The Harvester World: Volume 7, number 1, January 1916

              A Campaign With Results

In three weeks' time, two salesmen and three dealers sold and delivered forty-one IHC spreaders on the East St. Louis, Illinois, territory.
In brief, here is the story:

Louis Domsief, dealer of Worden, Illinois, delivered thirteen spreaders; Peter Bernhardt, of Edwardsville, Illinois, delivered fourteen, as did also the Bernhardt- Niehaus Company, of CoUinsville, Illinois. S. H. Bost and W. B. Finley are the salesmen who helped run up this record.
Preceding the actual selling campaign, the salesmen and dealers mentioned, convinced of the power that a sales promotion wave would have upon a territory, set one in motion through the East St. Louis advertising department. At the proper time the drive was begun, with the result pictured on this page.
Large deliveries have been made also in other towns on this territory, where, unfortunately, no pictures were taken.
Thirteen spreader delivery by Louis Domsief, dealer, Worden, 111.   East St. Louis, 111., territory
P. Bernhardt, Edwardsville, 111., delivers 14 IHC spreaders.   East St. Louis, HI., territory
Bernhardt, Niehaus & Co., CoUinsville, 111., delivers 14 1 H C spreaders.   East St. Louis, IU., territory

Cost of Bad Roads to Farmer is Staggering

American farmers have begun to figure the matter of roads a little differently than in former years. When the good-roads movement was in its infancy, they used to ask themselves, "How much will good roads cost me?" Thanks to the intelligent propaganda of the daily and farm papers, as well as other agencies, farm¬ ers are now asking themselves, "How much are bad roads costing me?"
According to government experts, the cost of haul¬ ing a ton of farm produce a mile varies from seventeen cents, in localities where fairly hard gravel roads exist, to thirty-five cents per ton in parts of the country where the roads are in bad condition. On the other hand, in those European countries where hard roads prevail, the cost is as low as nine cents per ton per mile.   The
Department of Agriculture has estimated that the total haulage expense to American farmers for a year is approximately $500,000,000. And every dollar comes from the farmer's pocket, for he is the one great pro¬ ducer who cannot add the haulage expense to his wares, for the prices he gets are on a delivered basis.
If every farmer would take pencil and paper; figure the amount in tons of the produce and stock he markets in a year; multiply it by the number of miles he must haul it to market; multiply the total by twenty-five, which is, about the average haulage cost per ton per mile, and then consider that he could save nearly half of this amount every year if he had an improved road all the way to his market, he would become an earnest good roads worker.—The K. C. S. Current Events.