page 21 |
Previous | 23 of 36 | Next |
|
small (250x250 max)
medium (500x500 max)
Large
Extra Large
large ( > 500x500)
Full Resolution
All (PDF)
|
This page
All
|
Loading content ...
What IHC Dealers are Doing
A Lively Dealer
By S. C. Baer, Advertising Man, Cincinnati, Ohio Jess Galloway is not only a licensed undertaker and embalmer, but he is also a lively contender for the larg¬ est share of the implement and machine business in his county. L. D. Burroughs is not only a dinosaur, tipping the scales at 225, but he is one of the greatest salesmen since Laban and advertising men since Adam. It would not be claiming too much for L. D. B. to place him among the list of original and constant advertisers. Some fortuitous circumstance brought these two geniuses together. Since that time the combination has The next thing to do was to pry loose from tight-fisted fortune some of her superfluous shekels and to pour the profits for awhile back into the business to get it launched in a big way. The advertising campaign was planned which would do justice to a large advertising agency. A contract was made with the local publisher to run a six-inch double column ad once per week. Jess ordered a full line of I H C electrotypes and each week the ad was changed and only seasonable goods advertised. Bur¬ roughs et Galloway wrote their own copy, and it was Jess Galloway's exhibit at the Falmouth, Kentucky, Fair, and (left) his blockman L. D Burroughs of Cincinnati territory been working havoc among the bad busi¬ ness policies of sur¬ rounding farmers. It was a little more than a year ago when Jess Galloway was de¬ pending entirely upon his undertaking busi¬ ness to accumulate a fortune. As he ex¬ pressed it, things were rather dead before Burroughs came along W and presented the future of the implement game. He explained that for every man who dies there are thousands who continue to live and engage in the necessary pursuit of agricul¬ ture. He held that serving the live ones is better than preserving the dead ones. Burroughs personally attended the funeral of Jess Galloway's undertaking business. some live copy, too. No boiler plate for them. Special mailing lists were prepared ; mailing folders, enclosures, letters and catalogues were mailed out methodically and systematically; signs were posted; displays and dem¬ onstrations were given; and a large and well-arranged exhibit made at the county fair, to which hundreds of invitations had been sent out. Previous to this exhibit a whole page ad was run in the Falmouth (Ky.) Outlook, saying in umpty-um point Caslon bold at the top — " Meet me at the Falmouth Fair. I will be there with the largest and finest display of farm machines ever exhibited in the county. The machines will be in actual operation and subject to your inspection, etc., etc." There followed a display of I H C machines that would gladden the heart of any advertising man or salesman, and last of all came the meaningful signature — J. G. Galloway. In less than a year, by these progressive methods, Jess Galloway has gained the reputation of being the most progressive dealer in the county. This is what comes from substituting a live line for a dead one.
Object Description
Title | The Harvester World: Volume 5, number 12, December 1914 |
Object Type | Periodical |
Language | English |
Source | McCormick Mss 6z |
Electronic Publisher | Wisconsin Historical Society |
Physical Description | 7 x 9.75 inches |
Electronic Publication Date | 2008 |
Year | 1914 |
Volume | 005 |
Issue | 12 |
Date | 1914-12 |
Rights | © Copyright 2008 by the Wisconsin Historical Society (Madison, Wisconsin) |
Series | The Harvester World ; v. 5, no. 12 |
Format | TIF |
Description | Harvester World magazine was first published by International Harvester Company in October of 1909. From 1909 to 1946, Harvester World functioned primarily as an employee magazine, carrying news from various factories, branch houses and dealerships around the world. The magazine included biographical sketches of employees; notices of retirements and promotions; announcements regarding new company initiatives or building projects; and a variety of other news relating to nearly every facet of the company’s world wide operations. The magazine was published by the company’s Advertising Department, and also functioned as a way for headquarters to communicate with dealerships. In 1946, the magazine was redesigned and eventually shifted from an employee magazine to a more customer-oriented focus. By the 1950s, most Harvester Articles were human interest stories centering on the people and organizations who used International Harvester products. At the same time, photography became an increasingly important element in the content and presentation of the magazine. The magazine was discontinued in 1969. |
CONTENTdm file name | 9692.cpd |
Date created | 2008-12-15 |
Date modified | 2010-02-17 |
Description
Title | page 21 |
Object Type | Periodical |
Source | The Harvester World, December 1914 |
Page Number | 21 |
Electronic Publisher | Wisconsin Historical Society |
Physical Description | 7 x 9.75 inches |
Electronic Publication Date | 2008 |
Year | 1914 |
Volume | 005 |
Issue | 12 |
Date | 1914-12 |
Rights | © Copyright 2008 by the Wisconsin Historical Society (Madison, Wisconsin) |
Series | The Harvester World ; v. 5, no. 12 |
Full Text |
What IHC Dealers are Doing A Lively Dealer By S. C. Baer, Advertising Man, Cincinnati, Ohio Jess Galloway is not only a licensed undertaker and embalmer, but he is also a lively contender for the larg¬ est share of the implement and machine business in his county. L. D. Burroughs is not only a dinosaur, tipping the scales at 225, but he is one of the greatest salesmen since Laban and advertising men since Adam. It would not be claiming too much for L. D. B. to place him among the list of original and constant advertisers. Some fortuitous circumstance brought these two geniuses together. Since that time the combination has The next thing to do was to pry loose from tight-fisted fortune some of her superfluous shekels and to pour the profits for awhile back into the business to get it launched in a big way. The advertising campaign was planned which would do justice to a large advertising agency. A contract was made with the local publisher to run a six-inch double column ad once per week. Jess ordered a full line of I H C electrotypes and each week the ad was changed and only seasonable goods advertised. Bur¬ roughs et Galloway wrote their own copy, and it was Jess Galloway's exhibit at the Falmouth, Kentucky, Fair, and (left) his blockman L. D Burroughs of Cincinnati territory been working havoc among the bad busi¬ ness policies of sur¬ rounding farmers. It was a little more than a year ago when Jess Galloway was de¬ pending entirely upon his undertaking busi¬ ness to accumulate a fortune. As he ex¬ pressed it, things were rather dead before Burroughs came along W and presented the future of the implement game. He explained that for every man who dies there are thousands who continue to live and engage in the necessary pursuit of agricul¬ ture. He held that serving the live ones is better than preserving the dead ones. Burroughs personally attended the funeral of Jess Galloway's undertaking business. some live copy, too. No boiler plate for them. Special mailing lists were prepared ; mailing folders, enclosures, letters and catalogues were mailed out methodically and systematically; signs were posted; displays and dem¬ onstrations were given; and a large and well-arranged exhibit made at the county fair, to which hundreds of invitations had been sent out. Previous to this exhibit a whole page ad was run in the Falmouth (Ky.) Outlook, saying in umpty-um point Caslon bold at the top — " Meet me at the Falmouth Fair. I will be there with the largest and finest display of farm machines ever exhibited in the county. The machines will be in actual operation and subject to your inspection, etc., etc." There followed a display of I H C machines that would gladden the heart of any advertising man or salesman, and last of all came the meaningful signature — J. G. Galloway. In less than a year, by these progressive methods, Jess Galloway has gained the reputation of being the most progressive dealer in the county. This is what comes from substituting a live line for a dead one. |
Format | TIF |
Full resolution | Volume589\IH200419.tif |
CONTENTdm file name | 9678.jpg |
Date created | 2008-12-15 |
Date modified | 2008-12-15 |