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The Harvester World line printed on this big subject — all of these contribute to the grand total of agri¬ cultural progress. We can't pick out this or that item and say, "Here is the boy that did it." No, no — they all did it. Success is not the result of any one man or any one thing. It is the result of culminative effort. Since success is a matter of culminative effort, it behooves every employe to de¬ velop his strong points, not only for the betterment of the man he serves, who serves the company that serves the farmer, but for the betterment of himself. A ball of twine is as strong as its weakest thread — no stronger. Keep that in mind, fellow I H C-er. Suppose fair week is a hard week. It makes easier the other weeks of the year. The farmer has seen what others are doing, and that is one of the best ways of know¬ ing what he wants to do himself. The International Harvester Company of America is strong on state fair displays. Some of them are large, and all of them are interesting. They attract, and that is what displays are for. Thousands upon thousands of farmers every ^ear carry home a knowledge of farm machines which never would have been theirs but for the IHC displays. To know is the first step toward desire, and desire leads straight to purchase. The moving picture entertainment, "The Romance of the Reaper," contributed much to the pleasure and information of the farmers at a number of this year's state fairs. The pictures and the words accompanying them drive many truths home, and then clinch them with a smile. At Springfield I found myself resting next an old farmer—one of the kind that likes to talk. And as I like to listen, why, I listened: "It's a great fair, aint it? Been comin' here most since I can remember. It costs me and mother 'bout thirty dollars every year, but it's worth the money, and then some. Half the things I've got on my farm seems to me I bought 'cause I saw 'em work out at the fair. Got my first good binder here, and last year I swapped my windmill for a gasoline engine and bought a silo outfit. Tomorrow, I'm goin' to see the gasoline tractor pull the plows ag'in. It's got me, as the preacher says, 'almost persuaded.' Guess I've bought 'bout every good thing I' ve ever seen at this fair. Cal'late, though, I'll have to pass up this here airship. Don't see how I can use it— not yet. I get a bushel o' red and green printed pictures of machines and such. They're purty to look at, and some of 'em are good to read. I like 'em —I get some good p'ints now and then. But these hero fairs show things as they are—you can see 'em work. You know some of the machines that's the reddest and greenest on paper are the blackest and bluest when you try to work 'em. The fair kind o' straightens out the colors and helps you to see things as they are.'' rii« black ttnt after "The Romance ot the Reaper" lecture at Jackson, Miss.
Object Description
Title | The Harvester World: Volume 2, number 2, November 1910 |
Object Type | Periodical |
Language | English |
Source | McCormick Mss 6z |
Electronic Publisher | Wisconsin Historical Society |
Physical Description | 5.75 x 8.5 inches |
Electronic Publication Date | 2008 |
Year | 1910 |
Volume | 002 |
Issue | 02 |
Date | 1910-11 |
Rights | © Copyright 2008 by the Wisconsin Historical Society (Madison, Wisconsin) |
Series | The Harvester World ; v. 2, no. 2 |
Format | TIF |
Description | Harvester World magazine was first published by International Harvester Company in October of 1909. From 1909 to 1946, Harvester World functioned primarily as an employee magazine, carrying news from various factories, branch houses and dealerships around the world. The magazine included biographical sketches of employees; notices of retirements and promotions; announcements regarding new company initiatives or building projects; and a variety of other news relating to nearly every facet of the company’s world wide operations. The magazine was published by the company’s Advertising Department, and also functioned as a way for headquarters to communicate with dealerships. In 1946, the magazine was redesigned and eventually shifted from an employee magazine to a more customer-oriented focus. By the 1950s, most Harvester Articles were human interest stories centering on the people and organizations who used International Harvester products. At the same time, photography became an increasingly important element in the content and presentation of the magazine. The magazine was discontinued in 1969. |
CONTENTdm file name | 7752.cpd |
Date created | 2008-11-10 |
Date modified | 2010-02-01 |
Description
Title | page 8 |
Object Type | Periodical |
Source | The Harvester World, November 1910 |
Page Number | 8 |
Electronic Publisher | Wisconsin Historical Society |
Physical Description | 5.75 x 8.5 inches |
Electronic Publication Date | 2008 |
Year | 1910 |
Volume | 002 |
Issue | 02 |
Date | 1910-11 |
Rights | © Copyright 2008 by the Wisconsin Historical Society (Madison, Wisconsin) |
Series | The Harvester World ; v. 2, no. 2 |
Full Text | The Harvester World line printed on this big subject — all of these contribute to the grand total of agri¬ cultural progress. We can't pick out this or that item and say, "Here is the boy that did it." No, no — they all did it. Success is not the result of any one man or any one thing. It is the result of culminative effort. Since success is a matter of culminative effort, it behooves every employe to de¬ velop his strong points, not only for the betterment of the man he serves, who serves the company that serves the farmer, but for the betterment of himself. A ball of twine is as strong as its weakest thread — no stronger. Keep that in mind, fellow I H C-er. Suppose fair week is a hard week. It makes easier the other weeks of the year. The farmer has seen what others are doing, and that is one of the best ways of know¬ ing what he wants to do himself. The International Harvester Company of America is strong on state fair displays. Some of them are large, and all of them are interesting. They attract, and that is what displays are for. Thousands upon thousands of farmers every ^ear carry home a knowledge of farm machines which never would have been theirs but for the IHC displays. To know is the first step toward desire, and desire leads straight to purchase. The moving picture entertainment, "The Romance of the Reaper" contributed much to the pleasure and information of the farmers at a number of this year's state fairs. The pictures and the words accompanying them drive many truths home, and then clinch them with a smile. At Springfield I found myself resting next an old farmer—one of the kind that likes to talk. And as I like to listen, why, I listened: "It's a great fair, aint it? Been comin' here most since I can remember. It costs me and mother 'bout thirty dollars every year, but it's worth the money, and then some. Half the things I've got on my farm seems to me I bought 'cause I saw 'em work out at the fair. Got my first good binder here, and last year I swapped my windmill for a gasoline engine and bought a silo outfit. Tomorrow, I'm goin' to see the gasoline tractor pull the plows ag'in. It's got me, as the preacher says, 'almost persuaded.' Guess I've bought 'bout every good thing I' ve ever seen at this fair. Cal'late, though, I'll have to pass up this here airship. Don't see how I can use it— not yet. I get a bushel o' red and green printed pictures of machines and such. They're purty to look at, and some of 'em are good to read. I like 'em —I get some good p'ints now and then. But these hero fairs show things as they are—you can see 'em work. You know some of the machines that's the reddest and greenest on paper are the blackest and bluest when you try to work 'em. The fair kind o' straightens out the colors and helps you to see things as they are.'' rii« black ttnt after "The Romance ot the Reaper" lecture at Jackson, Miss. |
Format | TIF |
Full resolution | Volume572\IH170042.tif |
CONTENTdm file name | 7729.jpg |
Date created | 2008-11-10 |
Date modified | 2008-11-26 |