultural science. 
Both the fundamentals and the practical aspects of these topics 
are fully treated. The contents of this volume include Agricul-
tural Mechanics... Farm Power... Farm Machinery... Process-
ing Agricultural Products... Farm Structures and Conveniences 

Farm-buildings Investment and Economics .. . Soil-and 
Water-conservation Engineering... Sjoil Erosion Contrl...and 
many other vital toics. 

IRRIGATED SOILS, 2nd ED.
Their Fertility and Management 


By D. w. THORNE and H. B. PETERSON 

Both of Utah State Agr. College 

392 pages, 78 illus., 64 tables, $9.50 

Here is an outstanding text which pioneered in presenting

irrigation in relation to other soil management practices. Since 
the publication of the first edition, research has shown that 
maximum yields from irrigation are dependent on the properbalance of such factors as fertility, plant population, plantcharacteristics, and crop rotations. Just a sample of the contents 
of this guide includes the salt problem, measuring irrigation 
water, maintaining organic matter, fertilizer elements, sources 
andequality of irrigation water. 

DISEASES OF FRUIT CROPS, 

By HARRY WARREN ANDERSON 

Formerly of Univ. of Illinois 

501 pages, 6 x 9, $13.751 p , 6 x 9, $ 

For research workers, teachers, and practicing horticulturists, 

this book provides detailed information on the diseases of 
cultivated fruit crops in the temperate zone, both in America 
and in foreign countries, with the exception of citrus and sub-
tropical fruits. For each disease the history, geographic distri-
bution, symptoms, causal organism, hosts, morphology of the 
pathogen, disease cycle, and control, and selected reference 
sources are given. Diseases are presented in the order of their 
importance. 

SMALL FRUIT CULTURE, 3rd ED. 

By JAMES S. SHOEMAKER, Univ. of Fla. 
433 pages, 6 x 9, 64 illus., $10.50 
uu i u 

Coers he uure of gres, cramble-rr uits, cur


strawberri es, 

rs and gooseberrie, bleberres and cranberries The author 

discusses culture problems for each region Everything you need 

to know included for each type of fruit: briefhistory, listand 

description of leading varieties, propagation methods, and all 

other cultural instructions. This comprehensive guide also gives 

you valuable instructions and suggestions for harvesting and 

handling your crop. Throughout, the author emphasizes the 

practical applications of digging, planting, spraying, and other 
field work. 

NATURE AND PREVENTION
OF PLANT DISEASES, 2nd ED.


By K. STARR CHESTER, Alton Box Board Co. 

525 pages, 224 illus., $11.50 

This useful guide presents a thorough study of plant diseases 
oriented to the needs of agriculture. Extensive revisions of seed 
treatment and spraying and dusting of fruits and vegetables are 
included in this second edition. You'll also find complete coverage 
of the latest developments in disease control practices,
including the slurry, pelleting, and vapor-heat methods of seed 
treatment. You'll also review the latest advances in non-metallic 
organic fungicides, and innovations in methods of spraying and 
dusting. 

PLANT PATHOLOGY, 2nd ED. 

By JOHN C. WALKER, Univ. of Wis. 

707 pages, 6 x 9, 194 illus., $13.50 

Here is a basic introduction to the field of plant pathology 
written by an authority in the field. Its contents include a history 
of plant pathology, nonparasitic diseases... bacterial diseases... 
virus diseases... relation of environment to disease development 
... disease control through exclusion and eradication ... diseases 

incited by phycomycetes, fungi imperfecti, asomycetes, basidiomycetes, 
phanerogamic parasites, nematodes, plasmodiophorales 
... disease control through protection and through host resistance. 
Special coverage of causal organisms of fungus diseases is 
provided. 

Order From 

CRANBERRIES MAGAZINE 

P.O. Box J, Kingston, Mass. 
02360 


EFFECT OF ALAR ON GROWTH E 
AND DORMANCY OF 

CRANBERRY 

By 

Charles C. Doughty
and 
William P. A. Scheer


The growth retardant, Alar, affected 
the rate of bud break in the 
spring at the end of the dormant 
period, the linear growth of new 
shoots, and blossoms development 
of the McFarlin cranberry (Vaccinium 
macrocarpon). The degree 
and type of response was dependent 
on the time of application of Alar, 
the number of degree hours below 
400 F applied to break rest period 
and the length of the growing 
period. 

Dr. C. C. Doughty, Associate 
Horticulturist, Washington State 
University, told members of the 
American Society for Horticultural 
Science meeting at Washington State 
University at Pullman that applica-
tions of Alar at 2500 ppm two 
weeks before full-bloom inhibited 
growth of shoots obtained in mid-
November and grown in the green-
house for 89 -days, but stimulated 
growth of shoots obtained in mid-
December or later. The effect of 
Alar on growth of new shoots the 
year following treatment seems to 
be partially dependent on the 
amount of cold treatment applied 
to break the rest period. Treatment 
at full-bloom or two weeks after 
full-bloom stimulated growth of 
new shoots the following year. All 
treatments inhibited growth during 
the current season. 

Alar applied to foliage of the 
cranberry plant two weeks before 
full-bloom inhibited bud break of 
dormant buds. Treatment two weeks 
after full-bloom stimulated bud 
break. No effect was found from 
applications at full-bloom. 

The amount of injury caused 
by freezing temperatures was re-

Continued on Page 18 

North Carver Pine Corp.
North Carver, Mass.


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CRANBERRIES, EVALUATED FOR FRESH FRUIT AND 
PROCESSING QUALITY, AFTER REDUCED 

OXYGEN STORAGE 1 

PART I By 

R. Stark, I. V. Hall, 
F.R.ForsythandP.R.Dean
F. R. Forsyth and P. R. Dean 
Abstract (at low temperatures) has been 
examined by Anderson et al (1963)

The fresh fruit quality of cranberries 
stored at 22°C in air was 1. 1 
equivalent to that of berriesharferisstrdbenefitstored over conventional air stor-/

eqialn t m°S~here storage provides little 

lowing atmosphere compositions 
were held at 22°C for 21 days: 

0 0% nitrogen 

2. 10%o CO2 + 3% 02 
5% C2 + 3Hall,2 
The levels of CO2 were controlled 

in 5 and 10 per cent COark, 

pZ Fruit storeduin 100% N2 had a

dull watery appearance and ac-

stored 
colour or flavour differences be-
tween sauces prepared from the 
berries were detected by p a 

weeks of storage. Noof significant 

I. 
excess of those used in the above

andstudies, fewtests haveas beenor described by Forsyth

previously 

quality thberries intervals

berries. In 

view of these facts, preliminary 
studies

were initiated to instigate 
anel storagenati of ver, aries 
in airdifferent atmospheres, and in

to 
determinethe a cceofptabilitythese 
theas stored berries

fresh fruit, and 

products, and

two major sauce 

day by the micro method 
of Fry (1949). In the containers 
exposed to air a small bag of lime 
was included to prevent build-up o 

2. 
Following CA storage, berries 
in examined

wervals by for soluble solids, 
pH. titratable acidity,sauce flavour 

Continuedton Page 18 

Western Pickers 

Sales, Parts and Repairs
Authorized Agent


ORDER NOW 

J. E. BRALEY & SON 
MACHINE SHOP
18 Gibbs Avenue
Wareham, Mass.
HAVE YOUR REPAIRS
DONE NOW


of judges.The berries stor n ed 
producired thjuice ewith the olour 

most acceptable commercially.of 

Introduction 

junative

Early studies o n the storage of cra 

cranberries (Morse and Jones, 1920) 
advocated conditions of good venti-
lation and low temperature, this 

being confirmed by Wright et al 
(1937) and Levine et al (1941). 
The effect of low oxygen storage 

I~ ^13 _FLSCARECROW 

Materials and Methods 

The berres for this preiminary 
expwere obtained from a 

bog at Aylesford, Nova Scotia, dry 
harvested on September 25 and 
held in air storage at 130C until 

—_ 22.
October 

Controlled atmosphere storages 

were set up using opaque plastic 
containers. each holding 1700 g of 
berries, rated as number 8 on the 

_r:' ~~::ii 

Il 

- I


° 

. Thunderclap Explosions 
.: Operates on .P. Gas,

.... 

Acetylene or Carbide 

&CO.*(415)

B.M. LM.AWRENCE 981-3650Williams and Myer's colour chart. 
24CAlIFORNIAST.,SANFRANCISCO,94111 

24CALFORNST..S at each of the fol-

O,CALIF. Four replicates 


* .EE..NE+++..«S,..«. i.--.---"i--.--,. L......,...L.. .•. ... inches to fill all ponds and assure 
tf
plenty ofwater for harvest. Eighteen

uImE *J B A

EY'^ J.WBRanaS5 
A. 
a 
Mia ngTO Ndays showed measurable rain.i 

80 degrees on the 7th and the 
Ideal weather for harvesting per-Harvest got underway on the minimum of 35 degrees on the 14th 
sisted through September and good west coast September 26 with some with a bog low of 31. The average 

progress has been made in getting Grayland area growers beginning for the month dropped to 63.8 

the .crop in. By the end of Septem-their fresh market picking: The degrees high compared to the August 
ber well over half of the crop had Ocean Spray cleaning plant at Long mean of 66 degrees. The mean low 
been picked. The total for the Beach began operation October 1st, was 48.8 degrees. 
State should be near 150,000 barrels, with a few growers starting their David Keir, Oregon County Ex-

with most small growers running harvest. Joe Scaman took his first tenion Agent from Coquille, visited 
below their 1968 yields and larger crop from his planti bot the Longs; Unit September 25.

Chabo 
ones closer to it. Frost in May and Newkirk with Jim Chabot, son of 
an unusual amount of fruit rot Elwell Chabot, taking charge this Research work on the dead areas 

resulting from excessive rain this year began their harvest; also Wilson will proceed at the Coastal Wash-
summer have caused high losses. Blair and the Dellinger holdings in ington Unit. A 25' x 50' lath 
Warrenton, Oregon. Many growers house will be converted toa green-

The weather was about normal started October 6th including Cran-house, .with assistance coming from 
for September. The average tem-guyma Farms, Norman Brateng, area growers, agribusiness people 
perature was 66.6, or 0.6 cooler John Sacks, and Lolita Morris. All and specialists. Assistance has come 
than normal. Rainfall totalled 4.67 growers will be harvesting by the from Wisconsin growers and Cana-
or .88 inch above normal. Accumu-13th. dian growers also. 

lated rainfall for the year (January The very dry summer months 
through September) now totals gave much concern to the Long Continued on Page i6 

33.78 inches, or only .12 inch Beach growers with very little water 
above normal. for harvest available. But September 
16th precipitation totalled 2.24 
Growers had it very easy in inches and the remainder of the 
September in regard to frosts. There month brought a total of 9.55 
were only four frosts, none of them _ 5 
bad, with the lowest being 30 
degrees on September 23rd and D 
September 30th. I a . ORE SON inc. 

GIVE..K 

Farm Credit Service 

Box 7, Taunton, Mass. 02781 1 
Tel. 617 824-7578 Serving Agriculture


Production Credit Loans
Land Bank Mortgages Helicopter Application Cranberry Highway


*Office-362,Route ge44 Division West Wareham, Mass. 

Office-362, Route 44
RAYNHAM, MASS. CHEMAPCO, INC. 295-1553


Warren R. Arnold, Manager 


REGIONAL NEWS NOTES 

Continued from Page 15 

· No Wrenches 

TVTWISCONSINT No Threads 

~E+·IW6~··a~~rI-N-S C ~S I N : Labor Saving

-·O §i·Z 

Pleasant late summer weather . Simple Twisting

continued across Wisconsin during Action to Lock
the week of September 6 with or Unlock
temperatures well above normal. 


Some additional moisture fell during 
the latter part of the week with the 
greatest amounts in the extreme With Larchmont's exclusive Quick Couple Riser Valve, it is 

southeast corner of the State. More now possible to install or detach your sprinkler heads as fast 
rainfall is needed particularly in the as you can walk. A simple twist and they are firmly locked or 
Chippewa Valley region and from quickly detached. 
southwestern Wisconsin northeast-___ 
ward to the Sheboygan area. Con

Contact: 
...................-


'--..... Bill Stearns 

C ANAADA |Q 

Agent For Larchmont Engineering 

Plymouth, Mass. 746-6048 

Last month I was out on the
West Coast attending the meetings
of the American Society for Horti-Paul Eck on the effect of pre-about ready to harvest our 


crancultural 
Science at Pullman, Wash-harvest sprays of Ethrel, Alar and berries. Recently we've had some 
ington and the XI International Malathion on the anthocyanin con-cool nights and growers have had 
Botanical Congress at Seattle. The tent of Early Black cranberries. I their sprinkler systems busy. Berries 
big theme at these meetings was met and renewed a lot of acquain-are coloring nicely and we hope our 
how to grow enough food to feed tances among small fruit workers production will be considerably

the increasing population of the including Gene Galletta of North better than last year.
world. I had a long talk with Dr. Carolina State and A. D. Draper
Charles C. Doughty who gave a of USDA at Beltsville. My wife
paper on the effect of Alar on the accompanied me and we really had RAD CA
growth and dormancy of the cran-a wonderful trip. READ CRANBERRIES
berry. I also heard a paper by Dr. Back here in Nova Scotia we are


CRANBERRY PRODUCTION, 5 STATES, 1967-1969 

-State 1967 1968 '1969 

Barrels 

Massachusetts 573,000 660,000 800,000 

New Jersey 157,000 155,000 147,000 
Wisconsin 470,000 438,000 486,000 
Washington 139,000 163,000 130,000 
Oregon 65,300 51,800 60,000 

Total, 5 states 1,404,300 1,467,800 1,623,000 


NOW .. . YOU CAN SAVE MONEY & TIME WITH LARCHMONT 
IRRIGATION EQUIPMENT DESIGNED ESPECIALLY FOR THE CRANBERRY 
INDUSTRY. 
LOOK . . . Larchmonts' 
new 5 way coupling eliminates 
the use of many 
adaptors, bushings, nipples, 
etc. 

in hooking up in the 
Spring and breaking down 
in the Fall. You would be 
amazed at the savings in 
dollars with your original 

purchase. NOTE: The 
laterals may be several 
sizes. Notice 1" going to 
left, and 2" going to the 
right. You may install 
Larchmont 5-way couplings 
to your present system. 

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REYNOLDS 

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SPECIAL ***** SELF-PRIMING . COU S 
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BUCKNER 
PUMPS 
SELF CLEANING ROTARY STRAINERS GORMAN RUPP 

L.P. GAS OR DIESEL ENGINE HALE 
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BILL STEARNS LARCHMONT ENGINEERING 

99 WARREN AVENUE PHIL TROPEANO 
PLYMOUTH, MASS. LEXINGTON, MASS. 

746-2610 862-2550 

LARCHMONT ENGINEERING LEXINGTON MASSACHUSETTS 02173 


SANDING ALAR 

Continuedfrom Page 7 
--'~~~~~~~ 
Continuedfrom Page13 

-

Conducting a cranberry school. 

One would think that such an

~~extensive cranberry growing area 
which Wisconsin has would create 
problems in establishing a cranberry 
growers school, but the three-day 

school, arranged by the University 
and a Growers Association committee, 
had excellent representation. 
Dr. Klingbeil believes the school is 
important for the growers, so that 
they may have a clear and compre


hensive background on the cranberry. 
They should know how it 
grows and why it acts as it does 
under certain conditions. A large 
assortment of material was provided 
for the growers who attended the 
school last year, and was done at a 
tfact in


ecluded technical papers, reference

notesand a textboo It isbelieved 
that this school provides an opportunity 
for these highly-specialized

cranberry growers to be well informed. 
The material made available 
supplies them with important referencematerial. 


Wisconsin is an agriculturally 
progressive state and enjoys national 
production leadership in many areas, 

including dairy products, sweet 
corn, peas, beans, cucumbers, pohay, 
beef and swine. Dr. 
KlngbeilsaysthatMidwestern pride 
illsee them number-ne in cran


berries, too. 

GRO W RS 

vector be controlled when the vine 
growth is stimulated to this suscep-
tible condition. 

4. Root Congestion 
After long study and experience 
in cranberry growing, Dr. H. J. 
Franklin would liken the growth

of cranberry roots in the sand over 

the peat to the roots of potted 
house plants that from long growth 
in a restricted quantity of soil have 
become root bound. He felt the 
addition of a layer of sand to the 
bog provided an increased layer of 
soil for root exploration and as 
such was responsible for the in-

duced by all treatments applied 
during the blossoming period. Ap-
plication two weeks after full-

bloom had the greatest effect. 
Treated plants withstood 0°F with 
no significant increase in injury 
whereas untreated plants were seri-

ously injured at 50F. 

DR. KLINGBEIL 

Continued from Page 8 

production for this purpose. 

frost warning network to serve 
all areas. 

In Wisnconsin the that the 

crea^ ed.f Aigori XAd pr 3' 


creased of

vigor and productivity 
resanded bogs. 

Continued Next Month 

STORAGE 

Continuedfrom Page 14 

and appearance, and relative pig-
ment strength. 

Sauce was prepared by addition 
of 500 ml of water and 420 g of 
sugar to 500 g of berries from each 
treatment, boiling and maintaining 
at a rolling boil for 10 min. Evaluation 
by 10 testers was carried out 
by the Ranking Difference Method 
of Larmond (1967). Juice was pre-
pared by grinding a 600 g sample 
of frozen berries in a household 
meat grinder, allowing equilibration 
to room temperature and pressing 
at 6000 lb. through an unbleached 
cotton cloth. The total juice extracted 
was diluted to 250 ml with 
water, an aliquot diluted X25 and 
read in a 1 cm cell on a Bausch and 
Lomb Spectronic 20 at 515 mu. 
This gave a relative measurement 
of the total pigment expressed 
from each treatment. 

cranberry producing areas are spread 
over a large part of the state 
creates no poblem in maintaining

an efficient frost warning system. 
Sponsored by the Growers Associa-
tion, the agricultural meteorologist 
utilizes wire services and radio 
networks to bring frost warnings 
to the attention of the growers.

Long-distance phone service and 
several observers throughout the 

state further aid the meteorologist 
in his forecasts and frost warnings. 
Additionaltatoes, 
Wisconsin Statistical Reporting Ser-
vice in the form of routine weather 

summaries. 

CRANBERRY 

INVENTORY CLEARANCE 

T T 

J R DWOOD 
FLUM E 

I VMB I 

NOV.-DEC. 

1 0/ ff ALL SIZES
/ 2x4 -6x8


2x4-6x8 
PHONE 

ContinuedNext Month ; 763-8811 -947-2300 

E.W. OODHUE LUMBER Co., Inc. 
EAST FREETOWN, MASS. 02717 


MOLDED CRANBERRY 

RELISH/SALAD COMBO 

Traditional holiday dinners are 
events that none of us would miss. 
But even tradition needs a little 
zapping up now and then. So this 
year when planning your holiday 

dinners, serve the expected basic 
holiday dishes, but serve them with 
a little... Zap? a little 

You'll have a turkey ... but how 
about an unusual prune and bread 
crumb stuffing this year? And garnish',
your bird with golden kum-

nish' your 
quats and candied cranberries. With 
every turkey comes cranberry sauce, 
of course, so this year let's skip the 
sauce and serve colorful, dramatic 
looking Molded Cranberry Relish 
which can serve as a combination 
relish-salad with your meal. For a 
vegetable forget the peas and switch 
to sweet-tasting rutabagas or turnips, 
or try this Creamed Celery Con-
tinental with green grapes. And to 
top this delicious meal, try a Can-
died Fruit Rum Pie. 

CANDIED FRUIT RUM PIE 

(Makes 1 9-inch pie) 
1 baked 9-inch pie shell 
1envelope unflavored gelatin 
1/4 cup water 
3 large eggs, separated 

1 cup milk 

1/4 teaspoon ground mace 

1/4 cup rum 

1/4 cup diced candied fruit 

1/8 teaspoon salt 

1/2 cup heavy cream, whipped 

Soften gelatin in water and set 
aside. Beat egg yolks lightly in top 
of double boiler. Blend in sugar and 
milk. Cook 10 minutes over hot 

Remove from heat. Stir in 
mace, rum. Chill until mixture be-
gins to thicken. Mix in candied 
fruit. Add salt to egg whites, and 
beat until they stand in stiff peaks. 
Fold into custard along with 
whipped cream. Tumrn into pre 
pared crust. Chill. Just before serv-
ing garnish with additional whipped 
cream and candied cranberries, 

RIVER 

BAVER


CUT and EQUIPME T Co 

CULVERT and EQUIPMENT Co. 

ESCANABA, MICH. -EAU CLAIRE, WIS. -MADISON, WIS. 

IRONWOOD, MICH.-GREEN BAY, WIS.-MILWAUKEE, WIS. 

ZINTERNATIONAL CRAWLER TRACTORS & POWER UNITS 
CORRUGATED METAL CULVERT PIPE 
DROP INLETS AND GATES 

Galvanized -Bituminous Coated -Aluminum 

MOLDED CRANBERRY RELISH thickened. Blend in lemon juice, 
(Makes 8 to 10 servings) grapes and seasonings. Add warm 
1package (3 ounces) raspberry-celery hearts and simmer 5 minutes 

flavored gelatin Remove to serving dish and serve 
1/4 teaspoon ground nutmeg hot a a vegetable. 
1 cup boiling water 
1 cup pineapple juice ::i . 
1/cups fresh cranberries, ground 
3/4 cup diced celery 
1/3 cup slivered almonds 

Mix together the gelatin and 
nutmeg. Add boiling water. Stir 
until dissolved. Add pineapple juice. i.._ii. : 
Chill until thickened. Stir in remaining 
ingredients. Pour into a 
5-cup mold or small molds. Chill 
until firm. Unmold to serve. A lW 

(Makes 6 servings) 
6 celery hearts ....

......... 
1 cup chicken stock or bouillon 
2 tablespoons butter or margarine 

1 tablespoon finely chopped onion
2 tablespoons flour
1/2 cup light cream 


1teaspoonlemonjuice 

alt and white pepper to taste 

Cut celery hearts in half length-
wise. Place in a saucepan with
stock. Cook covered 5 minutes. i ,
Reserve broth. Melt butter or mar-
garine in saucepan. Add onion and
saute, stirring until transparent.


Blend in flour. Gradually add the
cream and reserved broth. Bring to
a boil, and cook, stirring until



DEFENSE PERSONNEL SUPPORT CENTER 

Anticipated Requirements 

Forecast of 1970 Quarterly Requirements -Quantity in Cases 
Item and Specification 1st Qtr. 2nd Qtr. 3rd Qtr. 4th Qtr. Total/Cases 

Cranberry Sauce, Whole, #300 Cn. 

Spec. Fed-Z-C-656 2,300 6,600 6,600 6,600 22,000 

Cranberry Sauce, Jellied or Strained 

#300 Cn. 

Spec. Fed-Z-C-656 34,000 43,000 43,000 43,000 163,000 

Cranberry Sauce, Jellied or Strained 

#10 Cn. 
Spec. Fed-Z-C-656 15,000 19,000 19,000 19,000 72,000 

LONNECKER ELECTED 

Sr InK| PRESIDENT OF

SPRINKLERD1IID 

i LERL n THOMPSON-HAYWARD 

Paul L. Lonnecker has been Mr. Lonneckerjoined Thompson-S *Y0S LIE M elected President of Thompson-Hayward in 1940, as a member of 
YT»T JII3 THayward Chemical Company, a the sales department, and subse-PUMIVPS wholly-owned subsidiary of PEPI, querrtly became Manager of the 

HIGH CAPACITY Inc. (formerly Philips Electronics Industrial Chemical Division. In 

and Pharmaceutical Industries Corp.). 1959 he was appointed Vice Presi-WVELLS The announcement was made by dent-Sales. Earlier this year he was 
Oliver H. Brewster, President of named Executive Vice President and 
4mIII^~lTim( PEPI. Chief Operations Officer. 

Mr. Lonnecker studied chemical 

engineering at the University of 

Kansas and received his degree in 

RRIGA TION Business He also

SERVICE Administration. 
STEVENS POINT attended the Graduate School of 

WISCONSIN Sales Management and Marketing at 
Syracuse University. During World 
War II he served with the U. S. 

Army in chemical warfare services. 

CORRUGATED Thompson-Hayward, headquar


tered in Kansas City, produces, 
~~~~~~~~CULZ~~~VERT~formulates and distributes industrial

PIPE 

and agricultural chemicals, liundry 

1and I Pand si-dry cleaning supplies, andfeed 
chemical products. The companyFLOW GATES maintains 54 distribution centers 
throughout the country, serving

Aluminum -Galvenized more than 40,000 customers. 

Asphalt Coated 

Cranberries 

Felker Bros. Mfg. Co. A

Advertising

MARSHFIELD WISCONSIN Pays Big
Area 715 384-3121


______________ PAULL. LONNECKER Dividends 


1 seIruIlIl I WISCONSIN l'UrowG's 

FOR SALE 

SEARLES JUMBO
HOWES, McFARLIN
Vines
in 1970


for deliveryI^dLi^ver Cranberry Products, Inc. 

I WILL GIVE A 10% aner u 
BONUS ON ANY 
ORDERS PLACED NOW We now have two gift stores to furnish you with a 

FOR VINES T YEA wide selection of cranberry items. These include cran$
300 Ton berry cranberry and blueberry jewelry, and

F.O.B soap,
Ben Lears $750 Ton cranberry candy, as well as our cranberryjams and jel-
Stevens $1000 Ton lies. Do not forget our gift boxes for all occasions. 
INTERESTED IN 

PURCHASING WISCONSIN Two Locations-

CRANBERRY PROPERTIES
i *4:***4*** Eagle River and Woodruff, Wisconsin


, 

Vernon Goldsworthy l 

B.S. & M.S.
University of Wisconsin Aet 
Cranberry Consultant PIlease e ntS
Fees Reasonable ^ertise


WISCONSIN G' se

EAGLE RIVER S eriN Aer 

When —youAnswer 

DA N A j WISCONSIN HEADQUARTERS FOR 

MACHINE & SUPPLY CO.
Wis. Rapids, Wis. |INSECTICIDES -FUNGICIDES


s ap |HHERBICIDES

of: sWMFG. 
SPRAY BOOMS DUSTS -WETTABLE POWDERS -EMULSIONS 

GRASS CLIPPERS PARATHION MALATHION 

FERTILIZER SPREADERS
Getsinger FERBAM SIMAZINE
Retracto Tooth Pickers


Retracto Pickers DITHANE M -22 (Maneb) 

SPROCKETS iand BEARINGS gHopkins Agricultural Chemical Co. 

CONVEYOR BELTING P. 0. BOX 584 MADISON WISCONSIN 53701 
STEEL Phone: Area Code 608 257-1019 

^ * • ^ ' ' in


vvvwvvvvvwwvvvv 


Atthe ratewe're going, your grandson 

At the rate we're going, your grandson 

You really got to be something to have a bowl 
named after you. You got to have universal 
appeal. 

You take your orange, for example... or 
your rose...or even your cotton. Very popular 
types. Your kumquat, on the other hand, will 
never make it. Nor will your mushroom. 

But your cranberry might. And it won't be 
an accident. Right now at Ocean Spray a lot of 
bowl fans are working their left ends off to make 
it go. They do it by thinking up millions of new 

my play in the CranberryBowl. 

nay play in the CranberryBowl. 

things to do with your cranberries 
so that more people will 
use them, so that more people will 

love them, so that finally, in an impetuous 
act of loyalty, there will spring up in Hanson, 
Massachusetts, a colossal arena where each year 
theCRANBERRYBOWLwillbeplayed.,ag, 

Just stick with Ocean Spray. Not.) 
only will you make a nice buck on your 
berries but when Bowl time comes think of your 
cut of the ticket sales and TV rights 


Cranberries -The National Cranberry Magazine -link page 

Cranberries -The National Cranberry Magazine -link page 
PREVIOUS............Cranberries -The National Cranberry Magazine September, 1969
NEXT................Cranberries -The National Cranberry Magazine November, 1969


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