White Farmall Demonstrator Tractor Advertising -- Mid-Century Sales Campaign Flashes

              MID-CENTURY
FARMALL SALES CAMPAIGN
FLASHES!

FARMALL SALES  SOAR!
100,000th CUB DEMONSTRATES!
LOUISVILLE, KENTUCKY—First with the 100,000th tractor in the 8 to 15 drawbar horsepower class—that's another first added to the many firsts for Farmalls since their manufacture was begun in 1923.
The 100,000th Farmall Cub recently came off the assembly line at the Louisville Works. James T. Adams, final inspector, is shown getting ready to put it through exhaustive performance tests.
Shipped to the Omaha District, this Cub, painted white with red wheels, is being used to demonstrate on Nebraska farms. It is another worker in the vast army of hard¬ working salesmen and white Farmalls . . . busy selling Farmalls in every state.
This 100,000th Farmall Cub is dramatic, positive proof of the wide acceptance accorded the entire Louisville Line.
Remember: When you sell a Farmall Cub, you are selling the most popular tractor in its class in America!
Deliveries Mount as Dealers Everywhere
ADD MANPOWER ADVERTISE

DEMONSTRATE
SELL!

Mid-Century Farmall Sales Campaign Hits New High in Third Big Month
CHICAGO, ILLINOIS—As the Mid-Century Farmall selling campaign moves into its third month—sales move higher and higher.
Dealers from every region report unprecedented interest in the star- studded white Farmall with red wheels . . . interest which is paying off in more Farmalls, and other equipment, sold and delivered.
The white Farmalls, they say, catch the eye of prospects, and pave the way for successful canvassing and demonstrating. Nearly every dealer has one or more white Farmalls.
To man their white Farmalls and keep them constantly on the road, scores of dealers have added new sales manpower.
Already country canvassing has revealed thousands of prospects who were unknown to dealers before.   More are being turned up daily.
Advertising in local newspapers, over local radios, by direct mail, and by word-of-mouth has aroused tremendous interest, pre-sold prospects, and brought inquiries. A great majority of dealers have taken advantage of the special Farmall tractor advertising plan whereby International Harvester shares the cost.
Sales reports show beyond a doubt, the biggest key to sales success is demonstrations. Almost invariably where the most demonstrations have been made—the sales are highest!
In districts where snow and bad weather prevented demonstrations in the field, alert dealers removed snow, shelled corn, ground feed—to prove "it's Farmall time all the time!"
Now, with the arrival of spring, dealers everywhere are stepping up their sales campaigns with more manpower—more advertising—more canvassing and demonstrating—and harder selling!

IT'S FARMALL TIME ON EVERY FARM--NOW!