The Harvester World: Volume 5, number 5, May 1914

              ONE GOOD WAY TO ADVERTISE

By R. S. Williams, Council Bluffs, Iowa, General Agency
For a solid week, February 2nd to 7th, Logan, Iowa, was a center of activity. The Harrison County Agri¬ cultural Extension Association has held an annual farmers' short course in Logan for a number of years,
and each succeeding year enjoys a greater attendance and sees more interest and enthusiasm than the pre¬ ceding year. So much is this so, that at present there is no short course in the state of Iowa, not even excluding the state short course at Ames, where a greater number of entries are displayed, or where a finer array of fat stock is to be found.
In 1913, the prize bushel of corn at Logan brought $87.50, which is fifty cents more than the prize bushel sold for at Ames the same year. Logan also boasts of the only building in the world devoted exclusively to the extension of agri¬ culture.
One of the most pleasing features of the 1914 short course at Logan was the Lily cream separator contest, conducted by the Sea¬ bury-Carson Implement Company, at Logan. While many dealers donate certain farm machines as pre¬ miums at these short courses, the usual method is to give them as prizes for the best bushel of corn, the best bushel of wheat, or the best pound of butter. In this way the field of contestants is narrowed until only a few are eligible to compete.
The fact that the premiums are given in this way has kept many young ladies from attending the short course because of nothing to interest them.
For these and other reasons, the Seabury-Carson Company conceived the idea of offering a Lily cream separator to a field of contestants composed only of young ladies under twenty years of age. It was there¬ fore decided that such a prize should be given to tfie young lady residing in the county who could build the
Miss Althera Hough, who won the "Lily" in the word contest put on by the Seaburv-Carson Co., of Logan, la.
most English words from the eighteen letters com¬ posing the name"LilyCream Separator." This would open the field to every girl in the county and would put a premium on brains.
The contest was given the widest possible publicity. Six local papers in Harrison county were used regularly with quarter page ads and large printed cards were tacked up in conspicuous places throughout Harrison county. Handbills were printed and distributed in farmers' wagons every Saturday, and by the beginning of the short course week, every family in the county had heard of the Lily cream separator as connected with the Seabury-Carson Company.
There were several hundred entries and the entire force of the Council Bluffs advertising department migrated en masse to Logan to check word lists. Toward the end of the week the winner was definitely established, and we show here a picture of Miss Althera Hough and her prize Lily. Miss Hough turned iu the amazing total of 22,000 good, honest English words, and all composed of the letters in the name Lily cream separator. The next highest contestant found nearly 9,000 words, and from that number they ran down to a few hundred.
Nothing in this section of the country ever attracted such wide attention and interest as did this Lily con¬ test, and it is certain that much beneficial publicity will result for the Seabury-Carson Company and the Lily cream separator.
The picture of the showroom of the Seabury-Carson Company is shown on this page. They occupy the entire structure and in addition to their extensive implement business, they have as side lines, a feed store, meat market and garage.
Dorrance Seabury, the president of the firm, is a keen, far-sighted business man whose overflowing good nature is one of his strongest business assets. A man with an overdose of brusqueness is difficult to approach but a man like Mr. Seabury compels rather than repels.
And many a man who thought he could set the world on fire turned out to be a wet blanket.—Chicago News.
The Seabi'ry-Carson plant.    Headquarters for the Iowa Lily cream separator campaign
Carlson and Anderson, IHC agents at Dekalb, III., are tbe
type of business men who keep their signs up and
their selling expenses down