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202548_EP.qxd 8/9/06 7:53 PM Page 4
ix days a week, promptly at ten, women across Wisconsin heard Aline Hazard's cheerful greeting: "Good Morning Homemakers!" Ghosen to be the announcer of the WHA radio Homemakers' Program in 1933, Hazard would become one of the program's guiding forces and its most recognizable voice for thirty-two years.
Packed with recipes, household advice, and
Note: WHA's radio show for homemakers was referred to both as Homemakers' Program and Homemakers'Hour. It debuted in 1929 and ran until 1965, when host Aline Hazard retired and the show was xex\zr^e<^ Accent on Living.
U.S. Mss 136 AF, Box 1, Folder 3
WHA, the University of
Wisconsin's educational
broadcasting radio station,
was one of the most
successful of its kind
during the 1920s and '30s.
tips for finer and more efficient living, home- making shows represented broadcasting's ear¬ liest effort to appeal to female audiences. Homemaking programs were not unique to the Midwest, but the region's predominately rural population—in a nation becoming increasingly urban—gave the regional radio homemaker program particular resonance and importance to women living on isolated farms. Distant, unseen hosts turned into trusted friends that listeners could rely on for advice. The intimacy of radio and its ability to construct an imagined community among lis¬ teners was integral to the growth and popular¬ ity of homemaking programs.'^
4
www.wisconsinhistory.org
Object Description
| Title | Wisconsin magazine of history: Volume 90, number 1, autumn 2006 |
| Article Title | Wisconsin magazine of history: Volume 90, number 1, autumn 2006 |
| Language | English |
| Publisher | State Historical Society of Wisconsin |
| Series | Wisconsin Magazine of History ; v. 90, no. 1 |
| Format-Digital | xml |
| Publisher-Electronic | Wisconsin Historical Society |
| Rights | © Copyright 2007 by the Wisconsin Historical Society (Madison, Wisconsin) |
| Publication Date-Electronic | 2007 |
| ISSN | 1943-7366 |
| Identifier-Digital | vol90no010000 |
| Description | This issue includes two articles on women’s radio in Wisconsin and a look at a rail station agent in Omro. |
| Volume | 090 |
| Issue | 1 |
| Year | 2006-2007 |
Description
| Title | 4 |
| Page Number | 4 |
| Article Title | Good morning, homemakers! |
| Author | Janik, Erika |
| Page type | Article home; Image |
| Format-Digital | jpeg |
| Publisher-Electronic | Wisconsin Historical Society |
| Rights | © Copyright 2007 by the Wisconsin Historical Society (Madison, Wisconsin) |
| Publication Date-Electronic | 2007 |
| ISSN | 1943-7366 |
| Identifier-Digital | vol90no010006 |
| Description | Good morning, Homemakers!: This article discusses the WHA radio “Homemaker’s Program” which aired from 1926 to 1965. Home economics extension specialists were hired to run the program until Aline Hazard (1895-1981) became regular host in 1933. The show featured household advice, recipes, and tips for more efficient living. The author argues that the program attempted to transform rural women from farm producers into full-time homemakers and ideal consumers. (12 pages) |
| Volume | 090 |
| Issue | 1 |
| Year | 2006-2007 |
| State/Province | Wisconsin; |
| Decade | 1920-1929; 1930-1939; 1940-1949; 1950-1959; 1960-1969; |
| Personal Name | Hazard, Aline Watson; |
| Organization Name | WHA Radio station, Madison, Wis.; |
| Subject | Domestic life; Home economics; Women; Radio broadcasting; Country life; |
| Full Text | 202548_EP.qxd 8/9/06 7:53 PM Page 4 ix days a week, promptly at ten, women across Wisconsin heard Aline Hazard's cheerful greeting: "Good Morning Homemakers!" Ghosen to be the announcer of the WHA radio Homemakers' Program in 1933, Hazard would become one of the program's guiding forces and its most recognizable voice for thirty-two years. Packed with recipes, household advice, and Note: WHA's radio show for homemakers was referred to both as Homemakers' Program and Homemakers'Hour. It debuted in 1929 and ran until 1965, when host Aline Hazard retired and the show was xex\zr^e<^ Accent on Living. U.S. Mss 136 AF, Box 1, Folder 3 WHA, the University of Wisconsin's educational broadcasting radio station, was one of the most successful of its kind during the 1920s and '30s. tips for finer and more efficient living, home- making shows represented broadcasting's ear¬ liest effort to appeal to female audiences. Homemaking programs were not unique to the Midwest, but the region's predominately rural population—in a nation becoming increasingly urban—gave the regional radio homemaker program particular resonance and importance to women living on isolated farms. Distant, unseen hosts turned into trusted friends that listeners could rely on for advice. The intimacy of radio and its ability to construct an imagined community among lis¬ teners was integral to the growth and popular¬ ity of homemaking programs.'^ 4 www.wisconsinhistory.org |