The Harvester World: Volume 2, number 7, April 1911

              The Harvester World

Creeds of Great Business Men
Peter Cooper was a man of action.   And so hjs creed comes down to us more from what he did than from what he said- He practiced the Golden Rule idea that the best way to serve ones own interests is to serve
the interests of others.
Peter Cooper did things, and did them "fust, " as David Harum used to say. He made the first locomotive in America, and was its engineer; he rolled the nrst iron rails lor railroads: he made the first isinglass in this country; he cast the first iron water pipes used here: he made the first iron beams for use in constructing fire-pVoof buildings; he built the first iron bridges; he helped to lay the Atlantic Cable; and lastly, he closed a career of ninety-two years by erecting his own monument— Cooper Union—an institution that more and more is serving as a model for our public school system. And just to fill in his spare moments he invented a machine for mortising the hubs of wagon wheels, another for finishing woolen cloth, and others for doing  other useful things.
Unlike so many of our great business men, Peter Cooper began with the manufacturing and not the selling end.    He first learned the trade of wagon making.
Two strong points stick out of Peter Cooper's creed. Reduced to few words, here is the first: Don't center your mind and energy on just one thing. And the other: Failure comes only to those who think failure. Or, to put it another way, life is merely a series of opportunities for turning failures into successes. In making success grow where failure had sprouted, he built his locomotive; and from a venture headed the wrong way he gave to the world the idea of iron, fire-proof buildings. Thus Cooper Union in New York stands as America's first building with iron framps.
Peter Cooper believed in keeping busy. He believed in himself. And he beHeved in others. He was genuinely American push, get there, and all.
PEAKING of "action," "doing things," "serving the interests of others," and the rest—all tbese are found in the IHC line. Were it not so the line would not have stood the wear of years, growing better and more popular all the white.
The IHC line is first in construction, and first in added improvements. This is true of all its harvesting, haying, and corn machines, the twine, wagons, motor vehicles, hay presses, manure spreaders, gasoline engines and tractors, cream separators, and tillage implements.
The dealer who handles the IHC Ime sells a large variety of farm machines and their repair parts. This IS a distinct advantage, which more tKan 40,000 dealers endorse. The advantage comes from the fact that every machine bearing the IHC trade-mark helps to advertise every other machine belonging to the line.   This is what is called "accumulative advertising," and it is worth dollars to the man who sells.
The line itself, and the selling plan, including a campaign of continuous publicity, increased interest, and tne personal assistance rendered both dealer and farmer, all tend to promote large and permanent sales at a saving of time and energy.
Every dealer is invited to examine the IHC line and look into its plan of selling. There being much to tell, there is much to interest, and much that will be worth thinking about
Write the general agent or blockman nearest you, and the whole idea will be put in a straight busi¬ ness way.    Or an inquiry addressed to the Chicago office will result in the same information.
INTERNATIONAL HARVESTER COMPANY OF AMERICA
CHICAGO USA
The fourth of a series of Great Business Men's Advertisements which we are now running in the Trade Presa