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The Harvester World
Creeds of Great Business Men Peter Cooper was a man of action. And so hjs creed comes down to us more from what he did than from what he said- He practiced the Golden Rule idea that the best way to serve ones own interests is to serve the interests of others. Peter Cooper did things, and did them "fust, " as David Harum used to say. He made the first locomotive in America, and was its engineer; he rolled the nrst iron rails lor railroads: he made the first isinglass in this country; he cast the first iron water pipes used here: he made the first iron beams for use in constructing fire-pVoof buildings; he built the first iron bridges; he helped to lay the Atlantic Cable; and lastly, he closed a career of ninety-two years by erecting his own monument— Cooper Union—an institution that more and more is serving as a model for our public school system. And just to fill in his spare moments he invented a machine for mortising the hubs of wagon wheels, another for finishing woolen cloth, and others for doing other useful things. Unlike so many of our great business men, Peter Cooper began with the manufacturing and not the selling end. He first learned the trade of wagon making. Two strong points stick out of Peter Cooper's creed. Reduced to few words, here is the first: Don't center your mind and energy on just one thing. And the other: Failure comes only to those who think failure. Or, to put it another way, life is merely a series of opportunities for turning failures into successes. In making success grow where failure had sprouted, he built his locomotive; and from a venture headed the wrong way he gave to the world the idea of iron, fire-proof buildings. Thus Cooper Union in New York stands as America's first building with iron framps. Peter Cooper believed in keeping busy. He believed in himself. And he beHeved in others. He was genuinely American push, get there, and all. PEAKING of "action," "doing things," "serving the interests of others," and the rest—all tbese are found in the IHC line. Were it not so the line would not have stood the wear of years, growing better and more popular all the white. The IHC line is first in construction, and first in added improvements. This is true of all its harvesting, haying, and corn machines, the twine, wagons, motor vehicles, hay presses, manure spreaders, gasoline engines and tractors, cream separators, and tillage implements. The dealer who handles the IHC Ime sells a large variety of farm machines and their repair parts. This IS a distinct advantage, which more tKan 40,000 dealers endorse. The advantage comes from the fact that every machine bearing the IHC trade-mark helps to advertise every other machine belonging to the line. This is what is called "accumulative advertising," and it is worth dollars to the man who sells. The line itself, and the selling plan, including a campaign of continuous publicity, increased interest, and tne personal assistance rendered both dealer and farmer, all tend to promote large and permanent sales at a saving of time and energy. Every dealer is invited to examine the IHC line and look into its plan of selling. There being much to tell, there is much to interest, and much that will be worth thinking about Write the general agent or blockman nearest you, and the whole idea will be put in a straight busi¬ ness way. Or an inquiry addressed to the Chicago office will result in the same information. INTERNATIONAL HARVESTER COMPANY OF AMERICA CHICAGO USA The fourth of a series of Great Business Men's Advertisements which we are now running in the Trade Presa
Object Description
Title | The Harvester World: Volume 2, number 7, April 1911 |
Object Type | Periodical |
Language | English |
Source | McCormick Mss 6z |
Electronic Publisher | Wisconsin Historical Society |
Physical Description | 7.25 x 10 inches |
Electronic Publication Date | 2008 |
Year | 1911 |
Volume | 002 |
Issue | 07 |
Date | 1911-04 |
Rights | © Copyright 2008 by the Wisconsin Historical Society (Madison, Wisconsin) |
Series | The Harvester World ; v. 2, no. 7 |
Format | TIF |
Description | Harvester World magazine was first published by International Harvester Company in October of 1909. From 1909 to 1946, Harvester World functioned primarily as an employee magazine, carrying news from various factories, branch houses and dealerships around the world. The magazine included biographical sketches of employees; notices of retirements and promotions; announcements regarding new company initiatives or building projects; and a variety of other news relating to nearly every facet of the company’s world wide operations. The magazine was published by the company’s Advertising Department, and also functioned as a way for headquarters to communicate with dealerships. In 1946, the magazine was redesigned and eventually shifted from an employee magazine to a more customer-oriented focus. By the 1950s, most Harvester Articles were human interest stories centering on the people and organizations who used International Harvester products. At the same time, photography became an increasingly important element in the content and presentation of the magazine. The magazine was discontinued in 1969. |
CONTENTdm file name | 7978.cpd |
Date created | 2008-11-11 |
Date modified | 2010-02-01 |
Description
Title | page 9 |
Object Type | Periodical |
Source | The Harvester World, April 1911 |
Page Number | 9 |
Electronic Publisher | Wisconsin Historical Society |
Physical Description | 7.25 x 10 inches |
Electronic Publication Date | 2008 |
Year | 1911 |
Volume | 002 |
Issue | 07 |
Date | 1911-04 |
Rights | © Copyright 2008 by the Wisconsin Historical Society (Madison, Wisconsin) |
Series | The Harvester World ; v. 2, no. 7 |
Full Text |
The Harvester World Creeds of Great Business Men Peter Cooper was a man of action. And so hjs creed comes down to us more from what he did than from what he said- He practiced the Golden Rule idea that the best way to serve ones own interests is to serve the interests of others. Peter Cooper did things, and did them "fust, " as David Harum used to say. He made the first locomotive in America, and was its engineer; he rolled the nrst iron rails lor railroads: he made the first isinglass in this country; he cast the first iron water pipes used here: he made the first iron beams for use in constructing fire-pVoof buildings; he built the first iron bridges; he helped to lay the Atlantic Cable; and lastly, he closed a career of ninety-two years by erecting his own monument— Cooper Union—an institution that more and more is serving as a model for our public school system. And just to fill in his spare moments he invented a machine for mortising the hubs of wagon wheels, another for finishing woolen cloth, and others for doing other useful things. Unlike so many of our great business men, Peter Cooper began with the manufacturing and not the selling end. He first learned the trade of wagon making. Two strong points stick out of Peter Cooper's creed. Reduced to few words, here is the first: Don't center your mind and energy on just one thing. And the other: Failure comes only to those who think failure. Or, to put it another way, life is merely a series of opportunities for turning failures into successes. In making success grow where failure had sprouted, he built his locomotive; and from a venture headed the wrong way he gave to the world the idea of iron, fire-proof buildings. Thus Cooper Union in New York stands as America's first building with iron framps. Peter Cooper believed in keeping busy. He believed in himself. And he beHeved in others. He was genuinely American push, get there, and all. PEAKING of "action" "doing things" "serving the interests of others" and the rest—all tbese are found in the IHC line. Were it not so the line would not have stood the wear of years, growing better and more popular all the white. The IHC line is first in construction, and first in added improvements. This is true of all its harvesting, haying, and corn machines, the twine, wagons, motor vehicles, hay presses, manure spreaders, gasoline engines and tractors, cream separators, and tillage implements. The dealer who handles the IHC Ime sells a large variety of farm machines and their repair parts. This IS a distinct advantage, which more tKan 40,000 dealers endorse. The advantage comes from the fact that every machine bearing the IHC trade-mark helps to advertise every other machine belonging to the line. This is what is called "accumulative advertising" and it is worth dollars to the man who sells. The line itself, and the selling plan, including a campaign of continuous publicity, increased interest, and tne personal assistance rendered both dealer and farmer, all tend to promote large and permanent sales at a saving of time and energy. Every dealer is invited to examine the IHC line and look into its plan of selling. There being much to tell, there is much to interest, and much that will be worth thinking about Write the general agent or blockman nearest you, and the whole idea will be put in a straight busi¬ ness way. Or an inquiry addressed to the Chicago office will result in the same information. INTERNATIONAL HARVESTER COMPANY OF AMERICA CHICAGO USA The fourth of a series of Great Business Men's Advertisements which we are now running in the Trade Presa |
Format | TIF |
Full resolution | Volume574\IH170223.tif |
CONTENTdm file name | 7952.jpg |
Date created | 2008-11-11 |
Date modified | 2008-11-26 |