The Harvester World: Volume 2, number 2, November 1910

              The Harvester World
line printed on this big subject — all of these contribute to the grand total of agri¬ cultural progress. We can't pick out this or that item and say, "Here is the boy that did it." No, no — they all did it. Success is not the result of any one man or any one thing. It is the result of culminative effort.
Since success is a matter of culminative effort, it behooves every employe to de¬ velop his strong points, not only for the betterment of the man he serves, who serves the company that serves the farmer, but for the betterment of himself. A ball of twine is as strong as its weakest thread — no stronger. Keep that in mind, fellow I H C-er.
Suppose fair week is a hard week. It makes easier the other weeks of the year. The farmer has seen what others are doing, and that is one of the best ways of know¬ ing what he wants to do himself.
The International Harvester Company of America is strong on state fair displays. Some of them are large, and all of them are interesting. They attract, and that is what displays are for. Thousands upon thousands of farmers every ^ear carry home a knowledge of farm machines which never would have been theirs but for the IHC displays. To know is the first step toward desire, and desire leads straight to purchase.
The moving picture entertainment, "The Romance of the Reaper," contributed much to the pleasure and information of the farmers  at  a number of this year's
state fairs. The pictures and the words accompanying them drive many truths home, and then clinch them with a smile.
At Springfield I found myself resting next an old farmer—one of the kind that likes to talk. And as I like to listen, why, I listened:
"It's a great fair, aint it? Been comin' here most since I can remember. It costs me and mother 'bout thirty dollars every year, but it's worth the money, and then some. Half the things I've got on my farm seems to me I bought 'cause I saw 'em work out at the fair. Got my first good binder here, and last year I swapped my windmill for a gasoline engine and bought a silo outfit. Tomorrow, I'm goin' to see the gasoline tractor pull the plows ag'in. It's got me, as the preacher says, 'almost persuaded.' Guess I've bought 'bout every good thing I' ve ever seen at this fair. Cal'late, though, I'll have to pass up this here airship. Don't see how I can use it— not yet. I get a bushel o' red and green printed pictures of machines and such. They're purty to look at, and some of 'em are good to read. I like 'em —I get some good p'ints now and then. But these hero fairs show things as they are—you can see 'em work. You know some of the machines that's the reddest and greenest on paper are the blackest and bluest when you try to work 'em. The fair kind o' straightens out the colors and helps you to see things as they are.''
rii« black ttnt after "The Romance ot the Reaper" lecture at Jackson, Miss.