The Harvester World: Volume 5, number 11, November 1914

              What IHC Dealers are Doing
A HIGHLAND FLING

By Chas. H, Keehner,

Assistant to General Agent, Madison,
Wisconsin

^ If the Highland Weekly Press may be credited, ^hladek Brothers, IHC dealers, of Highland, Wiscon¬ sin, conducted recently an extraordinary delivery of liaying machines. The machines were unloaded and assembled at the depot, whence their owners, after hitching on to them, proceeded in a procession down Main street to the Chladek House where they posed for graphic and photographic purposes.
As a crowning finish for the triumphal procession of the agencies for the elimination of perspiration in con¬ nection with hay making, a banquet was staged at the Waters hotel. There were nineteen purchasers in the crowd and it is said that huge quantities of food were consumed.
These nineteen lucky customers, it is stated, are all good substantial farmers who are making good, and who are making good because they believe in having the best machinery available.
Published here is a reproduction of the machines as they looked before being taken possession of by their purchasers. There is a goodly array of load¬ ers, side delivery rakes and mowers — an array large enough to abolish a great amount of waste and waste effort.
JACOB D. MOYER, OF ESHBACH, PA.
The point of contact between the Harvester Company and the farmer is the dealer. He is the conductor through which the current passes.    I H
A. R. Anderson revolutionizing the hay-making methods of Wis. via Chladek Bros, of Highland
C machines and IHC cus¬ tomers both come into the dealer's place. It is a great meeting ground of machine and machinist.
Much depends upon this meeting between the product and the producer, and the value to the IHC cause of progressive painstaking dealers cannot be overestimated. With the right kind of a dealer, the meeting will not be
Complete warehouse of J.  M. Kurtz, McCormick dealer, of Honey Brook, Pa.
Jacob D. Meyer of Eshbach. Pa., delivers two carloads of I H C machines at a time
a half-hearted affair, but will be one characterized by interest and enthusiasm.
Shown here is a delivery by one of our dealers, who is a good example of what is to be desired in a retail agent. Jacob D. Moyer released at this delivery two carloads of McCormick machines. At the time this is being written there is every indication that at least another carload of machines will be sold and delivered by this wakeful dealer during the season of 1914.
In addition to the num¬ ber of the best machines in the world and the best farmers in Berks county, Pennsylvania, several in¬ teresting salesmen are shown in the photograph. Standing back of the first binderis J. D. Moyer, him¬ self, and next to him, under the Panama hat, is W. N. Gettier, a salesman who gets the business. The portly gentleman next to Mr. Gettier is M. H. Roth, blockman, and next to him is the expert, J. C. Baver. The sale of three car¬ loads of machines is indicative that IHC machines are being presented in the right light to the customer.
&       ®
J. M. KURTZ OF HONEY BROOK
By D. H. Zimmerman, General Agent, Philadelphia
J. M. Kurtz, IHC dealer of Honey Brook, Pennsyl¬ vania, has very definite ideas on certain phases of the retail farming machine business. He believes in arrest¬ ing passersby and bringing them into his store. He does not use the sheriff or constable in arresting his prospects for he finds that signs do the work. A huge battery of signs, like searchlights, are mounted around the brow of Mr. Kurtz's store.
Beneath a copious canopy are arranged IHC wagons, spreaders and motor trucks. It is like a great show window where choice and appetizing products are dis¬ played. The mere sight of them creates a desire to buy. When a prospect's footsteps lead him to a closer investigation of the machines he is courteously but courageously pounced upon by dealer J. M. Kurtz.
The proprietor is sitting in an International truck with J. M. Kurtz, Jr., beside him, who, from both heredity and environment, will make a good McCormick man sometime.